DRIP: Design equipment built for SLOWBREW, a pourover coffee bar serving speciality single origin coffees. Each drop generates unique patterns that reveal the country, region, farm and processing methods of the harvest. Developed in collaboration with @claudeai .
RIMOWA: Shortly after the brand was acquired by LVMH, the @rgabydesign team and I reimagined the online presence of a travel icon. The updated e-commerce platform showcases brand and product stories, whilst supporting customers through every step of their purchase journey. Built on an atomic design system that ensures scalability for a digital experience that continues to evolve.
Featuring a beautiful rebrand crafted by @commission.studio . The project was led by hmuelas and @alexandrearnault .
ZONE SANS: A bespoke typeface cut in three weights: Fast, Faster and Fastest. Designed exclusively for the @mindfulenduranceprogram triathlon team in support of their pursuit of the IRONMAN 70.3 race. Capturing the essence of peak performance and self-discovery. Utilised across uniforms and gear in collaboration with @2xu , @on and @orcasportswear .
[Featuring photos captured by @ventiviews@steadyarchives@matt_banahan ]
RUNNIT: The agentic operating system for creative teams. Replacing today’s patchwork of disconnected tools with a unified knowledge base that proactively moves work forward across the full project lifecycle. By harnessing the power of context-aware AI agents, Runnit is able automate operations and production workflows in collaboration with your brightest minds. Allowing businesses to scale their impact without scaling their headcount.
See more at @runnit_io . Beta applications open soon.
Vessel 1.PMB is the first release in a series of open-source products designed by Thickphoot, a botanical research and development company dedicated to saving extraordinary plants from extinction. Engineered for xerophytic root systems, 1.PMB features a gyroid-structured base developed to regulate substrate moisture, and a vertical aeration channel that promotes passive airflow. Purchase the 3D printed product in 100% recycled PLA, or download the free .stl file to customize 1.PMB for specific plants and growing conditions.
Creative Direction: @robertjamespowell
3D Artists: @macmoss.studio@james_kittel
Sound Design: @browning_sound
RUNNING PRACTICE: A collaboration between @r_willms and @runasyouare that seeks to explore the self through the art of running. Grateful to have contributed a series of handwritten pieces of typography and illustrations featured across @reigningchamp apparel and @walden hardware.
As I continue to refine my practice, I’ve developed a closed-loop system that guides the work: Discover, Design, Deploy.
We start by synthesizing the Brand DNA into an opportunity and strategic direction. Then, we develop a creative vision and set of provocations that shape the exploration. We translate this vision into a cohesive solution and refine it through close collaboration. Finally, we build the tools and documentation that enable us to share it with the world.
The cycle continues as we test, learn, and improve post-launch. Allowing us to examine solutions from multiple angles and enabling brands to adapt as they scale.
ARTIFICIAL ROMAN: A display typeface concept that draws inspiration from AI’s hallucinations and evolving imperfections. Featuring a selection of alternative characters and a generative specimen created in collaboration with AI. It was developed over a 48hr sprint and aims to capture the experimental spirit of merging design and technology.
After an incredible chapter at Apple, I’m now focused on my independent practice. Super grateful for the time in Cupertino and the opportunity to serve Apple’s customers across the world.
Today, I’m building brands and digital experiences with companies focused on design, technology and culture.
A big thank you to my founding clients and collaborators who have placed their trust in me early on. Together, we’re establishing a globally distributed model and creating work I’m truly looking forward to sharing.
[Featuring a recent Midjourney experiment.]
![ZONE SANS: A bespoke typeface cut in three weights: Fast, Faster and Fastest. Designed exclusively for the @mindfulenduranceprogram triathlon team in support of their pursuit of the IRONMAN 70.3 race. Capturing the essence of peak performance and self-discovery. Utilised across uniforms and gear in collaboration with @2xu , @on and @orcasportswear.[Featuring photos captured by @ventiviews @steadyarchives @matt_banahan]](https://sp1.picnob.com/p/pt_6747554545104968661653_0_3bcf88246dc92edd93533a71b8d8a08a.jpg?o=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&h=74731978993e26e769bf42dff12ac1b9)
![After an incredible chapter at Apple, I’m now focused on my independent practice. Super grateful for the time in Cupertino and the opportunity to serve Apple’s customers across the world.Today, I’m building brands and digital experiences with companies focused on design, technology and culture.A big thank you to my founding clients and collaborators who have placed their trust in me early on. Together, we’re establishing a globally distributed model and creating work I’m truly looking forward to sharing.[Featuring a recent Midjourney experiment.]](https://sp1.picnob.com/p/pt_6735726916374368725570_0_a879496c3405b0d5d59ea8fad734a161.jpg?o=aHR0cHM6Ly9zY29udGVudC1pYWQzLTEuY2RuaW5zdGFncmFtLmNvbS92L3Q1MS44Mjc4Ny0xNS82MTI5MzY0MzFfMTg1NTAwNjY2NjAwNDczODVfMzUwNzAyNjA2MDI2ODE4MTg2MF9uLmpwZz9zdHA9YzAuMjAyLjEyMzIuMTIzMmFfZHN0LWpwZ19lMzVfczY0MHg2NDBfc2gyLjA4X3R0NiZfbmNfaHQ9c2NvbnRlbnQtaWFkMy0xLmNkbmluc3RhZ3JhbS5jb20mX25jX2NhdD0xMDEmX25jX29jPVE2Y1oyZ0g0ZndKaHp3R05yS1d2amZZVll4dDVSb21qcGRyWEs0STRBcEt3cTA2aWRtMkRKanlFbV9OcjRwUnc2cVVxNWhTRFg2UFdqems1SFdhVFVfbGdlT3pLJl9uY19vaGM9UkhOT3lpNmpRSVFRN2tOdndIOV9saWEmX25jX2dpZD0zTnJNX3JGNVM5U0FWWHlSUTFVVGJ3JmVkbT1BUFU4OUZBQkFBQUEmY2NiPTctNSZvaD0wMF9BZjZOM0hWOXFlbnU2TWZiMDVFZFIyZXlPbXl5Z0VkX1d6MTRLa3UteFpxZjlBJm9lPTZBMEYwMjA5Jl9uY19zaWQ9YmMwYzJj&h=44a3ca4155dcbea27fe2caf01c2614d0)
