Something™

In 2024 we did Some Things - here’s to 2025!

We’ve partnered with @tommyhilfiger to give Members Week a fresh new direction. As part of our ongoing partnership, we’re helping elevate Tommy Together beyond a rewards program. It’s about connecting loyal members with the culture and experiences they love—beyond just offers. Through strategic planning and culture-first campaigns, we’re shifting the focus to what truly matters. Our creative team also developed a bold new visual identity that puts community front and center. Check out some of the results and get a sneak peek into the design process!

ReAssembly by @something_inc . . . . . . . . #branding #identity #logo #graphicdesign #design #minimalism #mark #logotype #visualinspiration #editorialdesign #webdesign #stationery #inspiration #designinspiration #identitydesign #visualjournal

ReAssembly by @something_inc . . . . . . . . #branding #identity #logo #graphicdesign #design #minimalism #mark #logotype #visualinspiration #editorialdesign #webdesign #stationery #inspiration #designinspiration #identitydesign #visualjournal

The inaugural ReAssembly, hosted by @regeneration.vc during the @unitednations General Assembly and @climateweeknyc 2024, brought climate, biodiversity and circularity leaders together for 2 days of thought-provoking discussion, keynote talks featuring world-class speakers, workshops and live entertainment. We developed a dynamic visual identity and suite of brand collateral which symbolises the power of collaboration in creating solutions that make a better future possible. The brand system is built around a dynamic logomark composed of an eclectic mix of characters – with each character embodying the key themes of the event: biodiversity, circularity and climate. When assembled the characters form a unified wordmark, representing the harmony of the elements, but when separated they lose meaning – becoming isolated pieces, each in search of its place in the larger picture. Check out the full case study at something.global

It’s been a minute (well, more like 5 years) since we updated our reel. Thought it was about time we shared some of the things we’ve been up to. This is Something™ 🔊 Sound on for the full experience.

New work for Zalando ☀️😎⚽️💪 We collaborated with @vaynermediaemea to bring their campaign idea to life. In a summer dominated by ads with athletes becoming the world’s best, the brand chose to do things differently, inspiring everyone to step out of their comfort zones and try something new. Directed by @silencelola , photography by @pimrinkes and social by @mateo.notsuke , we delivered culturally connected and high-performing through-the-line content starring footballers @_rl9 and @alexiaputellas of FC Barcelona, rapper kingpush , fashion entrepreneur @carodaur , and gamer @rblz_ebru CREDITS Producer @diaganmatt Director @silencelola DOP @sammeyerdop Photographer @pimrinkes Social Director @mateo.notsuke Editor: @pete_hills Local Production: @newmoonproductions Final Post: @slaughterhouse_postproduction

🚨 Proud moment alert 🚨 We’re now a Certified B Corporation 🙌 It’s been a long and fulfilling process involving a heavy investment into education and developing our sustainable business practices across the board. We’re so pleased to be one of a handful of Creative Studios in the UK that are certified B Corp. We’ll be sharing some of our learnings from the process over the coming weeks in an effort to help more businesses adopt working practices that are better for people and the planet. Watch this space! #bcorp #bcorpcertified #creativeagency

Hip-Hop is celebrating its 50th anniversary this year, and whilst many brands are betting big on nostalgia and in some cases shoehorning their way into culture, Tommy Hilfiger is doing things a bit differently. They’ve been a proud champion of the genre for decades. From Snoop Dogg to Mary J. Blige and Grand Puba to A$AP Rocky, Tommy Jeans has remained a close collaborator to those creating what’s next - then and now. So instead of romanticising the past, we’re helping the new generation of creators in Hip-Hop shape the future. We’re partnering with sample library WAVS.com , legendary platform On the Radar Radio, and world-class producers Cash Cobain, Gabe P, Major Seven, Matthew Ali, Whereis22, and Dizzy Banko to run Future Sounds: a beatmaking competition to find Hip-Hop’s next star producer and help shape the next 50 years of the genre. Because in our books, the best way to celebrate culture is to invest in its future. Together, we’ve curated a free sample pack with the most iconic beats of the last 5 decades and we’re giving one lucky creator the chance to win a mix and master session with our producers as well as having their beat premiered by On The Radar. Shout out to the best Brand Partner @tommyjeans @tommyhilfiger Our wonderful partners @ontheradarradio and @wavsdotcom Epic collaborators and curators @gabepnyc , @dizzybanko , @1mattheali , @whereis22 and @majorseven @cashcobain_2x The incredibly talented WAVS community @bastiantestori @itsnolyrics @iceered @trustmelucien @gabelucasmusic @ty.leonn @sam.brodie @waldenwesley @sdotlyre @prodbyyty @dreamlifebeats The whole something team @alexanderhana @hedvigahlberg @seonaseonaseona @nickhoskin @lumpy_porridge @_rob.oshea_ / @monidelriom @ @ramageddon @christie_berry @dan___pickard @haswell @benmckean @burlaise And amazing support from incredible writers @jessebernard.wav @igweldn #TommyJeans #TommyRemastered #FutureSounds #HipHopAt50

