Starter Packs of NYC

Today’s the day that all the world will see. Just me, a pint of lager and about 82,000 mad lads. In Order of Appearance: - “Morning Glory.” - “Supersonic.” Guys I am so sorry that you can HEAR ME singing along— MORTIFIED. - “Live Forever,” dedicated to “the kiddies from the Minneapolis shooting.*” - “Don’t Look Back in Anger.” - “Wonderwall.” - “Champagne Supernova.” *See Annunciation Catholic Church shooting on the morning of August 27, 2025. Can I just say … as someone who doesn’t see a lot of artists on that level (i.e. selling sold-out arenas) there is a level of cognitive dissonance with on-stage banter that I feel falls just on this side of satire. “This one goes out to all the kiddies from the Minneapolis shooting …” **”Live Forever starts playing”** Me, staring into camera: “Did Ricky Gervais produce this?” Oasis. MetLife Stadium. 1 MetLife Stadium Dr. East Rutherford, NJ. #latergram #oasis #oasislive25 #metlife #selfie

I thought it could be good to post this year-in-review trend piece – it's quite evergreen and apt to IG. It's linked in my bio, referencing the big boys @real_housewives_of_clapton , @nolitadirtbag , @west_la_memes , @starterpacksofnyc , etc. Here's to getting back on some kind of writing wagon next year x

EXTRA EXTRA READ ALL ABOUT IT: The bake sale media blitz recap—>>> The bake sales we’ve produced have always relied on good old fashioned word of mouth in lieu of traditional promotion or media placements: Friends telling friends, authors writing about it on their newsletters, chefs letting their regulars know, aforementioned collages, yapping about it ad infinitum, quarter cards at your coffee shop, etc. So it feels like a big, big coup to actually have FUN with the media churn this time around while ALSO getting support from some of the best names in the biz: from NYC icons @subwaytakes to @starterpacksofnyc to @thesussmans , to my favorite newsletters from @emilysundberg and @chardrucks and @jennahelwig , to media stalwarts like @eater_ny and @cherrybombe and @bonappetitmag , to fab brands that spotlighted us on their big platforms like @capbeautydaily @drinkdona and @theyuzuco , it truly felt amazing to feel the excitement I was personally experiencing coalesce into something sweeping and unavoidable (basically, I hope you were sick of seeing the bake sale all over your feed last week!!!). Thank you everyone that posted, shared, or wrote about our bake sale— you guys really rallied!!! I’ve never hosted one in the fall before (aka NYC’s busiest season) so it was an honor to be included in the mix. It could not have happened without @careofchan ! I’m particularly proud of a piece I wrote for @cherrybombe — it outlines how to throw your OWN bake sale in 11 easy steps — so I’m linking to it in my bio, in case you want to see. 📷: @ihatealexlau ❤️

@annasui Sui just showed a pastel daydream collection at #nyfw Inspired by the bohemian artist colony in Taos, Anna Sui mixed sunsets, pastels, and nostalgic lace with surreal touches like plush gators and sundae perfumes to create the ultimate girly dream house. It was pure eye candy 🍬🧁🍦 #annasui #fashion #runway #nyc #fashionweek #pastelaesthetic #sofiacoppola

Given that she works as a social media director, and is the meme queen behind @starterpacksofnyc , it might come as a surprise to learn that @sash.fm is not a fan of the viral cheese pull, or any gimmicky dishes optimized for online consumption. She prefers the classics. Spots such as @barbutonyc , where she finds the perfectly calibrated mix of home—like its chef/owner, Jonathan Waxman, Sasha originally hails from California—and the rustic simplicity synonymous with Italian cooking. She’s also a big fan of dropping ice cubes—three, to be exact—in her red wine, which is a move she demands credit for should any trend-hunting publication out there choose to write about it. Tap in and pay with Blackbird at Barbuto to earn $FLY and other perks, and crib from Sasha’s order below. SASHA’S ORDER: Proscuitto e Burrata; Pesce Crudo; Insalata di Cavolo; Hannah Pizza; JW Pollo al Forno; JW potatoes #restaurants #nycrestaurants #food #nyc #nycfood #newyork #nycfoodspots #italianfood

Literally spent $48.29 just by existing. Breathing ain’t free no more 😩 Tag someone who swears they’re budgeting while Apple Music hitting them monthly. #StayBroke #CostOfBeingConscious #brokeinstyle

“I was doing fine until the groupchat started talking reckless… now I’m $87 down and emotionally unstable.” Tag your enabler 🥴 | #StayBroke #CasamigosDecisions

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱 𝗶𝘀 𝗳𝗼𝗿𝗰𝗲𝗱 𝘁𝗼 𝗽𝗶𝗰𝗸 𝘂𝗽 𝗮 𝗽𝗲𝗻𝗰𝗶𝗹 𝗜𝗥𝗟 💃🏻 . . . . . . #fashion #painting #beauty #wellness #innerbeauty #handdrawn #artillustration #fashionillustration #beautyillustration #cindylovesthis #qotd #drawing #contemporaryart #editorial #illustration #illustrator #womenwhodraw #artist #parisienne #drawingoftheday #independentartist #selflove #illustratoroninstagram #pink #starterpack #coachella

Play Sasha Mutchnik’s Cinematrix at the link in bio.

@sash.fm is tapped in on the citizen app LISTEN TO THE FULL EPISODE WHEREVER U GET UR PODCASTS 🏃

Wowww okay so after 2.5 fabulous years, my reign as @thecut ’s social editor has come to a close 🥲 It’s been a dream. I am so eternally grateful to @lrpeoples , @davidghaskell and all my wonderful and talented @nymag colleagues and friends who have made this time so incredibly special and continue to do astounding, brilliant work. While I am moving onto the next thing(s), I am leaving with endless insane, once-in-a-lifetime memories and relationships which I will hold onto for the rest of my days. Thank you to everyone who followed along ♥️

The best week celebrating (and celebrating with) my baby genius , Queen of New York and president of the balloon saloon @sash.fm 🌹🤓🎈❤️