In the journey of being a creative, there are chapters that have “prove it” moments. Moments where you have an outlandish idea, and your mind fills with doubt about your ability to execute it… but you do it anyways. You lean on the hours you’ve invested into learning and perfecting your craft.
This commercial concept from the director (Connor Bates) was to feature a classic Ford muscle car facing a sandstorm in the backroads of Texas. Symbolic of American muscle cars preserving their value and character over their many years.
It would prove to be a doozy of a vision with the complexities of filming on narrow, unpredictable dirt roads, along with the fact that the sandstorm elements would have to be generated with CGI in post.
NOTE: no AI was used in this commercial. Every shot of the car is proprietary and original (not stock footage).
We put our all into this project. Weeks of pre production, a fast paced 1-day shoot, and weeks of laborious editing.
Bear in mind, this is a Ford spec ad (no formal endorsement or involvement from Ford), so the team’s effort was based on pure passion to creative something awesome. And I’m proud to say I think we did just that.
“American Muscle” - Ford featuring @fonzian
Director @batesmadeit
DP @jjdvisuals@batesmadeit
Visual Effects @robotic_cowboy
Drone Op @briankimble
Edit + Sound Design @batesmadeit
Talent + Car Owner @fonzian
Voice @nateboyer37@ford #commercial #ford #musclecar #specad
Imma Cowboy. Sorta. Slangin’ Meat 🥩
Swipe 👉🏽
The @8primal ads lineup just hit from @batesmadeit I’m stoked to get y’all’s input. Scroll through and let us know what’s Good, Bad, and Ugly!👇🏽😎
Please share with your tribe if so inclined!🤘🏼
and Never Forget to Never Forget… that Every. Single. Order on 8Primal.com supports our Cowboys… I mean Vets & Players @mergingvetsandplayers 🇺🇸🥊
S/O to our friends at @burlebo for the pearl snap!
#texas #texasmeat #texassteak #8Primal #oddlysatisfying #cowboybebop #cowboys #rodeo
#8primalcutsofbeef #oddlysatisfyingvideo
For the moisturized man….
There’s nothing I love more than creating pieces that use paradox’s and a fun script to tell a brands story. While also poking fun at traditional commercial styles… and showing behind the scenes. All in one sweet capsule.
The BTS dialogue is about 99% accurate to how we are off camera as well🤣
Featured brand: @wildromanofficial (thanks for the product buddy @dominicfusco )
Director/ DP/ edit/ color: @batesmadeit
DP/ AC/Talent: @bytorbs
Talent: @zacharypolivka
#commercial #director #cinematography #behindthescenes #filmmaking
Sometimes a single shot is all it takes…
In a social media world of flashing lights, fast paced edits, and churn-and-burn content, sometimes it’s nice for everything to slow down. For you to just look at one frame… one frame with intentional color, composition, and sound. One frame that maybe allows your emotional system to actually start to feel something from a piece of content.
I truly believe this style is where brand content is headed. The work for this style of content lives in pre-production, and comes to life almost immediately when executed on set. It’s magic.
Brand: @coola
Production company: @stoktstudios
Shot/ edit/ color: @batesmadeit
#cinematography #colorgrade #cameragear #brandcontent #director
A compilation of fun moments and lessons learned as a commercial director.
Never a dull moment when your job is to create cool stuff. 🎥
All work done through my production company @stoktstudios based in Austin, TX.
#videography #director #commercial #camera #videoproduction camer
G1M Backyard Ultra.
The most insane thing about this post, is that at the time of posting, there are still 4 RUNNERS battling it out on this course, well over 200 miles in.
This is footage from mile 0-112. As the masses dwindled with each and every lap… everything leading to where the race roster stands right now.
As a filmmaker, I’ve never witnessed anything like this environment. The attitude of the athletes, the charisma of the crew and staff… it’s truly, utterly magical and something that can’t be put into words.
Every runner has their own why. Every runner but one will DNF.
These are the kinds of human experiences the world needs. And I’m so damn stoked I got to capture a bit of it.
Real question is… who’s gonna take it home?
#filmmaker #ultramarathon #running #videographer #endurance
Moments of a warrior.
The first shot is probably one of the most raw, emotional shots I’ve ever captured. This was right before Joey entered the course to hit mile 100 after racing for 24 hours straight. This shot was the first and only time I got this angle the whole weekend, and something told me to take it during this moment. Insane.
Words truly can’t even come close to explaining how honored and grateful I am to have been able to support my boy @joeymiuccio in the G1M Ultra.
From the highest highs to lowest lows… being there as a voice of support and a camera to capture was absolutely incredible.
Big Joe left it all out there this weekend. Every drop. These are the moments and stories that fill my heart as a visual storyteller, and I’ve had the chance to now do it for multiple insane endeavors with Joey. Epic.
Not to mention pure, unfiltered vibes brought by the crew @ty_morri & @nickwalkerfitness . You animals!
So… what’s next brotha?
Huge thank you to @kanefootwear for helping power this experience and coverage.
#cinematographer #runner #ultramarathon #enduranceathlete #director
Directors Cuts from a day in Austin with @jack.archer
* some have audio and some don’t :)
Swiping through, I hope you catch a myriad of different vibes. Honestly just loved the variety we captured in this (8 hour) shoot, and wanted to see how many different vibes I could create with multiple small edits. Nothing super polished, just little vignettes of moments and different feelings. Some music, some scratch audio. Different color grades depending on the scenes.
Loved being brought on as DP for this project by the legendary @toilstudio 🤘🏼
Brand @jack.archer
Agency @toilstudio
Producer @staygoldvisuals
DP/ edit/ color @batesmadeit
Photographer @rickacortez@cassandra.klepac
PA/ BTS @bytorbs
Talent @andrew.biernat
#director #cinematography #videoproduction #austintx #editor
Another campaign in the books with @vitamasques featuring @ninaghoulina
It’s amazing to be at a point where I’m able to have directed not one, not two, but THREE full campaigns with the same brand. That experience is so unique and special to me. Each campaign comes with a better understanding of how we work together, what everyone’s preferences are, and ultimately results in better finished pieces.
The team @stoktstudios flew out to Nashville for this 1 day shoot, and we walked away with this hero film + a deck of social content for the campaign…. Not to mention weeks of pre-production, lol.
Our concept did a full 180 the morning of the shoot, since Nashville got hit with a crazy ice freeze the night before…. And we had planned to shoot outside. Nonetheless, everyone on set worked together on the fly, and we still created something awesome. 💥
Brand @vitamasques
Producer @rebecca_sorby17
Production Company @stoktstudios
Director @batesmadeit
DP @batesmadeit
Edit + Color @batesmadeit
PA/ Audio @bytorbs
Talent @ninaghoulina
G&E @jasonwain@guidodelrosso
Wardrobe @kimonaestyling
#brandcommercial #videographer #director #skit #videoproduction
