Romy Strasser

Fantastic hikes. Unexpected bike races. Golf, above it all. And sleep in perfect stillness. MOUNTAIN, SUMMER, DREAM Campaign for @castellzuoz Creative Direction: @newassembly_com @romy__st @tillkammertoens Direction, Videography: @nicolashaeni Set Design, Styling: @carolineziegler Hair & Makeup: @linda.belkahla Talents: @corayclaudia , @iouripodladtchikov , Monika Stalder

For H. Moser & Cie., we created the digital experience for Watches & Wonders 2026, marking their move to the main hall, with six new releases and the iconic pump collaboration of @moserwatches X Reebok.

Details of ”SOMA—Listening Lessons“ With @kri.gr @kronecouronne for @vexerberlin 📸 Thx @studio_siebrecht

For Kristina Grigorjeva I designed the publication “Listening Lessons” for SOMA (@vexerberlin , 2025) — 14 questions to 14 sound artists, shaped into a book that treats listening as something you do with others, a communal practice. The layout borrows from contemporary music scores and sound visualisations: a grid that keeps changing and shifting, moving in and out of sync. Editor: Kristina Grigorjeva @kri.gr Design: Romy Strasser / NEW ASSEMBLY ( @romy__st @newassembly_com ) With contributions from Gilles Aubry, Ludwig Berger, Nikki Buzzi, Christophe Fellay, Jazmina Figueroa, Laurent Güdel, Franziska Koch, Tobias Maria Koch, Alban Schelbert, Yanik Soland, Liv Tavor, Diego Villalobos, Julian Zehnder, LABOUR With support from @prohelvetia @migroskulturprozent @kronecouronne Thx @studio_siebrecht for 📸

Thanks, She’s Fine—an editorial photographed by Daniel Vaysberg featuring Lyra Westecott for Enfnts Terribles magazine. Issue 01 is available now. #EnfntsTerribles Photography by @danielvaysberg Styling by @joanazibat Creative direction by @romy__st Casting by @whitecasting Makeup by @anri_omori Hair by @aline.jakoby [using @oribe ] Production by @huau.studio Producers: @studiosabrinahubert @mariettaauras Model: @mayhewwestecott [@premiermodels ] EIC: @driesvriesacker Photography assistant: @thisisnotreallyfe Styling assistants: @maximiliandantonio @josieuncut

Cover story for Studio Magazine @the_studio_magazine Issue 10 PROGRESS SOFT MARK explores the memories and the symbols of our upbringing, looks at what we’ve left behind and what was left for us. Across generations, clothes and objects carry the codes of taste, class, and identity. Fashion becomes a way to read what was valued and aspired. Each piece becomes a fragment of memory, reassembled and celebrated. We searched through our imaginary attics and basements, uncovering the things that shaped us, not out of nostalgia, but to reconstruct, reframe what was once precious, and question why it was. Photography KARL FELIX @karlfelix__ Styling DALIAH SPIEGEL @daliah.spiegel Art Direction ROMY STRASSER @romy__st Talent SIGNE MICHAELSSON at MIKAS @signemichaelsson @mikasstockholm Casting ELI XAVIER @eli_x_casting Make-up CATALINA SARTOR at GO-SEE @catalinasartor_ @go__see Hair ROGER CHO at ARTLIST @rogercho2000 @artlistparisnewyork Nails LI NAN @nan_li_nan Creative Production HANNAH CORCOS @hannahcorcos_k Location Scouting ANNA HEDDERICH at ANGELS PRODUCTION @georgekuhl55 @angelsproduction.ltd Photographer Assistant EMIL KOSUGE @emil_kosuge Stylist Assistant VERA PETRIAEVA @polyhedron.studio Stylist Assistant SAMUEL KÜNSTLICHER @sml.sami_ Stylist Assistant STEVEN BIAFRY @stevenbiafry Stylist Assistant DOUNIA KADDOUR @d222nia

THE SACRIFICE Concept & Art Direction for @the_studio_magazine Issue 10 PROGRESS In a world between falling states and rising tech empires, new age spirituality and cult-like power, THE SACRIFICE shows a dystopian vision of modern society collapsing into archaic rituals and irrational myths. Photographer: Raphael Bliss @raphaelbliss Art & Design Director: Romy Strasser @romy__st Styling: Joana Zibat @joanazibat Casting: Chisom @ White Casting @whitecasting TALENTS Stella via Letitgo @stellastangenberg @letitgomgmt Ani via Mirrrs @anieskacuevas @mirrrsmodels Meng via Clay @m.yaowang @claymanagement Charlotte via Modelwerk @charlotte_nolting @modelwerk Malin via Modelwerk @malin.rdk @modelwerk Hair Artist: Tina Pachta @tina__pachta Make up Artist: Naomzz @naomzz Set Design: Stefanie Grau @stefanie_grau Visual Artists: Ruben Cortelletti via Chérie Agency @rubencortelletti @cherie_agency Ginevra Detassis via Chérie Agency @jeeneve @cherie_agency Creative Production: HUAU @huau.gmbh Snr Creative Producer: Sabrina Hubert @studiosabrinahubert Production Coordinator & Location Manager: Marco Wagner @thelocationconnaiseur Production Assistant: Nora Dreher @norajonezz Light Director: Alex Ghita @a1exghita Assistant Styling: Blanca Drzymalla @blanca.drm Josephine Winkler @josieuncut Moana Grau @moanagrau Assistant Hair Artist: Rocky Villaueva @rockyvilla.hair Assistant Make up Artist: Leo Stern @byleostern Assistant Set Design: Charlie Köhler @charliekoehlr EQ Rental: Delight Rental @delightrent Location: Institut für Hygiene

