The dream is back.
The Honda Prelude returns, reimagined for a new era and with it comes one of Honda’s most culturally significant campaigns in a decade.
Introducing The Dream Garage, a cinematic world where dreams are stored away. Until one man comes back for his.
Directed by Justin Kurzel with a soundtrack by Portishead, the film leans into nostalgia and emotion. It’s a return to making cars that people actually feel something for.
Proud to help unlock the garage and bring this dream back to life for @hondaaustralia with our partners including @revolver.ws , @arc.site , @blockheadvfx , @sonarmusicofficial , @leveltwomusic , @zenithaustralia , @burson.aunz and @wiredco_ .
Feet pics. Bad flatmates. Financially generous yet emotionally scarring parents. We all have our ways of making extra cash.
Enter Set for Life’s new brand platform – Monthly Cash, No Catch – which imagines the sweet relief of finally walking away from the very real (and sometimes ridiculous) things people do for extra money each month.
Check out all three films and OOH, brought to life with our fantastic clients at @thelott and our production partners @goodoilfilms , director @adamgunser , @sam_i_am_management , @arc.site , @rumblestudios and dentsu QLD (all with excellent feet).
Go team! @special_group 🤝 @specialgroupaus
Exciting news out from London. We’ve been shortlisted for Best Network: Asia Pacific at the Campaign Agency of the Year Global Awards. It’s an award we were lucky enough to take home last year and one we’re proud to be in the running for again.
Huge congratulations to @m.wood_rob and @davehorton on their shortlist as Global Creative Leaders, and to all our colleagues at @special_group_us for their Independent Creative Agency shortlist.
Cheers @campaignmagazine !
Feels pretty great to see our work recognised in the @mumbrella_aus Awards 2026 shortlist.
• Creative Agency of the Year | Special
• TV Ad of the Year | @ubereats_aus - Get Almost, Almost Anything with Jim Courier
• Film & Motion Craft | @airwallex - Future of Finance
• Mumbrella Award for Collaboration | @pepsimaxaus - The Pepsi Recycling Rethink
• Mumbrella Award for Innovation | PepsiCo - The Pepsi Recycling Rethink
• Social-First Idea of the Year | @bondsaus - Made for Down Under
• Best Use of Data and Insight in Marketing | @kitchenwarehouse - Mum-nipulate the algorithm with @hatchedmedia
These shortlists don’t come by easily, so we’re chuffed.
Congratulations to everyone at Special, our clients and our partners. Double congrats go to Kitchen Warehouse for their Brand of the Year shortlist.
See you all on awards night.
Is this the start of something so much bigger, @ryobiau ? 🪵🪛🔫
Introducing ‘Come Equipped’ - a new brand platform created with our brilliant new client partner.
In the campaign launch film, ‘The Gateway’, we show how one job, one tool, one quick fix can quickly turn into a full-blown DIY obsession.
A huge thank you to everyone at RYOBI for kicking off our partnership with such an exciting strategic shift.
Shout out to our talented production partners @thesweetshopfilms , @katehalpin_film , @arc.site , @itsstudiotonic , @thepoolcollective , @sizzard and @rapidmediaau who you can rely on for no loose screws.
🏆 Thrilled to see ‘Unmissable First Ball’ take out Best Digital & Programmatic at the Outdoor Media Association Creative Awards 🏏
We transformed 4,557 digital screens across Australia into live broadcast sites, turning everyday retail media into a real-time network for the opening over of every Ashes test.
Big congratulations to our clients at @cricketaustralia , partners at @ini_gram_ and @oohmedia , and the brilliant people in all our teams.
What could possibly go wrong strapping an iconic 50-year-old record player to a car roof?
Turns out… nothing.
Here’s the making of a one shot execution launching the new CR-V hybrid for @hondaaustralia .
The new Honda CR-V hybrid has landed and it’s super smooth. 💿
To prove it, we strapped a record player to its roof. Not just any record player. A 50-year-old icon from MoMA. Then we took it for a spin through regional NSW.
One shot. No skips. No tricks. Just pure Honda engineering proving itself.
We are proud of our first work leading the creative for @hondaaustralia alongside our agency village, @zenithaustralia , @burson.aunz and @wiredco_ .
There’s so much more to come.
Thank you, as always, to our production partners including @rabbit.au , @the_editors65 , @findesigneffects , @ixyxi.ixyxi and @sonarmusicofficial .
30 Under 30 and first in our hearts 🫶
Congrats to Wendy Hoang for winning big in Agency Account Management. We're raising a glass for you. 🥂🔥
@bandtaustralia
We’re thrilled to welcome Maddie Marovino as our new National Head of Social.
She’ll lead and grow our social offering, champion social-first thinking across campaigns and build a team of specialists to connect ideas, culture and creativity and unlock new opportunities for our clients.
We couldn't be more excited!
