An. Entire. Campaign.
Wow.
I first started working with
@notabilityapp app back in February of this year. I immediately clicked with their team, and when the energy is right… such amazing things can be accomplished, especially when you’re trying to push your creative thresholds.
Fast forward to May, the team approached me to direct and create their entire back to school campaign… which, for an Ed-tech platform, is the biggest and most important time of the year from a marketing perspective. So uhh, yeah, I was freaking honored and up for the task.
The goal was to create relatable, authentic pieces while educating their audience on the new features of the Notability app. We did this by featuring REAL students from
@stanford &
@uofcalifornia
Here’s a slideshow of the hero commercial we created for the campaign, along with sneak peeks of other moments from the marketing rollout. Head over to
@notabilityapp to see all the full pieces.
Weeks of pre-production. 4 days shooting in San Fransisco. Massive shoutout to
@clearychiz for trusting me with this task, working through ALL the ins and outs of what it takes to produce a campaign like this, and just being a rockstar through it all.
Also shoutout
@bytorbs for being my right hand man during the week in SF - I truly couldn’t have done it without you buddy. Shoutout
@philzcoffee
#commercial #videographer #production #tech #cinematic #director