THE SACRIFICE Concept & Art Direction for @the_studio_magazine Issue 10 PROGRESS In a world between falling states and rising tech empires, new age spirituality and cult-like power, THE SACRIFICE shows a dystopian vision of modern society collapsing into archaic rituals and irrational myths. Photographer: Raphael Bliss @raphaelbliss Art & Design Director: Romy Strasser @romy__st Styling: Joana Zibat @joanazibat Casting: Chisom @ White Casting @whitecasting TALENTS Stella via Letitgo @stellastangenberg @letitgomgmt Ani via Mirrrs @anieskacuevas @mirrrsmodels Meng via Clay @m.yaowang @claymanagement Charlotte via Modelwerk @charlotte_nolting @modelwerk Malin via Modelwerk @malin.rdk @modelwerk Hair Artist: Tina Pachta @tina__pachta Make up Artist: Naomzz @naomzz Set Design: Stefanie Grau @stefanie_grau Visual Artists: Ruben Cortelletti via Chérie Agency @rubencortelletti @cherie_agency Ginevra Detassis via Chérie Agency @jeeneve @cherie_agency Creative Production: HUAU @huau.gmbh Snr Creative Producer: Sabrina Hubert @studiosabrinahubert Production Coordinator & Location Manager: Marco Wagner @thelocationconnaiseur Production Assistant: Nora Dreher @norajonezz Light Director: Alex Ghita @a1exghita Assistant Styling: Blanca Drzymalla @blanca.drm Josephine Winkler @josieuncut Moana Grau @moanagrau Assistant Hair Artist: Rocky Villaueva @rockyvilla.hair Assistant Make up Artist: Leo Stern @byleostern Assistant Set Design: Charlie Köhler @charliekoehlr EQ Rental: Delight Rental @delightrent Location: Institut für Hygiene

For the renowned art hotel CASTELL ZUOZ we created a bespoke world of brand imagery that tells stories of hospitality, art and nature. In a series of photo and film shoots over the past year, we captured the essence of this century-old Engadine icon, reflecting its unique history and transforming it for the next generation of guests. For more impressions see @castellzuoz and castellzuoz.com Strategy & creative direction: NEW ASSEMBLY by Till Kammertöns @tillkammertoens and Romy Strasser @romy__st Logo design in collaboration with YAN—CO @yanco.studio Photography & videography: Yiorgos Kaplanidis @kaplanidis Nonda Coutsicos @n_o_n_d_a Carnation Studio @carnation.studio Production, Styling: Caroline Ziegler @carolineziegler Hair & Makeup: Linda Belkahla @linda.belkahla Hotel guests: Diane Alexandre @dianealexandre Robin Höfler @robinsebastianson Lisa Mettier @lisamettier Flaka Jahaj @flaka_jahaj Lea Ermuth @atelier.level Elina Tseliagkou @unsungweavers

Digital branding and website for photographer @studio_siebrecht The website was conceived as a hypermodern lightroom lookbook, a dynamic and multi-layered interface for interacting with the photographic works. Crafted specifically for Tobias Siebrecht’s unique visual style, it blends elements of reality and fiction to a new hyperreality – just like his images. Designed and implemented by @newassembly_com (@romy__st and @tillkammertoens ) Typeface Monument Grotesk by @larissakasper and @rosarioflorio @abcdinamo 🔗 #website #interfacedesign #photography #graphicdesign #digitalbranding #screendesign

From the archive: Editorial shoot for @mariannasimnett For artist Marianna Simnett, we created a digital world around her unique body of work, drawing inspiration from fairytales, 90s fashion, children’s books and club culture. Branding, logo design, website, online store, editorial and product shoots, always reflecting the playful and surreal themes of her world and blurring the lines between art, fashion, and commerce in an immersive storytelling experience. Art direction, production, design & implementation: @newassembly_com @romy__st & @tillkammertoens Photography: @lotte.thor Styling: joanazibat Hair & Make-up: @diekunst Photographer’s Assistance: @simonstepniak Styling Assistance: @sophiiafriedl Nails: @camillaingevolbert Videography: @studio_nevertrustrobots Location: @stupid.studios #artdirection #webshop #mariannasimnett #lookbook #artistbranding