Rob Britton

@rob_britton

“I want to ride my bicycle” -Queen @thelastride_bc Brought to you by @factorbikes @eastoncycling OVRLND @thefeed 📍Victoria, BC
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Weeks posts
sometimes you find a little time to actually edit, and then find the time to actually post. felt appropriate to post some California sunshine as we get a little rain in Vancouver 🌧️ photos primarily from our 7th annual @eastoncycling @ridefoxbike Overland Pre-Otter Ride - non invitational versions of the Scotts Valley to Laguna Seca have a longer run for sure, but outside the first year @emerytown and @craigrichey and I hammered it out, none have been as fun as the Overland versions 🤩 still in awe of the @lovemachinecycling x @castellicycling kit designs for our Lucky #7 Easton Overland team and the helmet wraps that @vcgraphix_ built for our @protectourwinters x @girocycling helmets ⛑️ #isthisgravel #eastonoverland #gravel #gravelbike
126 10
1 day ago
Very excited to get these beauties set up. Say hello to the M PRO Lace. Thanks @quocshoes @mr.quocpham Style meets performance. 🤝
63 0
1 day ago
Slowly coming out of the fog that I was in after the TRAKA 560. After taking part in the 360 the last couple of years and my continued interest in long distance events I decided to try out the adventure course this year. This season has been a rough one to date as far. I’ve never been someone that’s hyper focussed on my final placing and more so on the process it takes to get there but the reality of this was that the process in the weeks and months leading up to the event was anything but smooth. Lots of lovely excuses behind the scenes but when it’s time to race the beautiful thing about this sport is that it almost always forces your hand and if you’ve done the work you’re often times rewarded. So, while I’m obviously disappointed with the results, at the end of the day the reality is the preparation leading into the race was nowhere near perfect or even adequate. I don’t for a minute regret towing the start line, the new @factorbikes Sarana performed absolutely flawlessly And I couldn’t be more proud of what we’ve created in that bike. AMAZING. Thankfully Victor was able to show off just how incredible this bike is. As for me, I managed to get around with a clean race mechanically and for that I’m happy. With Unbound less than one month away there’s lots of homework to do but looking ahead to four weeks not only in one place but at HOME I’m pretty stoked to get back to work…maybe a little bit of a rest first🥱. These ultra things really take it out of you. As always, stoked to check off another big adventure and getting to spend some quality time with good friends🫶🏻. 📸 @thetraka
417 15
12 days ago
Km 500 for @rob_britton , just passed els Metges with the sunrise.
201 3
15 days ago
Long time coming. The brand new @factorbikes SARANA. In both party and sport mode available forks. proud of being a part of the motivation for this bike. When riding at home in BC is the most fun and capable option I have from the fleet. Currently on its maiden race here in TRAKA. Full details to follow throughout the day.
373 15
16 days ago
@rob_britton from @factorbikes first time riding an ultra through Catalonia 🔥— @thetraka 560. eyes on him 👀
208 11
16 days ago
Another sea otter weekend in the books. Not a lot your report on the race TBH. Feels a little bit like that scene from dazed and confused. Except with watts replacing age.😵‍💫😂 all things considered I was happy to have a half decent race with the goals I have on the horizon.. Anybody who is done Sea otter knows that it’s only one part bike race and two(5?) parts tradeshow. Honestly I really enjoy the time off the racecourse- seeing all my old friends, making a few new ones as well as getting the opportunity to spend some time with all of my partners (in person)who make what I do possible. Nice to be back home and having a little taste of summer before the first big goal of the year arrives next week in Spain. For now it’s time for one last big push to put the final touches on my Traka plan. Almost time to go to battle. 😏 Thanks @caroline_dezie 📸
299 8
26 days ago
My 6th?! @seaotterclassic and probably my 10th(?) finishing on the iconic Laguna seca race track. Over the years it’s been many different things, I remember as a kid watching the best mountain bikers in the world kickoff their season here then, my first year racing professional on Bissell on the road through Fort, a few Tour of. California’s, for a couple years I pretended to be a mountain biker in the LTGP and most recently doing what I’m certainly most comfortable and racing the gravel event. This year is by far the most stacked field I’ve ever seen and honestly you would be hard pressed to find a stronger field anywhere else this season. should make for a bit of a barn burner out there and we’ll see what the legs have in the them. You can probably guess what the big 🎯is for me this season so right now it’s all about building in the right direction. The nice thing about this is after the dust settles from the race we still have three days to visit with old friends, passed in current sponsors and taken all the nice things that this part of California has to offer. But for now, time to put in the earbuds and steal the mind. Just about game time.