Hip-Hop is celebrating its 50th anniversary this year, and whilst many brands are betting big on nostalgia and in some cases shoehorning their way into culture, Tommy Hilfiger is doing things a bit differently. They’ve been a proud champion of the genre for decades. From Snoop Dogg to Mary J. Blige and Grand Puba to A$AP Rocky, Tommy Jeans has remained a close collaborator to those creating what’s next - then and now. So instead of romanticising the past, we’re helping the new generation of creators in Hip-Hop shape the future. We’re partnering with sample library WAVS.com , legendary platform On the Radar Radio, and world-class producers Cash Cobain, Gabe P, Major Seven, Matthew Ali, Whereis22, and Dizzy Banko to run Future Sounds: a beatmaking competition to find Hip-Hop’s next star producer and help shape the next 50 years of the genre. Because in our books, the best way to celebrate culture is to invest in its future. Together, we’ve curated a free sample pack with the most iconic beats of the last 5 decades and we’re giving one lucky creator the chance to win a mix and master session with our producers as well as having their beat premiered by On The Radar. Shout out to the best Brand Partner @tommyjeans @tommyhilfiger Our wonderful partners @ontheradarradio and @wavsdotcom sdotcom Epic collaborators and curators @gabepnyc , @dizzybanko , @1mattheali , @whereis22 and @majorseven @cashcobain_2x The incredibly talented WAVS community @bastiantestori @itsnolyrics @iceered @trustmelucien @gabelucasmusic @ty.leonn @sam.brodie @waldenwesley @sdotlyre @prodbyyty @dreamlifebeats The whole something team @alexanderhana @hedvigahlberg @seonaseonaseona @nickhoskin @lumpy_porridge @_rob.oshea_ / @monidelriom @ @ramageddon @christie_berry @dan___pickard @haswell @benmckean @burlaise And amazing support from incredible writers @jessebernard.wav @igweldn #TommyJeans #TommyRemastered #FutureSounds #HipHopAt50

🍸IT’S HERE!🍸 Pour a drink and settle in for blood, sweat, tears - our documentary Spirit is now live. Available to watch on Prime Video from today 🥂🍾🏆 HUGE thank you to the incredible crew and the team at World Class @worldclass for opening the doors to this amazing community. From interviewing the biggest legends in the business to meeting bartenders from over 50 countries and don’t even get us started on those cocktails 🍸 Spirit - Becoming the World’s Best Bartender on @PrimeVideo #SpiritDocumentary #PrimeVideo STARRING: @liisaannamaria @sahil.essani @yuiyui.1028 ALSO FEATURING: @chefroychoi @agodragos @likeablecocktails @mrlyan @barrie_scotch @cato17 @cityzenjen CREDITS: Production: @something_inc World Class: @worldclass , @gtheleo , @marissa__mj EPs: @dan___pickard , @nickhoskin , @lumpy_porridge Director/DOP: @ross_bolidai Producer: @dieganmatt Line Producer: @bockywills Creative Producer: @hedvigahlberg Casting Producer: Lucy Draper Edit: @olly_stothert @flock_edit Grade: @vladb.c @cheat_it Music: @father_insta Title Direction & Design: @haswell & @benmckean Sound Design & Mix: Cliff Reeves 🇫🇮 Producer: @ekaterinachernyaeva 2nd Unit Director: @lauridanska Drone Operator: Janne Laiho 1st ACs: Matti Poutanen, Miska Koivumäki Gaffer: Kenneth Wennström Sound Recordist: Rystyluu Ry Runner: Rebecca Ward 🇮🇳 Producer: @amit_backpackfilms 2nd Unit Director: Husain Akbar 1st AC: Karan Dawda Drone Operator: Amit Raj Gaffer: Jitendra Rajbhar Sparks: Arun Rajbhar, Sunil Yadav, Krishna Yadav Production Driver: Sunil 🇯🇵 Producer: Masato Yamada 1st AC: @johannvonbronx Gaffer: Seiichi Fujiwara Drone Operator: Grant Waters Runner/Driver: Gemma Hiroaki 🇦🇺 Producer: Eleanor Rout 2nd Unit Director: James Brettell DOP: Hugh Miller 1st ACs: Brendan Gribble, Chad Richards 2nd ACs: James Bilich DIT: Aaron Cheater Gaffer: Grahame Dickson Sound Recordists: Andrew Timlin, Gregory Bye Runner: Brad Dore Stills Photographer: @waltermauricestudio 🇬🇧 DOP: @ajlittle 1st AC: @anildurucamera Gaffer: @shaunwaldie Sound Recordist: Jermaine Monero