Mocatriz

ECHO, HIT, MISS,... LISTEN TO THE GAMES BLISS For the duration of Milan Design Week, the Golden Goose Arena becomes a new cultural landmark where design, sport, and community move as one. Trace of a listening court by Sofia Elias for @goldengoosearenamilano Big thank you to @etceteraetcetera.art @thehodinator @fastenseatbeltofficial @sofiahellyes @_blobb and of course @goldengoose ⭐️

Opening Friday! Sofia Elias “Party of Three” chairs on view with @crina_architecture @nycxdesign @villa.albertine

cosine belline 3

Golden Goose – Sport, design and community at the Golden Goose Arena. Art Direction & Content Production by @takeoff.production Creative concept & Event Production by @fastenseatbeltofficial #TakeOff #TakeOffProduction #FSBGroup

Captured by The Marketing Lens this week From @goldengoose activating culture at Milan Design Week 2026, to @masshiroandco redefining retail storytelling at Plaza Indonesia. We also saw @birkenstock enter beauty, @yslbeauty host immersive fragrance experiences, @loccitane lean into celebrity-led storytelling, and @enchante support rising women in motorsport through F1 Academy. Which one stood out to you most? #MarketingCampaign #BrandActivation #RetailExperience #ExperientialMarketing #MarketingTrends

At Milan Design Week, @goldengoose transforms its Arena into an immersive playground where sport, design and creativity merge into a collective experience of connection and culture. #GoldenGoose #GMPR

#TheOptics En el marco de Milano Design Week, Sofía Elías intervino con @_blobb la Golden Goose Arena en un encuentro entre diseño y deporte. • 📸 @goldengoosearenamilano

On the occasion of MDW26, we partnered with @goldengoose to curate a full day where design and sport came into dialogue, set within @fabionovembre ’s padel arena and animated by a site specific installation by @sofiahellyes The programme unfolded across talk, workshop and tournament. “Enjoy the Ride” featured @rossbelfer in conversation with @_caradavide_ , @martinaguandalinidesign , @guan_lee_ and @emcho41 , reflecting on design, culture and movement. In the afternoon, @apohli_ hosted a wood engraving workshop, shifting towards a more tactile dimension. Teams by @fuorisalone , @simple_flair , @studiomusa___ , @c_o_n_v_e_y , @goldengoose and @fabionovembre took part in the padel tournament, turning the arena into a dynamic field of exchange. The day closed with an after party, with a DJ set by @dj_spiller and @__carista

IT I Ieri c’era tutto: tra talk, workshop, tornei di padel, DJ set e tantissima arte, l’Arena è diventata un vero playground per la nostra community. EN | Yesterday had it all: between talks, workshops, padel tournaments, DJ set and lots of art, the Arena became a true playground for our community. #GoldenGooseArenaMilano#GoldenGoose

IT | Da domani, i nostri campi esterni si trasformano in un sogno burgundy in occasione del takeover dell’artista @_blobb . Vieni a scoprire l’esperienza. EN | From tomorrow, our outdoor courts are transformed into a dreamy burgundy landscape for artist @_blobb ’s takeover. Come join the experience. #GoldenGooseArenaMilano #GoldenGoose

inspiRED @i_d @rayban #paidpartnership #id #idmagazine #raybanred