Anastasia | UGC | London | Perfumes & more

The May meet-up is officially here! 🍰✨ This month we’re heading to Covent Garden for an evening dedicated to the «Neo Gourmand» - a journey into modern, sophisticated scents that redefine what it means to be «delicious». Think sensory pairings, blind discoveries, and textures to taste and touch before you ever lift a lid. We’re letting your nose lead the way first, exploring niche fragrances that blur the line between olfactory art and culinary indulgence. We’ll be hosted by the incredible @cream.dream_london a high-aesthetic sanctuary that provides the perfect backdrop for our discovery session. What to expect: 👃 Blind Smelling Workshop: Mystery niche scents revealed only at the end. 🧁 Bespoke Pairing: Custom desserts and drinks designed by Cream Dream specifically for our mystery fragrances. 🧪 The Decant Bar: Take your favorite discoveries from the session home with you. ✨ Community Bottle Share: Bring a «Neo Gourmand» favorite from your own collection to share and discuss! 🛍️ Enhanced Goodie Bags: Every guest will depart with an exclusive curated bag featuring gifts and samples from our partner brands. Spaces are strictly limited to keep the experience intimate. Our previous events have fully booked within days, so move fast! 🎟 £20 per ticket · Link in bio to book 📍 Cream Dream, WC2E 9HE 🗓 Friday 22nd May · 6:30pm – 8:30pm #scentclub #londonevents #fragrancecommunity #nichefragrance #perfumelover

Finding Empowerment in Fragrance Creation. In honour of Women’s History Month and International Women’s Day, we invited our creative community talent, @scent.guide , to host a conversation with three women shaping today’s fragrance industry: Mabelle O’Rama, Sarah Baker and Faye Wilson of Boadicea the Victorious. Together, they explored what it truly means to empower women through fragrance. How does your brand empower women to explore fragrance as a true expression of themselves? In what ways has building a fragrance business empowered you personally? What followed was a conversation about storytelling, resilience and community, about trusting your instincts, creating boldly, and lifting others as you grow. This Women’s History Month, join us in celebrating the women redefining fragrance as a language of identity and shared empowerment!

London, we’ve been waiting for this 💜🔥 For years, we’ve felt it: that missing space. A place where you can geek out over base notes, debate a reformulations, or discover a new house without the pressure of a sales counter. We wanted a community, not a department store. So, we built it. Introducing Scent Club UK - a monthly physical salon in the heart of London for the modern fragrance enthusiast. Organized by industry insiders and total “fragheads” led by Anastasia @scent.guide , we are creating a relaxed, sophisticated home for everyone in the UK who shares the passion. What to expect: ✨ Monthly themed meetups (starting from March) ✨ Deep dives into fragrance history & culture ✨ Interactive blind smelling challenges ✨ A community decant bar & bottle swapping Whether you’re a master perfumer or just bought your first bottle of niche, there is a seat at our table for you. No snobbery, just scent 👃✨ Follow us to stay updated on our first event! #scentclub #londonevents #perfumecommunity #fragcomm #fragrancelovers

Ultimate green scent with a seriously refreshing payoff 🪀🌱 There is nothing quite like the feeling of finally stepping into the cool, crisp shade of a beautiful green tree after a long walk under the hot sun. That instant sigh of relief is exactly what wearing Coriander by @dsanddurga feels like. It beautifully bottles up that cooling, relaxing experience and gives you a much-needed burst of refreshing energy ⛳️ This has been my absolute go-to spring and summer fragrance for years now, and honestly, nothing else has managed to top it. What I love most is that it’s never loud or overpowering. Instead, it’s like a light whisper of fresh air that stays with you, helping you calmly navigate even the busiest, hottest days. It’s just the perfect, seamless balance of effortless elegance and pure, vibrant energy. If you’ve been searching for a unique, warm-weather signature scent, you definitely need to try this one ✨ #dsanddurga #perfumelove #summerfragrance #freshperfume #nichefragrance

Talk about a whirlwind 1.5 months... 🥹✨ These past few weeks have been some of the greatest and toughest times of my life, and my heart is just overflowing with gratitude. Turning 33 in April brought a massive milestone: establishing my very first business, @scent.club.uk and I am sooo proud of it 💪 Between running a new business and diving headfirst into the fragrance world, it’s been a beautiful blur. I visited @perfumeweek and @nicheshow , meeting incredible people and discovering amazing brands (totally fulfilling, even if it drained this little introvert girlie’s social battery a bit! 🫣). I am so deeply grateful to be part of the wonderful UK fragrance community. Going to the coolest launches with @profilepr - like the outstanding Elevation by @leseauxprimordiales and the bold Velvet Tonka Extrait by @bdkparfumsparis - and catching up with friends has been pure joy 💖 A few other “pinch-me” moments from lately: ✨ Having a total fangirl moment with @yann_vasnier at @reservation.parfums 😅 ✨ Getting my nose on @lentropiste , created by one of my favorite perfumers, @bertrand.duchaufour 💚 ✨ Speaking on my very first expert panel with @fragrancefoundationuk ! ✨ Learning the French way of beauty routines with @drmarinevincent & @thefrench.pharmacy 💅🏼 ✨ ...and snapping my first picture with the King of British perfumery himself, @rojadove 👑 Oh, and let’s not forget surviving a casual 20k steps every single day while my dad was visiting me here in London for a week 🤪 To everyone who has shared love, support, and kind words with me through it all - thank you from the bottom of my heart. I couldn’t do this without you guys 💖✨ #fragrancecommunity #nicheperfumes #femalefounder #smallbusinessuk #perfumelove

