Séréna Lutton

LA DOLCE VITA 🍒 I had the chance to shoot @bambilegit for the last @amusesociety campaign Check out my story to see more.

~ FROM THE AGENCY ~ Our Blue Crush dreams coming true. The summer issue of @marieclaireuk with @katebosworth to celebrate her collaboration with @roxy , captured by our very own @serenalutton 🤍 Director of Photography and Photographer: @serenalutton Editor in Chief: @andreacanwrite Shoot and Film Director: @lisaoxenham Writer: @ohmygoddard Senior Art Editor: @anaospinatejeiro Chief Sub-Editor: @nicolamoyne Producer: @sofiapizah Videographer: @katherinegoguen Water Videographer: @henry_michaelis Water Photographer: @be_ryder Styling: @pineappleice using @roxy Make-up Artist: @nathanhejl using @chanel.beauty Hair Stylist: @bridgetbragerhair using @rodanandfields 1st AC: @digital_sundae Lighting Assistants: Henry Han Digital Technician: Victor Demeester Production: @warm_agency @reannasea Video editing @katiiemcdonald @davidbamford66 Make-up Assistant: @katebroadhurstbeauty Athletes: @maluhiakinimaka @izzigomez_ @suelennaraisa Location: O’ahu, Hawaii

New campaign for @toripraverswimwear releasing soon. 🤍

We’ve been building something in the Waialua Sugar Mill and we can’t wait for you to create in it. Warm Studio Hawai’i is here ✨ Warm Studio started in California as a space for local creatives to shoot, create, and connect. It grew into something bigger than a studio — a community. And somewhere along the way, Hawaii kept calling. So we said yes. Warm Studio Hawai’i is our second location, hosted inside the Sugar Mill of Waialua at The Center of Radical Education — one of the most special space on the island. A cyclorama. Natural light. Surfboards on the ceiling. Hundreds of magazines and incredible archives from the @centerofradicaleducation . A view of the mountains through the window. It’s a space to create, gather, and connect — rooted in the same intention as everything @centerofradicaleducation & @warm_collective are always building. Available for photoshoots, content days, events, and creative productions. Link in bio to book or learn more.

“It’s not YOU.“

SO excited to share the first half of our Australia campaign with @zsupply ✨ Between dodging rain showers, navigating busy beaches, and trekking up white sand dunes, we shot 25 rolls of film and came away with a campaign we’re truly proud of. Couldn’t have been possible without the help of some of our Collective community 🤍 scroll to the end for some BTS Creative director & lead photographer: @serenalutton Production | @marina_neal & @warm_agency Photo assist | @be_ryder Video | @jaybutton_film Talent | @leaseelenmeyer @chic_management HMUA | @phoebefever Stylist | @megan_wm Stylist assist | Laura Thormann So fun to also work on the pre production creative direction and post production with our favorites creatives @lilyyday @typhainemyers @daniellekennedyy 🫶 Thanks to the incredible @zsupply team (you know who you aaaare 🫶🏼) for letting us bring this campaign to life and for giving us so much support. 🫶🏼 @mandyfry

Capturing moments that last a lifetime ✨ Tune in to the latest episode of At The 💖 of It to hear @serenalutton share the story behind her most memorable shot with @maineikinimaka & @maluhiakinimaka . It’s far more than just a photo. Tap the link in our bio to listen 🎧

~ GIVEAWAY ~ We were so overwhelmed by the reaction of our community from our exclusive ZSUPPLY x Warm Collective collaboration that we wanted to do a little something special to say thank you. One lucky ocean-lover is going to win our limited-edition 30x40 print along with 1 swimsuit and 1 pair of sunglasses from our collection. An ode to timeless design and an eternal, warm summer—this one’s for you. To enter the Giveaway: 1. follow @warm_collective and @zsupply . 2. like this post. 3. repost on story for bonus entries. Winner will be notified and contacted via DM on 6/15. Good luck!

~ FROM THE AGENCY ~ This one is truly a special one as we see two of our worlds colliding for a collab unlike any other. @roarkwomens & @abysseofficial - a match made in deep blue heaven. So proud of our entire creative team at @warm_agency to have brought this vision to life from collab art packs, to campaigns videos and photos, Ecommerce and more. A true Roark adventure—we traveled to Tahiti and shot in the warm, tropical rain with @hanaleireponty , leaped from the boat into emerald green waters in Sardenia with @elimelero @nuriastring & @rhiannon_klee and braved the heat and surf in Costa Rica with @emi_erickson @brinkleydavies & @yasmine_ashley . This inspiring and authentic collection, true to our DNA, is extremely limited (and the tonal leopard print is a dream—you’re not going to want to miss it). Who wants to be a little leopard snack this summer?? 🐆🍑 _________________________ BY @warm_agency TAHITI Creative Direction & Photography  @serenalutton Videography & editing @katiiemcdonald Talent @hanaleireponty COSTA RICA Producer @roarkwomens Photography  @lilyyday Videography & editing @katiiemcdonald Talents @emi_erickson / @brinkleydavies @yasmine_ashley SARDENIA Producer @roarkwomens Photography  @serenalutton Videography & editing @katiiemcdonald ECOM Photographer @shadiamphotography Digi + Light - the only men in our life @kyle.blatchford Talent @yasmine_ashley Graphic design 🤎 @serenalutton @cami.landreth Thanks to the entire @roarkwomens team @daynamania_ @greysea37 @katie.price.says @fiore016 for being a dream to work with.

We created our dream collection with @zsupply 🤎 Link in bio to get our really limited collection of eyewear and swim 🌺

It’s live and I’m overwhelmed. Got the opportunity to work on a dream project the past few months with @zsupply . I’m actually in shock that it’s live and that it’s all real. @mandyfry contacted last year to create a collab and it’s been a wild & beautiful adventure since. I actually have only little words to express how grateful I am for this and for the ability to have worked on it with the most special humans along the entire process. We created a super limited line of swim and eyewear vintage-inspired and it looks better than in my wildest dream. Aside from an amazing line, it’s way more than that and my heart is gonna explode and i’m about to cry writing this (your gurl loves to cry). Got to shoot it alongside my @lilyyday , like in the good ol’ days and @katiiemcdonald captured the feeling of it in a magical way. Thanks @hollygraves_ for being the muse of this campaign. Hard to pick 10 frames will probably post more haha but here is a little photo dump from one of the most special time of my (fun) career. Now head to @zsupply website and get your gooooods 🤎 _______ Production @warm_agency Creative Direction @serenalutton Photography in 120, 35, digital by @serenalutton & @lilyyday Videography @katiiemcdonald Assistants @studiojetaime & @josinimini Gonna hide under a rock now 🤍 love you @mandyfry & @zsupply

Something pretty unreal (for us) is launching tomorrow 💫