We couldn’t have imagined a better way to celebrate Design Week: a New York Times (@nytimes ) article that dives into our vision of design, the story of Simple Flair (@simple_flair ), the new edition of Convey, Riviera, the Simple Flair Apartments (in Milan and New York) and the brands within our group (SF Group).
Seeing our work featured in the pages of the world’s most iconic newspaper feels surreal and fills us with pride.
It gives us the energy to keep pushing boundaries every single day. None of this would be possible without the incredible passion, determination and expertise of our amazing team.
Thank you — and the best is yet to come!
Simona and Riccardo
Words by Laura May Todd (@lauramaytodd )
Photos by Andrea Wyner (@yesterdayhere )
[Link in bio]
WHAT’S SIMPLE FLAIR ALL ABOUT?
Simple Flair was born in Milan to shape strategies and stories that stand out and leave a mark.
With our talented team, we guide brands with creative and strategic vision to achieve their goals.
At the same time, we cultivate a global community through our channels, Simple Flair Goods, our events, and the Simple Flair Apartment in Milan and New York.
We have the privilege of collaborating with the most influential players in the industry: brands, designers, architects, opinion leaders, and many inspiring voices that make our community a true reference for international design.
SIMPLE FLAIR IS WHERE BRANDS BECOME ICONS.
Because complication ends where Simple begins.
Get in touch to enquire about potential collaboration:
[email protected]
www.simpleflair.it
No better way to open NYCxDESIGN than with a room full of friends, familiar faces and our New York creative community. Thank you to everyone who joined us last night for Just a Simple Gathering with @psycheoliveoil .
The APT NYC always feels at its best when it’s lived in this way.
Food by @thumnsdinnerclubb , wine selection by @venturestudios.imports
Ahead of NYCxDesign, we sat down with @simonaflacco and @riccardo_crenna founders of @simple_flair , a Milan- and NYC-based creative company focused on brand consulting, meaningful communication, and global connections that is the curatorial eye behind our upcoming exhibition at @11howard . They unpack New York’s ever-shifting design scene—what’s fueling its energy, and what comes next.
For them, it’s “the speed at which ideas move into reality” that defines the city, shaping a creative scene that is “vibrant, sustainable, and fertile.” Read the interview and RSVP for the exhibition via the link in bio.
#DesignHotels
Glad to be back in NYC with a full agenda of projects for NYCxDESIGN.
Over the years, New York has become a key city for us: a place where we’ve built meaningful relationships, strengthened our network, and established a growing presence. Strengthening the connection between Milan and New York, Italy and the United States, continues to be at the core of Simple Flair’s vision as an international consultancy working across the creative and brand strategy industries.
Check our full agenda of events and see you around town.
In our work as creative and strategic consultants, theoretical research is never an abstract exercise. It’s a continuous process of observing, questioning and defining the most relevant curatorial themes of the present.
What truly matters though, is bringing these reflections into real projects.
At @c_o_n_v_e_y , this approach took shape through a series of curatorial directions:
1. Curation
2. Jewellery for Spaces
3. Expressionism
4. Sound
5. Architects’ Caramelle
6. The Boldest Color is Soft
7. Romanticising Design
8. The Business of Networking
9. How to Build a Community
From May 15 to 20, we’re back at NYCxDESIGN with The New York Edit, a public exhibition of collectible work by New York-based designers at @11_howard , the design-forward SoHo hotel and longtime member of Design Hotels.
Developed in partnership with leading design retailer @lumens , the exhibition brings together New York-based designers working across lighting and collectible objects, linked by a shared sensibility shaped by the city rather than by category. The exhibition has been curated by @simple_flair , a Milan-born, internationally rooted creative company, and will be staged inside the 11 Howard library. We hope to see you there—RSVP at the link in bio.
#DesignHotels