@scent.club.uk April event recap ✨💐 Spring is in the air, and we captured it in a bottle (or three!)🌸✨ Our latest Scent Club gathering at the beautiful @parfumledanceuk in Richmond was all about raw discovery. We stripped away the labels, leaned into our intuition, and let our senses do the talking. From the solar warmth of linden tea to the velvet touch of fresh tulips and the sweetness of sun-ripened peaches—we traveled the world through scent 🌎✈️ A massive thank you to our incredible guests and partners for sharing their olfactory art with us. We explored unique creations from Italy, France, Korea, and beyond, proving that fragrance is a universal language. It was a day of beautiful connections, rare decants, and pure magic. I’m already dreaming up our May event... #fragcomm #frenchperfume #perfumelovers #londonevents #fragranceaddict

POV: You tried to call me, but I’ve entered the fragrance multiverse 🌌✨ This @thefragranceshop event is officially my new headquarters. Between the brands, the bottles, and the vibes, consider my schedule fully booked. Which brand would you head to first? 👇 #thefragranceshop #fragrancelovers #perfumeinfluencer #workhardpartyharder #perfumeaddict

We came, we smelled, we were conquered 🌷🍑 We spent a beautiful afternoon at @parfumledanceuk in Richmond, letting our noses lead the way through a blind sensory journey. There is something so magical about connecting with a fragrance on a raw, emotional level before the label is ever revealed. The Full Reveal We finally pulled back the curtain on our three mystery spring scents and their unique pairings: ☀️ Sol Salgado by @thomasdemonacoparfums : a solar, salty extrait experienced alongside the delicate warmth and aroma of brewed linden tea. 🌷 Semence Douce by @lentropiste : a botanical, “green” masterpiece discovered amongst the fresh petals of blooming tulips. 🍑 Forbidden Bloom by @mabelle_orama : a lush, velvety floral complemented by the sweetness and texture of fresh peaches. The Highlights: ✨ Blind Discovery: trusting our intuition to “feel” the scent before knowing its name. 🧪 The Decant Bar: a community favorite! We loved seeing everyone share their personal bottles and dive into the rare finds I brought back from Paris. 🛍 Goodie Bags: sending everyone home with a curated selection of samples to keep the discovery going. A Special Thank You to Our Partners: This event wouldn’t have been possible without the incredible support of our community and partners. A massive thank you to Derya @parfumledans and @parfumledans Dance for being the most gracious hosts and providing such a stunning backdrop for our discovery. Thank you to the brands who shared their art with us: ✨ @fascent.fr ✨ @malva_1979 ✨ @scentseum.official ✨ @kvperfumes.italy ✨ @sultanpashaperfumes ✨ @aviiperfumes ✨ @perfumewalks Until next time, keep following your nose! 👃✨ #scentclub #londonevents #fragrancecommunity #nichefragrances #sensoryexperience

What fragrance is she wearing? Let’s guess together 🌟😏 Usually, I spend the Met Gala season in my stories picking out matching fragrances for celebrities and their fantastic costumes. But this year, I can easily be one of them with a little bit of AI help 🤖✨ For this year’s theme, I was deeply inspired by Schiaparelli and her recent exhibition at the @vamuseum . That iconic blend of surrealism and high-fashion drama is hard to resist! 🥀 The Fragrance Selection For this look, I’m torn between two vibes: 👁️ Vintage Schiaparelli fragrances: Classic, daring, and full of history (see them in the carousel!). ♥️ Rose-Reglisse by @affinessence : One of the most unusual and sensual roses, featuring dark, edgy liquorice notes. But I want to hear from you - what fragrance would you pick for me? Let me know in the comments! 👇 @_jacksjournal thanks for the inspiration 🤗😋 #metgala2026 #metgala #fragrancelover #aifashion #schiaparelli

Revisiting the 90s magic of our debut London event! 👃✨ While we’ve already wrapped our second meetup and have the third on the way, we’re still obsessed with this vibrant energy. Thanks for being part of the journey from the very first scent story! 💜🚀 @scent.guide @agencedeparfumerie @vallensefragrance @hughparsonslondon @nissaba.fragrances @santaeulaliaperfumes #scentclubuk #londonevents #fragrancecommunity #90snostalgia #perfumelovers

Still pinching myself! ✨ Being invited as an expert speaker for this panel was such a significant milestone for me, both professionally and personally. Honestly, it feels like a huge step forward in this journey. I’m incredibly grateful to everyone involved in the “Scent & Influence: Turning Fragrance into Digital Power” panel discussion. A massive thank you to @fragrancefoundationuk for organizing such a thoughtful event at the iconic @bafta195 ⚜️ It was such a privilege to dive into the intersection of the rapidly evolving perfume industry and the fast-paced world of social media. I think we tackled some truly essential topics that are shaping where the industry goes next. Thank you all for the kind words and endless support - it truly means the world to me! 🤍 🎀 Gorgeous outfit by @brumalbv 📸 Captured by @etescents #fragrancefoundation #personaldevelopment #digitalinfluence #fragrance #bafta

60 seconds of olfactory magic at @perfumeweek 🇫🇷✨ Curated by @nezlarevue , this week is an essential stop for any fragrance enthusiast. There is something so intentional about Paris Perfume Week. It brings together the dreamers, the makers, and the perfume lovers in a way that feels both grand and deeply personal. Whether I’m training my palate with new raw materials or catching up on the latest industry tech, I leave feeling so inspired by the craft. If you love the art of scent, put this on your calendar for next year. It’s a masterclass in Parisian charm 🏛️🌿 #parisperfumeweek #nicheperfumery #perfumes #parisevents #fragcomm