Rewriting Earth

@rewritingearth

Humanity is losing the climate propaganda war. We’re here to fight back. With fun. Love. And awesome content! 💚
Followers
46.1k
Following
825
Account Insight
Score
40.62%
Index
Health Rate
%
Users Ratio
56:1
Weeks posts
Some of our top T+D comics. The last comic was made for @rewritingextinction , and also appears in 'The Most Important Comic Book on Earth'. Find it at your local bookshop.
394k 1,481
4 years ago
Jane Goodall is calling on the pension industry to stop deforestation NOW! 💚💚💚 SAVING JANE film by @paulgoodenough and @rewritingearth and @mmmoneymatter_ @global_witness @global_canopy Video edit by @global_witness 💚
40.8k 420
1 year ago
🎤 WHAT A YEAR! Here’s a few things I’ve made or helped that I’m so so proud of 🥰🥰🥰 These little ditties had a combined total of over 318 MILLION reach, over a month of play time and absolutely made my heart swell. Thank you all of you for all your support!! I love youuuu!!! 🤍🤍🤍🤍 Got a fave? Stick it in the comments!! 🏆🏆🏆 Happy New Year from Paul and the whole Rewriting Earth team xxxxx
11.1k 24
1 year ago
Our favourite foods are on the frontline of the climate crisis - and for brands, communicating that reality to customers could become a competitive advantage 🥇 Steve Walls, Founding Director @climatebasecamp , Katie Gilbert, Managing Director of Global & Social Issues @mcsaatchiuk , and @paulgoodenough , CEO & Founder @rewritingearth , met in Davos to explore lessons from #SaveTheFlavors - a live campaign making climate relevant through the things we love 😋 If your favourite food got a marketing makeover, where would climate fit in the picture? Featuring #MonkeyRock - an installation created by Professor @gail.whiteman and @joepvanlieshout of @atelier_van_lieshout @uniofexeter #UnleashImpact #SaveTheFlavours
425 0
2 days ago
We'll feature our proud partnership in our new tournament kit and in video highlights from the Gay Games Valencia 2026. We're also excited to co- launch the inaugural 'Save Our Grassroots Cup' - an exciting new contest that will introduce our team and community to new audiences nationwide. / /en/
441 0
3 days ago
People domesticated pigeons thousands of years ago and then abandoned them.:( please be nice to our feathered friends ❤️
221k 1,449
13 days ago
Happy #EarthDay 🌍 Animal agriculture is devastating the planet. It’s responsible for a significant portion of greenhouse gas emissions (estimates vary, but it’s generally understood to contribute between 16.5% and 18% of global emissions). One major concern about animal agriculture is its land use. Around 80 percent of agricultural land is used to raise animals (or grow crops to feed them), and farming livestock is a major driver of deforestation, biodiversity loss, and pollution. Studies have shown that a huge reduction in meat and dairy consumption is essential. As the planet gets warmer and more humans and non-human animals are affected by the climate crisis, experts are becoming increasingly concerned that we are running out of time to address environmental issues. In 2019, researchers conducted a meta-analysis of the food system’s impact on the planet, which was the most comprehensive of its kind. They studied data from 38,700 farms and the supply chains of various products. In terms of land use, animal products “markedly exceed” the impact of plant-based substitutes. In fact, meat, eggs, dairy, and aquaculture use approximately 83 percent of the world’s farmland, the study says. This, while only providing 37 percent of our protein and 18 percent of our calories. Lead author Joseph Poore said: “A vegan diet is probably the single biggest way to reduce your impact on planet Earth." Images from @rewritingearth @dinosandcomics
3,194 21
23 days ago
BREAKING NEWS: You don't have to post cringey business advice on LinkedIn to be seen. Want people to know, like, and trust your brand? Do something nice instead - like saving grassroots sports clubs from flooding and cancelled games ⛈️❌ You bring local communities back together. We make sure your target audience sees you doing it. If that sounds more fun than yet another ‘thought leadership’ post, have a look at the "For Brands" Story Highlight. #saveourgrassroots #grassrootssport #grassrootsfootball
603 0
26 days ago
Here’s some great news we helped happen this month! #goodnews #sustainability #oilcrisis #netzero
398 5
29 days ago
keep thinking about these chickens. Bred to grow so quickly that their bodies can’t keep up. Gaining weight at a rate their hearts, lungs and legs weren’t designed for. Many struggle to stand. Some develop serious health problems within weeks of life. And for most of us… we never see that part. We just see what’s on the shelf. This isn’t about judgement. It’s about awareness. Because when you understand what these animals go through — it’s hard not to pause. Hard not to ask questions and demand better Please follow the link in the @humaneleagueuk to find out if your supermarket is involved #doctoramirkhan #chicken #animalwelfare
12.5k 487
1 month ago
There’s a lot of noise out there right now — so here’s something different. A few things that actually got better this month, and that we’ve been proud to support alongside some incredible people and organisations 🌍 This month, major retailers like @hollandandbarrett , Time Health and @dm_deutschland have dropped krill products — which marks another significant victory in @seashepherd campaign. In Scotland, a massive step forward for wildlife. Thanks to the work of @writerhannahbt and the @rspb , Swift Bricks are now being built into all new homes by law — creating vital nesting spaces for swifts, house martins and more. We’re also seeing real progress at a community level. @saveourgrassroots have awarded their first grants, to @officialonrfc , to bring nature-based solutions back into sports spaces — tackling waterlogging while restoring real grass pitches. Better for health, better for biodiversity, and better for the communities that use them. The movement against factory farming is growing fast too. The Frankenchickens campaign by @humaneleagueuk has now reached over 6 million views, with creators like @paulgoodenough , @knoxstudy , @safely_endangered and @mrs.frollein helping push it into the mainstream. (And yes… you might spot a familiar face in there 👀) And finally, some of the biggest voices across Britain are calling out the reality of the oil crisis — highlighting that a single crisis costs the UK more than going net zero. We partnered with these creators to spread our message onto their platform, resulting into being seen in the MILLIONS! @mrcodydahler @ecomaeve @theexplodingheads @jimmythegiantuk @knoxstudy @sambentley @novo_org @sonnygreenuk We’re proud that Rewriting Earth has been able to play a part in supporting these stories, these campaigns, and the people behind them — and this is just the beginning. More next month 🌱
37 0
1 month ago
Comment ‘chicken’ if you want an end to Frankenchickens 🐔🚫❤️‍ UK supermarkets are selling you overbred Frankenchickens with suffering coded into their DNA. It’s time to stop this cruelty. Comment ‘chicken’ to take action with @humaneleagueuk now.
576 20
1 month ago