NEW ASSEMBLY

Fantastic hikes. Unexpected bike races. Golf, above it all. And sleep in perfect stillness. MOUNTAIN, SUMMER, DREAM Campaign for @castellzuoz Creative Direction: @newassembly_com @romy__st @tillkammertoens Direction, Videography: @nicolashaeni Set Design, Styling: @carolineziegler Hair & Makeup: @linda.belkahla Talents: @corayclaudia , @iouripodladtchikov , Monika Stalder

For H. Moser & Cie., we created the digital experience for Watches & Wonders 2026, marking their move to the main hall, with six new releases and the iconic pump collaboration of @moserwatches X Reebok.

Details of ”SOMA—Listening Lessons“ With @kri.gr @kronecouronne for @vexerberlin 📸 Thx @studio_siebrecht

For Kristina Grigorjeva I designed the publication “Listening Lessons” for SOMA (@vexerberlin , 2025) — 14 questions to 14 sound artists, shaped into a book that treats listening as something you do with others, a communal practice. The layout borrows from contemporary music scores and sound visualisations: a grid that keeps changing and shifting, moving in and out of sync. Editor: Kristina Grigorjeva @kri.gr Design: Romy Strasser / NEW ASSEMBLY ( @romy__st @newassembly_com ) With contributions from Gilles Aubry, Ludwig Berger, Nikki Buzzi, Christophe Fellay, Jazmina Figueroa, Laurent Güdel, Franziska Koch, Tobias Maria Koch, Alban Schelbert, Yanik Soland, Liv Tavor, Diego Villalobos, Julian Zehnder, LABOUR With support from @prohelvetia @migroskulturprozent @kronecouronne Thx @studio_siebrecht for 📸

For the renowned art hotel CASTELL ZUOZ we created a bespoke world of brand imagery that tells stories of hospitality, art and nature. In a series of photo and film shoots over the past year, we captured the essence of this century-old Engadine icon, reflecting its unique history and transforming it for the next generation of guests. For more impressions see @castellzuoz and castellzuoz.com Strategy & creative direction: NEW ASSEMBLY by Till Kammertöns @tillkammertoens and Romy Strasser @romy__st Logo design in collaboration with YAN—CO @yanco.studio Photography & videography: Yiorgos Kaplanidis @kaplanidis Nonda Coutsicos @n_o_n_d_a Carnation Studio @carnation.studio Production, Styling: Caroline Ziegler @carolineziegler Hair & Makeup: Linda Belkahla @linda.belkahla Hotel guests: Diane Alexandre @dianealexandre Robin Höfler @robinsebastianson Lisa Mettier @lisamettier Flaka Jahaj @flaka_jahaj Lea Ermuth @atelier.level Elina Tseliagkou @unsungweavers

Digital branding and website for photographer @studio_siebrecht The website was conceived as a hypermodern lightroom lookbook, a dynamic and multi-layered interface for interacting with the photographic works. Crafted specifically for Tobias Siebrecht’s unique visual style, it blends elements of reality and fiction to a new hyperreality – just like his images. Designed and implemented by @newassembly_com (@romy__st and @tillkammertoens ) Typeface Monument Grotesk by @larissakasper and @rosarioflorio @abcdinamo 🔗 #website #interfacedesign #photography #graphicdesign #digitalbranding #screendesign

From the archive: Editorial shoot for @mariannasimnett For artist Marianna Simnett, we created a digital world around her unique body of work, drawing inspiration from fairytales, 90s fashion, children’s books and club culture. Branding, logo design, website, online store, editorial and product shoots, always reflecting the playful and surreal themes of her world and blurring the lines between art, fashion, and commerce in an immersive storytelling experience. Art direction, production, design & implementation: @newassembly_com @romy__st & @tillkammertoens Photography: @lotte.thor Styling: joanazibat Hair & Make-up: @diekunst Photographer’s Assistance: @simonstepniak Styling Assistance: @sophiiafriedl Nails: @camillaingevolbert Videography: @studio_nevertrustrobots Location: @stupid.studios #artdirection #webshop #mariannasimnett #lookbook #artistbranding

The exhibition ‘weg’ (German for both ‘away’ and ‘path’) at @helmhaus_zuerich presented eleven artistic perspectives on the themes of change, movement and migration. For the campaign, we used creative coding to gradually decompose the word ‘weg’ into an abstract form. The intermediate states oscillate between typography and visualisation, clarity and dissolution, between orientation and alienation. The resulting visual shapes evoke contour lines, infographics and the cartography of paths and trails. Silkscreen print by: Siebdruck27 Graphic Design by @romy__st Animation and Coding by @tillkammertoens Sound Design by @yanling_______ All set in Vanilla by @s.vd.z Slide 2 & 3 photographed by @studio_siebrecht Poster for the exhibition: ‘weg’ at Helmhaus Zurich, 26.1.–1.4.24 #posterdesign #swissgraphicdesign #exhibition #creativecoding #graphicdesign #silkscreen #typedesign