sem allush

Untitled Design: @semallush @stereoakuma Production: @dotweststudio Development: @semallush @stereoakuma For: @uiui_fest Date: 25/12/26 Photography by: @predmeded Untitled is a continuation of .WEST Studio design language that challenges the traditional use of light in nightlife spaces. Fixtures are placed hidden behind sheets of plastic covering the entire room, highlighting the main piece suspended above the stage. Both the performer and the crowds become just shadows as the plastic reflects the light across the space. 2/2

Untitled Noise by: @xena_xang Design: @semallush @stereoakuma Production: @dotweststudio Development: @semallush @stereoakuma For: @uiui_fest Date: 25/12/26 Untitled is a continuation of .WEST Studio design language that challenges the traditional use of light in nightlife spaces. Fixtures are placed hidden behind sheets of plastic covering the entire room, highlighting the main piece suspended above the stage. Both the performer and the crowds become just shadows as the plastic reflects the light across the space.

Untitled Design: @semallush @stereoakuma Production: @dotweststudio Development: @semallush @stereoakuma For: @uiui_fest Date: 25/12/26 Photography by: @predmeded Untitled is a continuation of .WEST Studio design language that challenges the traditional use of light in nightlife spaces. Fixtures are placed hidden behind sheets of plastic covering the entire room, highlighting the main piece suspended above the stage. Both the performer and the crowds become just shadows as the plastic reflects the light across the space. 1/2

officespace Design: @semallush Production: @dotweststudio Development: @semallush For: @hetsyndicaat Date: 25/12/26 Photography by: @predmeded In this work, everyday office equipment is recontextualised in the nightclub setting, transformed into an immersive and interactive light installation that invites audience participation. Experimentally, the work studies how heightened audience engagement within the nightclub atmosphere can reshape both the space and the collective experience. Through the system of scanners and screens, the installation challenges participants to reflect on the complexity of the systemic structures that govern daily life. By engaging with this interactive space, participants confront the underlying systems of control, surveillance, and commodification that permeate both the digital and physical worlds. It prompts participants to see how their individual actions and perceptions are interconnected with larger forces, urging them to consider how power, class, and labour dynamics manifest in both physical and digital spaces. 2/2

BRUMOUS + DENDRITES Design: @semallush Production: @dotweststudio Development: @dotweststudio @semallush For: @dotdotwest Location: @groundlessfactory Date: 16/01/2026 Music by: @cccvaldaaa BRUMOUS is an interactive audiovisual installation that explores how ambiguous forms emerge from noise. The work presents a continuously shifting field of visual static across an array of LED panels. Within this field, shapes appear only through motion and dissolve the moment stillness returns. BRUMOUS considers entropy, perception and the fleeting nature of form. It reflects on the idea that all possible figures already exist within the system and that visibility arises through temporary organisation rather than creation. DENDRITES, as part of an ongoing research project by Sem Allush, investigates the multi-sensory interplay of light and music, merging distinct auditory and visual stimuli into singular audiovisual objects. It examines the nightclub as a space where sensory boundaries blur, exploring how light, music and a dancing crowd together create immersive moments of embodied experience. Here, perception becomes an active exchange, a dynamic interaction between stimulus and perceiving subject. The form of the work takes inspiration from dendrites, intricate structures within the brain forming its neural pathways. The fractal patterns form an externalised nervous system, translating sound into light and spatial motion. The dendritic structure mirrors how senses collaborate: not as isolated inputs, but as a networked whole.

officespace Design: @semallush Production: @dotweststudio Development: @semallush For: @hetsyndicaat Date: 25/12/26 Photography by: @predmeded In this work, everyday office equipment is recontextualised in the nightclub setting, transformed into an immersive and interactive light installation that invites audience participation. Experimentally, the work studies how heightened audience engagement within the nightclub atmosphere can reshape both the space and the collective experience. Through the system of scanners and screens, the installation challenges participants to reflect on the complexity of the systemic structures that govern daily life. By engaging with this interactive space, participants confront the underlying systems of control, surveillance, and commodification that permeate both the digital and physical worlds. It prompts participants to see how their individual actions and perceptions are interconnected with larger forces, urging them to consider how power, class, and labour dynamics manifest in both physical and digital spaces. 1/2

