Profile PR

For the launch of D.S. & Durga’s (@dsanddurga ) Debaser in Bloom, we helped the b(r)and become the first to take over Brick Lane’s iconic Rough Trade record store for a grunge-themed rager celebrating 90s teen subculture and the cassette tapes that inspired the new scent. The cultural landmark transformed into a D.S. & Durga grunge den, with a surprise live performance by a Nirvana tribute act (@nirvana_uk ) and tunes spun by George Vjestica, guitarist of Nick Cave & The Bad Seeds and Dan Donovan of Big Audio Dynamite. A ‘90s television stack allowed guests to become part of the visual campaign, complemented by @signaturebrew beers and fig pizzas celebrating the fume’s central note. A themed dress code (grunge/mall rat/I’m with the b[r]and) continued the brand’s annual tradition, echoing D.S. & Durga’s ethos that ‘perfume is aromatic cosplay.

For the launch of D.S. & Durga’s (@dsanddurga ) Debaser in Bloom, we helped the b(r)and become the first to take over Brick Lane’s iconic Rough Trade record store for a grunge-themed rager celebrating 90s teen subculture and the cassette tapes that inspired the new scent. The cultural landmark transformed into a D.S. & Durga grunge den, with a surprise live performance by a Nirvana tribute act (@nirvana_uk ) and tunes spun by George Vjestica, guitarist of Nick Cave & The Bad Seeds and Dan Donovan of Big Audio Dynamite. A ‘90s television stack allowed guests to become part of the visual campaign, complemented by @signaturebrew beers and fig pizzas celebrating the fume’s central note. A themed dress code (grunge/mall rat/I’m with the b[r]and) continued the brand’s annual tradition, echoing D.S. & Durga’s ethos that ‘perfume is aromatic cosplay.

For the launch of D.S. & Durga’s (@dsanddurga ) Debaser in Bloom, we helped the b(r)and become the first to take over Brick Lane’s iconic Rough Trade record store for a grunge-themed rager celebrating 90s teen subculture and the cassette tapes that inspired the new scent. The cultural landmark transformed into a D.S. & Durga grunge den, with a surprise live performance by a Nirvana tribute act (@nirvana_uk ) and tunes spun by George Vjestica, guitarist of Nick Cave & The Bad Seeds and Dan Donovan of Big Audio Dynamite. A ‘90s television stack allowed guests to become part of the visual campaign, complemented by @signaturebrew beers and fig pizzas celebrating the fume’s central note. A themed dress code (grunge/mall rat/I’m with the b[r]and) continued the brand’s annual tradition, echoing D.S. & Durga’s ethos that ‘perfume is aromatic cosplay.

Last month we worked with Goldfield & Banks and Phoenix Beauty to create an immersive environment celebrating the new eau de parfum, Rose Magnitude. The Australian brand took over the resplendent Orangery in Holland Park, complete with its adjoining rose garden, for a golden hour soirée on a Friday, starting the weekend with laid-back-yet-luxurious Aussie vibes. Guests enjoyed modern pop songs interpreted on a harp, stunning silk flower installations, and of course, fine Australian wines. Rose Magnitude is now available exclusively at Selfridges. @goldfield_and_banks_australia @phoenixbeautyltd @dimitriweber Photography: @magsjakubik

Last month we worked with Goldfield & Banks and Phoenix Beauty to create an immersive environment celebrating the new eau de parfum, Rose Magnitude. The Australian brand took over the resplendent Orangery in Holland Park, complete with its adjoining rose garden, for a golden hour soirée on a Friday, starting the weekend with laid-back-yet-luxurious Aussie vibes. Guests enjoyed modern pop songs interpreted on a harp, stunning silk flower installations, and of course, fine Australian wines. Rose Magnitude is now available exclusively at Selfridges. @goldfield_and_banks_australia @phoenixbeautyltd @dimitriweber Photography: @magsjakubik

Last month we worked with Goldfield & Banks and Phoenix Beauty to create an immersive environment celebrating the new eau de parfum, Rose Magnitude. The Australian brand took over the resplendent Orangery in Holland Park, complete with its adjoining rose garden, for a golden hour soirée on a Friday, starting the weekend with laid-back-yet-luxurious Aussie vibes. Guests enjoyed modern pop songs interpreted on a harp, stunning silk flower installations, and of course, fine Australian wines. Rose Magnitude is now available exclusively at Selfridges. @goldfield_and_banks_australia @phoenixbeautyltd @dimitriweber Photography: @magsjakubik

