erthos co-founders Nuha Siddiqui and Kritika Tyagi are working to create a world that’s less reliant on plastics. Their company is tackling the global plastic pollution crisis by reimagining the building blocks of plastics through biobased, sustainable alternatives. What started as a research project @uoft led to Siddiqui and Tyagi building a fast-growing company that has raised USD $12M and secured partnerships with global giants. Learn more about erthos and how the U of T entrepreneurship ecosystem catalyzed their growth. Link in bio.
🚨 The 6th plastic treaty negotiations (INC-5.2) ends without a deal—again. 3 years. 6 rounds of negotiations. Still no binding global commitment to address the plastic crisis.
So where do we go from here? We cannot wait for policy to catch up. It’s time for innovators, and business leaders to take the lead.
As @nuhakfs shared in her closing words at @buhler_group #NWD25 earlier this summer, future generations cannot carry the weight of our inaction.
At @planeterthos we know the world depends on plastics. But our well-being is inseparable from our planet’s health. We need a strong, binding treaty to: ♻️ Limit plastic production at its source 🌱 Protect ecosystems & human health 💰 Ensure fair, equitable financing
If consensus is out of reach, then we must push harder, shift the narrative, and act. This isn’t just a missed opportunity. It’s a rallying point. 💪
#INC5 #PlasticsTreaty #ClimateAction #Sustainability
From student dreams in a university basement to global impact — a lot has changed, but our mission remains the same.
Swipe through the erthos journey since 2018 (some even earlier)! The evolution of our team, our labs, and the vision that brought us here. Here’s to 7 years of building better materials for a more sustainable future — thank you to everyone who has been a part of our story 💚
Captured:
1️⃣ Our first founder photo vs. our growing, mission-driven team
2️⃣ First pitch at @next_canada vs. main stage at @collisionconfhq
3️⃣ A DIY incubator setup in Taiwan vs. our industry booth in the UK
4️⃣ A tiny make-shift extruder vs. our full-scale manufacturing equipment
5️⃣ Early packing peanut prototypes vs. a portfolio of products made with our sustainable technology
#ErthosTurns7 #ThenVsNow #BuiltOnPurpose #startupjourney
This Earth—and all that it offers—is what guides us.
These are the places that have inspired our team over the years. Each one a reminder of our shared purpose: to protect this planet and all its wonders.
Happy Earth Day 🌍
Here’s to protecting what inspires us most.
📍Glacier National Park, Montana
📍Tromso, Norway
📍Rainbow Mountain, Argentina
📍Dubai, UAE
📍Trolltunga, Norway
📍Moraine lake, Alberta
📍Salt Lake, Iran
📍Arrowhead National Park, Ontario
📍Byron Bay, NSW, Australia
📍Solar Eclipse, Ohio
📍Dominican Republic
📍Chiang Mai, Thailand
📍Volcán de Fuego, Guatemala
#SustainableFuture #erthos #EarthDay
Our name is our belief—earth + ethos.
It reflects the values we lead with: protecting our planet, innovating with intention, and building a more sustainable future for generations to come.
This Earth Day—and every day—we renew our commitment to putting our planet first. Because there is no planet B, only the one we shape together.
#SustainableFuture #erthos #EarthDay
For decades, the cost of bioplastics kept them from competing with traditional plastics. But can that cost trend change?
Dive deeper in our latest article written by our Head of Growth, Jill Watson, where she explores the evolving economics of sustainable materials and what it will take for bioplastics to truly scale.
Read the full article on our LinkedIn 📉🧪🌎
#SustainableFuture #erthos #TheStateofSustainableMaterials #Bioplastics #ClimateInnovation
Thank you to the @asiapacificfoundation & #CanWIN for bringing together such an inspiring group of women leaders from across the country last month!
Commercializing in Asia has always been a core part of our vision at erthos®, and it was an honour to share our experiences as a climate-tech company operating in this dynamic market. Grateful to Jeff Nankivell, Christine Nakamura, A.W. Lee, PhD and the entire team for their continued leadership in championing female founders across Canada—and for consistently creating platforms that have supported our global growth at erthos® for years!
#SustainableFuture #erthos #WomenInSTEM
In 2018, companies set bold plastic reduction goals for 2025—now many are delayed to 2030 and beyond. Why are we stuck? ICYMI Jill Watson’s latest featured article unpacks the challenges, key data, and what’s next for sustainable materials. 🌍
➡️ Get a snapshot of the current state of 2025 sustainability targets and read the full article on our LinkedIn.
#SustainableFuture #erthos #TheStateofSustainableMaterials
The sustainable materials industry is at a crossroads. For years, bioplastics and compostables have been championed as breakthrough examples of sustainable material solutions to address the escalating plastic pollution crisis. Yet, here we are in 2025, with sustainable materials barely holding 1% of the 400 million-tonne global plastics market. This reality isn’t just disappointing—it’s a wake-up call.
How did we get here? One thing is certain: this isn’t due to a lack of innovation.
Read CEO & Co-Founder Nuha Siddiqui’s latest article, Sustainable Materials Are at Risk—Here’s Why It Matters.
Comment “Materials” and we’ll DM’ the article to you!
As the world has turned towards sustainable materials over the decades—from the early days of plant-based plastics to today’s advanced biodegradable composites—the promise of a less pollutive future can be perceived to be within reach. Yet, recent shifts in the industry suggest new trends that are worth discussing.
Major players, some of the largest corporations in the world, are reverting to recycled plastics despite less than 10% of plastics actually being recycled. On the other hand companies are scaling back on their commitments to sustainable initiatives, influenced by market dynamics and regulatory changes.
These shifts raise critical questions about the viability of sustainable materials. Are they on the brink of extinction? What does this mean for our health as humans?
At erthos®, we stand firm in our mission to advance sustainable alternatives that significantly reduce traditional plastics’ environmental, climate, and health impacts. We believe that with continued innovation and collective effort, sustainable materials can thrive, helping to forge a sustainable path forward for the global manufacturing sector.
We invite you to join the conversation as we delve into these developments. What are your thoughts on the future of sustainable materials?
Comment below, and let’s discuss how we can collectively address these pressing issues.
#erthos
#SustainableMaterials
#TheStateofSustainbleMaterials
In May of #2024, we revealed to the world the work our team has been developing for years.
We opened our doors to partner with our community in ways we’ve never done before. We have had an impactful year, from launching new tech, growing our team, and expanding our offerings to sustainable material advocacy on global stages.
Click the link in our bio to read about the incredible moments of 2024 in this month’s newsletter and be sure to subscribe to our newsletter to get all the latest news delivered directly to your inbox. 📬
#erthos #erthosAI #ClimateTechnology #SustainableMaterials #AIForMaterialScience #AIForMachineLearning #DeepLearningForMaterials
We’re proud to have partnered with the world’s largest hanger supplier to design innovative biomaterials aligning with their sustainability commitment.
Developing alternatives to traditional plastics requires strategic collaboration and a shared dedication to advancing sustainable solutions.
At erthos®, we’re accelerating the scale and adoption of biomaterials—beyond our core material technologies but by championing the innovations of next-generation material providers who share our vision for a circular future.
Contact us to explore partnership opportunities today.
#erthos
#erthosAI
#erthosBiomaterials
#ClimateTechnology
#erthosPartnerships