BRUMOUS 

By: @semallush 
Video: @lldlld46 For: China Mutual Hacking Tour Location: @gongcdc Date: 09/01/2026 BRUMOUS is an interactive audiovisual installation that explores how ambiguous forms emerge from noise. The work presents a continuously shifting field of visual static across an array of LED panels. Within this field, shapes appear only through motion and dissolve the moment stillness returns. BRUMOUS considers entropy, perception and the fleeting nature of form. It reflects on the idea that all possible figures already exist within the system and that visibility arises through temporary organisation rather than creation.

DENDRITES is an audioreactive light sculpture constructed from electroluminescent wire. Like a parasitic organism, it crawls through the space by attaching itself to existing architectural elements such as pipes, cables, and structural edges. Rather than imposing a fixed form, the work takes shape through its surroundings, producing a branching, organic network that appears grown rather than installed. DENDRITES responds to both the space and the sound around it, creating a dynamic presence that feels alive within its environment. By @semallush Videography by: @lldlld46

BRUMOUS is an interactive audiovisual installation that explores how ambiguous forms emerge from noise. The work presents a continuously shifting field of visual static across an array of LED panels. Within this field, shapes appear only through motion and dissolve the moment stillness returns. BRUMOUS considers entropy, perception and the fleeting nature of form. It reflects on the idea that all possible figures already exist within the system and that visibility arises through temporary organisation rather than creation. By @semallush

MUTUAL HACKING CHINA TOUR ANNOUNCEMENT Dear friends, We are so so happy and excited to finally announce our first official .WEST tour. For almost a year we’ve been corresponding and planning to try and build this bridge between the experimental arts communities in both countries, and facilitate this great exchange of art, culture, knowledge and friendship. The MUTUAL HACKING TOUR as a multidisciplinary initiative will explore the “glitch” as a metaphor for the fluidity of cultural identity and fragmented memory. Our goal is to move beyond traditional boundaries and transform club environments into integrated audiovisual systems where the art takes center stage. The tour will take us to a total of four venues across the cities of Chengdu, Chonqing and Beijing. More detailed information about our exchange, the venues, our sponsors, and the artists partaking in this intercontinental experiment will follow soon. Stay tuned! Much love❤️ The .WEST team. Graphics by: @stereoakuma #mutualhacking #newmediaart #installationart #sensoryexperience #culturalexchange #clubculture #livecoding #liveelectronicmusic

DENDRITES II By: @semallush For: @____podd____ Location: @tillatec Date: 27/06/25 Photography by: @predmeded DENDRITES, as part of an ongoing research project by Sem Allush, investigates the multi-sensory interplay of light and music, merging distinct auditory and visual stimuli into singular audiovisual objects. It examines the nightclub as a space where sensory boundaries blur, exploring how light, music and a dancing crowd together create immersive moments of embodied experience. Here, perception becomes an active exchange, a dynamic interaction between stimulus and perceiving subject. The form of the work takes inspiration from dendrites, intricate structures within the brain forming its neural pathways. The fractal patterns form an externalised nervous system, translating sound into light and spatial motion. The dendritic structure mirrors how senses collaborate: not as isolated inputs, but as a networked whole. (2/2)

DENDRITES II By: @semallush For: @____podd____ Location: @tillatec Date: 27/06/25 Photography by: @predmeded DENDRITES, as part of an ongoing research project by Sem Allush, investigates the multi-sensory interplay of light and music, merging distinct auditory and visual stimuli into singular audiovisual objects. It examines the nightclub as a space where sensory boundaries blur, exploring how light, music and a dancing crowd together create immersive moments of embodied experience. Here, perception becomes an active exchange, a dynamic interaction between stimulus and perceiving subject. The form of the work takes inspiration from dendrites, intricate structures within the brain forming its neural pathways. The fractal patterns form an externalised nervous system, translating sound into light and spatial motion. The dendritic structure mirrors how senses collaborate: not as isolated inputs, but as a networked whole. (1 / 2)