Designed the @directory.work site for @directorslibrary with the team @works.studio@merlindotstudio - so much love and care put into a highly functional yet elegantly democratic experience.
All information is reduced to its essentials and is only surfaced when relevant. Typography is an homage to the routed fonts originally carved by milling machines, which eventually found their way onto every utilitarian surface from instruction manuals to elevators to equipment on the moon.
I am so behind on sharing work š but last year I had the pleasure of drawing the new @setactive logo as well as updating the identity with @flagship.agency and @works.studio
Identity direction for NikeSKIMS.
We partnered with SKIMS during the development of NikeSKIMS, helping define the strategic and visual foundation for a brand that unites Nikeās performance heritage with SKIMSā refined, body-centric design.
Our work established the balance between two distinct identities, identifying shared values of innovation, freedom of movement, and cultural equity as the connective tissue between them. We explored concepts that merged SKIMSā sculptural minimalism with Nikeās technical ethos, landing on the idea for the softened SKIMS Swoosh and creating a framework that would guide the final identity across product, campaign, and launch materials.
āSubjectsā film series for @apparatusstudio to accompany the launch of the new Cylinder : System modular lighting system last winter. With @ryanbarone and @works.studio
