| đť”… + Parc | Village PM | SS26
Art direction for the SS26 campaign of @village_pm , a Paris-based footwear brand rooted in skate culture.
Built around the idea of the frame as an active element, the images focus on composition and control. The shoe interacts directly with the edges of the image, creating tension through cropping, positioning, and negative space.
Art Direction: @basilefournier & @studio.parc
Pictures: @achille_laplante_le_brun
Special thanks to @labasedebaz & @bramdecleen
#ArtDirection #Campaign #SS26 #VillagePM
+ @kaiem.ch
Creative direction, web design, development.
Inquiry webshop for Kaiem, a made-to-order bag label working with deadstock fabrics from Switzerland.
Conceived at the launch of the brand, the site was designed to introduce Kaiem through product, material, and process rather than through a standard e-commerce logic. The experience moves between editorial views, packshots, and material-focused product pages to make the made-to-order model legible while keeping space for desire and exchange.
cc @kaiem_
Photography : @nourymarie@angele.m.serra
Logo : @lourais
+ @hugo.jauffret
Website design & development for @hugo.jauffret creative at @chanelofficial ,
In collaboration with Hugo, we conceptualise and develop a website where navigation is rationalised through a single slider, used to navigate between all the site’s content.
+ @systemmagazine
System Magazine is a biannual publication built around exclusive, long-form conversations with fashion’s most influential—and most opinionated—voices, paired with portfolios by the industry’s most sought-after image-makers. It’s editorial with weight: less about feeding the news cycle, more about building a point of view and documenting the industry through real dialogue.
We partnered with System team and art director @tristan.jpeg to design and build a new website that could carry that authority online without diluting it. The challenge wasn’t “make it modern.” It was to translate a print-native rhythm—pace, silence, sequencing, hierarchy—into an interface that feels immediate and contemporary, while staying unmistakably System.
+ @jerseyjerseyjerseyjersey
When our friends Boris and Marvin asked us to design and develop their website, we immediately gravitated toward a simple question: what can “seamless” actually mean? We built an immersive, continuous scroll moving from project to project as a single narrative.
UX/UI: @studio.parc
Development: @studio.parc
