Your camera roll is costing the planet.
Those screenshots you never got round to deleting. Duplicates of the cute puppy on the tube. Pocket pics.
100 of these, and a couple of videos, equates to the same CO2 production from a 1km drive by car.
So today, on Digital Clean Up Day, we've launched #NotOnMyPhone, a global movement encouraging people to delete rubbish photos from their phones and reduce the hidden carbon footprint of digital storage.
In the UK, the average person takes about five digital photos per day - and across the population, this generates over 800,000 tonnes of carbon annually, comparable to flying from London to New York nearly a million times.
That’s why we’ve partnered with
@bauermediaoutdooruk to turn the messy reality of our camera rolls into bold, high-impact outdoor work to encourage people to clean up their carbon cloud.
We’ve done our clear-out, it took just 30 minutes. Now it’s your turn. How many rubbish photos will you delete?
#NotOnMyPhone
#digitalcleanupday2026
@worldcleanupday.uk