March, AKA National Fragrance Month, was full of events celebrating our fragrance clients in innovative ways that reflected each brand’s unique perspective on perfume. The first event was an alternative Mother’s Day event for ERIS PARFUMS (@erisparfums ), celebrating the launch of MOTHER’S MILK, a milky floral animalic fragrance that interrogates our fixation with gourmands by tracing it back to our primordial fixation with breastmilk. To excavate this concept, founder and creative director Barbara Herman worked with a cinematographer to develop ‘Mommy Issues,’ a 30-minute supercut of mother-centric scenes from cinema that exemplifies the fantasies we project onto the word ‘mother’ in all its forms. A premiere screening at the beautiful, vintage-style Garden Cinema was preceded by a play-through of Hole’s ‘Live Through This’, a record laden with milky imagery and followed by a Q&A with Barbara, Master Perfumer Antoine Lie and fragrance journalist Suzy Nightingale, delving deeper into the creative depths of MOTHER’S MILK. We were delighted to be joined by press, fragrance creators and tastemakers who, like ERIS, celebrate unconventional beauty and subversive glamour. MOTHER’S MILK is available in the UK now @sainte.cellier @wild_iris_perfumery @scent_ed_ @erisparfums @antoinelieolfactiveexperience @fragrantmaven

March, AKA National Fragrance Month, was full of events celebrating our fragrance clients in innovative ways that reflected each brand’s unique perspective on perfume. The first event was an alternative Mother’s Day event for ERIS PARFUMS (@erisparfums ), celebrating the launch of MOTHER’S MILK, a milky floral animalic fragrance that interrogates our fixation with gourmands by tracing it back to our primordial fixation with breastmilk. To excavate this concept, founder and creative director Barbara Herman worked with a cinematographer to develop ‘Mommy Issues,’ a 30-minute supercut of mother-centric scenes from cinema that exemplifies the fantasies we project onto the word ‘mother’ in all its forms. A premiere screening at the beautiful, vintage-style Garden Cinema was preceded by a play-through of Hole’s ‘Live Through This’, a record laden with milky imagery and followed by a Q&A with Barbara, Master Perfumer Antoine Lie and fragrance journalist Suzy Nightingale, delving deeper into the creative depths of MOTHER’S MILK. We were delighted to be joined by press, fragrance creators and tastemakers who, like ERIS, celebrate unconventional beauty and subversive glamour. MOTHER’S MILK is available in the UK now @sainte.cellier @wild_iris_perfumery @scent_ed_ @erisparfums @antoinelieolfactiveexperience @fragrantmaven

March, AKA National Fragrance Month, was full of events celebrating our fragrance clients in innovative ways that reflected each brand’s unique perspective on perfume. The first event was an alternative Mother’s Day event for ERIS PARFUMS (@erisparfums ), celebrating the launch of MOTHER’S MILK, a milky floral animalic fragrance that interrogates our fixation with gourmands by tracing it back to our primordial fixation with breastmilk. To excavate this concept, founder and creative director Barbara Herman worked with a cinematographer to develop ‘Mommy Issues,’ a 30-minute supercut of mother-centric scenes from cinema that exemplifies the fantasies we project onto the word ‘mother’ in all its forms. A premiere screening at the beautiful, vintage-style Garden Cinema was preceded by a play-through of Hole’s ‘Live Through This’, a record laden with milky imagery and followed by a Q&A with Barbara, Master Perfumer Antoine Lie and fragrance journalist Suzy Nightingale, delving deeper into the creative depths of MOTHER’S MILK. We were delighted to be joined by press, fragrance creators and tastemakers who, like ERIS, celebrate unconventional beauty and subversive glamour. MOTHER’S MILK is available in the UK now @sainte.cellier @wild_iris_perfumery @scent_ed_ @erisparfums @antoinelieolfactiveexperience @fragrantmaven

Goldfield & Banks celebrated the launch of their new Selfridges-exclusive scent Rose Magnitude with an intimate dinner at Brasserie of Light. Our luminous host for the evening, beauty editor @medinaazaldin , joined perfumer @marx_parfums and Goldfield & Banks’ Nicolas Picard in welcoming editors, content creators and friends of the brand to an early Valentine’s evening of Australian-style rose appreciation. @goldfield_and_banks_australia @theofficialselfridges Photography: @heidijones.photo Florals: @betty_blooming

Goldfield & Banks celebrated the launch of their new Selfridges-exclusive scent Rose Magnitude with an intimate dinner at Brasserie of Light. Our luminous host for the evening, beauty editor @medinaazaldin , joined perfumer @marx_parfums and Goldfield & Banks’ Nicolas Picard in welcoming editors, content creators and friends of the brand to an early Valentine’s evening of Australian-style rose appreciation. @goldfield_and_banks_australia @theofficialselfridges Photography: @heidijones.photo Florals: @betty_blooming

Goldfield & Banks celebrated the launch of their new Selfridges-exclusive scent Rose Magnitude with an intimate dinner at Brasserie of Light. Our luminous host for the evening, beauty editor @medinaazaldin , joined perfumer @marx_parfums and Goldfield & Banks’ Nicolas Picard in welcoming editors, content creators and friends of the brand to an early Valentine’s evening of Australian-style rose appreciation. @goldfield_and_banks_australia @theofficialselfridges Photography: @heidijones.photo Florals: @betty_blooming