ROOT REVEALS: IAN DERRY 🌎
We caught up with Director, Ian Derry to chat about global connection in filmmaking.
With his new film BENEATH THE SURFACE - The Fight For Coral out on the 22nd April for @discovery he shines a light on how scientists and individuals are working tirelessly to save coral from global warming.
“It’s not just their problem, it’s OUR problem”
Thanks Ian for such an inspiring chat!
Footage taken from Ian’s archive and trailer for Beneath The Surface.
#RootReveals #Discovery #BeneathTheSurface #StepCorrect
🌎ROOT LABS IS HERE TO HELP YOU START YOUR GREENER JOURNEY🌎
You don’t need a full campaign service but still want greener marketing campaigns?
✅ Reactive creative concepts
✅ Quarterly or yearly green strategy
✅ Adgreen trained
✅ Green stewards for on set production
✅ Bespoke green reports
✅ Backed by science led data
✅ Stepping correct
Get in touch with us 😎
Image taken from our campaign with @unplugged.rest
#RootCreative #RootLabs #StepCorrect
🌎 INTRODUCING: ROOT LABS. 🌎
Today we launch Root Labs. Adhoc and bespoke green services to help production and in-house teams shoot more responsibly.
Industry pressure to shoot greener is +++. As it should be. Allow us to soothe your overextended production noggins by handling all things green. It’ll feel like a head massage. Promise.
We want to help bigger brands become better and better brands become bigger.
Check the website for details! Link in our bio 💚
ROOT REVEALS: TOLMEIA GREGORY 🌏
Ep. 6 dropping tomorrow ✅
“Creating art for people to connect with in a positive way is so important as we don’t have enough of that”
Artist and climate justice activist Tolmeia talks us through imagining a positive vision for the world we want to live in.
#RootReveals #TolmeiaGregory #StepCorrect
ROOT REVEALS: ATHENA PAGINTON 🌎
EP. 5 - USING ART FOR ACTIVISM
All content is reused from Athena. Throughout this series we are continuing to record our digital carbon footprint, which we’ll be updating you lovely lot very soon.
#RootReveals #StepCorrect
ROOT REVEALS: ATHENA PAGINTON 🌏
Ep. 5 dropping tomorrow ✅
“Who needs to be listened to, what do we need to speak about, what needs to change”
We delved into why using art for activism is crucial whilst also being in absolute awe of all her work! She knows how to make a foot look pretty on camera…
#RootReveals #StepCorrect
Root’s very own Sam showing London what’s what on some BBBB (big boy billboards) for @farahmenswear . No amount of graffiti on his groomed face or fish n chippies at his pedicured feet will ever make him step less than correct. Big love to all the team involved 💫
Creative Director - Will Kemp
Director - Sam Friend
Photographer - Theo Cottle
Art Direction - Tarik Halil
Production Director - Natalie Kinchin
Producer - Violeta Arango
Production - Generation Works
1st AC - Henry Owen
Gaffer - Kristof Szentgyorgyvary
Edit & Grade - Liam Oz
Spark - Robert - Bogdan-Roth
Sound Recordist - Danny Hilton
Interviewer - Ben Ari
Stylist - Bemi Shaw
Styling assist - Leila Moraes
Grooming - Nathan Jasztal
Set Design - Megan Edwards
Set Design Assist - Elissa Morton