210 11
1 month ago
Yeesh- Busy few weeks. 😵‍💫 Including a quick trip to 🇮🇹 to visit @castellicycling HQ do some glam shots by Deb and my first EVER DQ @thehillsgravel for “imitating a professional”🧐. That was…interesting. But at least the course was sick! New kit drop, what do you think? Grey shorts??🤷‍♂️🫢 New bike(s) day. Never gets old. Find your own Factor Aluto @bicicletta.cc Victoria. - bike check to come. Otherwise just getting some home renos done, sneaking in a little time with the hounds oh and I guess doing a little biking too. Spring has sprung🌷 Next stop California.
371 25
1 month ago
Turns out we have a whole crew of models 😮‍💨 Who’s your favorite? Drop a comment for part 2! #pickyourpose #challenge #cycling
527 22
1 month ago
From stage races to the toughest gravel events, Rob Britton has built a reputation for going the distance. 🇨🇦 Winner of Unbound 360 2025, he’s proven his ability to perform when it matters most — combining experience, resilience, and a relentless work ethic developed over years at the highest level. Whether on the road or deep into a gravel race, he brings the same strength and consistency to every start line. A rider who knows how to manage the effort, push the limits, and keep going when it counts. — Des courses par étapes aux épreuves de gravel les plus exigeantes, Rob Britton s’est forgé une réputation de coureur capable d’aller au bout. 🇨🇦 Vainqueur du Unbound 360 2025, il a prouvé qu’il pouvait performer lorsque ça compte vraiment — en alliant expérience, résilience et une éthique de travail développée au plus haut niveau. Sur route comme en gravel, il apporte la même constance et la même puissance à chaque départ. Un coureur qui sait gérer son effort, repousser ses limites et continuer quand ça fait la différence. 📸: @stirlandraemediahaus #CastelliCanada #RideCastelli #GravelCycling #CanadianCycling #EnduranceCycling
90 2
1 month ago
2026. I’ve already spent about a month in the road and sure the combine distance of all of these events is less than @atlasmountainrace but hey, let’s get this road on the show. With plenty more to come in the back half of the year I’m really stoked with the balance this calendar brings. As always, a few new events in new places keeps things exciting. See below for a little breakdown of each of these event events for the first half of the year. Of course none of this would be possible without the support of my amazing brand partners: @factorbikes @castellicycling / @castelli_sog @schwalbetires @eastoncycling @bicicletta.cc @firstendurance @thefeed @quocshoes @exposure.lights @tailfincycling @elevenspeedcoffee @whistlebuoybrewing @silca_velo @shimanogravel 🇮🇹 The Hills Gravel Race 📍 Treviso, Italy 📅 March 27–28, 2026 - Italy! Pizza, some nice wine and what looks like an amazing course. Plus the added bonus of Castelli world headquarters is right next-door. 🇺🇸 Sea Otter Classic – Gravel Race 📍 Monterey, California, 📅 April 16–17, 2026 - You don’t need to twist my arm to go to California. With the gravel race only one small part of the weekend sea otter is a place where I get to see so many friends from the industry past and present. 🇪🇸 The Traka 560 📍 Girona, Spain 📅 May 1–3, 2026 Basically Europe’s UNBOUND XL. Except instead of Flinthills we have the Pyrenees! 🇺🇸 UNBOUND Gravel XL 📍 Emporia, Kansas 📅 May 29, 2026 One more time? 🇨🇦 Div_ide Gravel Experience 📍 Kananaskis, Alberta 📅 June 5–7, 2026 Really excited for this new event. Anything better race, all of the best parts of what I love about gravel Cycling. Hope to see you there. 🇨🇦 Canadian Gravel Nationals 📍 Cowichan Valley, British Columbia 📅 June 14, 2026 Canada‘s biggest prize for gravel in my backyard. Looking forward to this one!
289 8
2 months ago