PURE.TECH

✨😍 𝘈 𝘯𝘰𝘷𝘢 𝘵𝘦𝘯𝘥𝘢 𝘥𝘰 𝘥𝘦𝘱𝘰𝘳𝘵𝘪𝘷𝘪𝘴𝘮𝘰 𝘹𝘢 𝘦́ 𝘶𝘯𝘩𝘢 𝘳𝘦𝘢𝘭𝘪𝘥𝘢𝘥𝘦

Pollution-Eating Denim Debuts at Paris Fashion Week 2026. We’re very proud of our collaboration with @stellamccartney in her Spring/Summer 2026 collection, unveiled this week at the Centre Pompidou during Paris Fashion Week. The introduction of our technology into denim transforms it into a material that actively absorbs CO₂ and NOx as you wear it. This is fashion with purpose, not only empowering one’s look, but amplifying one’s positive impact on the planet. #StellaSummer26 #ComeTogether

We teamed up with @externalreference @pure.tech_ to grow the future, literally. 3D-printed plants like the materials we wear: Cactus, Corn & Cotton. This is how The Greens Capsule came to life 🌱 #sayebrand

From concept to creation. A sneak peak at how The Greens Capsule editorial came together🌱Meet the bold designs made with innovative materials that nod to our sneakers’ materials. Thanks to @externalreference @pure.tech_

We had the privilege to participate in The @theclimatepledge during Climate Week NYC, hosted by the UN General Assembly and the Climate Group. PURE.TECH was featured in a @stellamccartney curated showcase with five other trailblazing companies. Our CEO @aldo.sollazzo shared our journey on a panel moderated by Sophia Li and Indré Rockefeller alongside incredible leaders like @keel.labs , NFW, @mangomaterials , Creatine Evolution and @savian.bio . During the Climate Pledge, keynotes from inspiring voices like @janegoodallinst , Ellen MacArthur, and Matt Damon left us energized to continue innovating for a sustainable future. #ClimateWeek #TheClimatePledge #PureTech #Sustainability #StellaMcCartney #Innovation

We did it! We won the Delta Award in the material and construction elements category by @adi_fad ! On this special night, we received this recognition for our 3D-printed ceiling system fabricated by @lamaquina_3d with @pure.tech_ , the material-driven solution eliminating CO2e. Thanks to the jury for supporting our project and the team for making it happen. It was so special to celebrate this all together! #Lamaquina3d #PureTech #dissenyindustrial #diseñoindustrial #industrialdesign #productdesign #adifad #PremisDelta2024 #PremiosDelta2024 #DeltaAwards2024 #dhub #barcelona

We are pleased to share this special announcement! Our CEO, Aldo Sollazzo, was part of the World Changers Summit @wcsiasc , held at the Vatican and organized by the visionary Sir Prof. Gabriele Pao Pei @gppandreoli . The World Changers Summit brought together leading visionary scientists, thinkers, researchers, and entrepreneurs to share their knowledge and visions of a future built around human values and inclusiveness. On this occasion, we presented the mission of Noumena Group towards a built environment informed by data, material technology, and advanced manufacturing. We were also honored to present His Eminence, Cardinal Pietro Parolin, with the opera “Unity,” a 3D print by @lamaquina_3d in collaboration with @pure.tech_ . Special thanks again to Sir Prof. Gabriele for this incredible opportunity! @pure.tech_ @wcsiasc @lamaquina_3d @noumena.io #vatican #science #academy #changers #submmit #iasc #foundation #future #innovation #sustainability #3dprinting #noumenagroup #lamaquina3d #puretech

Take a look at TERMIX NATURE, the hairbrush born by the collaboration between PURE.TECH and TERMIX. The first brush that incorporates the PURE.TECH material, which can absorb and eliminate greenhouse gases from the atmosphere. Committed to promoting ecological awareness through solutions driven by material intelligence, thus taking a new direction in the industry. Client: @termixoficial #termixnature #termix #PURETECH #Noumena #sustainability #greentechnology #advancedmaterials #design

We are proud to participate in Milan Design Week 2024, presenting 'Alwadiya: The Living Pots' at ALULA Space, an exhibition designed by Sabine Marcelis and CLOUD. Embodying Fuorisalone's Materia Natura theme, these craft-savvy vases showcase AlUla's cultural and natural legacy by exploring mesmerizing creation methods. The Living Pots feature a combination of biodegradable skins and naturally dyed linen fabrics, crafted using AlUla’s fruits and herbs, intricately layered with 3D printing technology BY LAMÁQUINA applying the decarbonate PURETECH material. Here's a glimpse into the creation process: 01. Biodegradable cellulose material. 02. Natural linen fabric dyeing. 03. The 3D printing process. 04. The living vase. CREDITS Project by: Madrasat Addeera x @Creativedialogue Photography: MAÑANA Design by: TECHNOCrafts Curated by: @sameryamani Textile design: @Micaclubourg 3DPrinting by: @lamaquina_3d & Material Technology: @pure__tech #MilanDesignWeek #SalonedelMobile #DesignSpaceAlUla #LAMAQUINA #PURETCH #Noumena #design #madrasataddeeraeditions #sustainability #material

PURE.CEILING shortlisted for the 2024 Delta Awards! We are excited to announce that our project Pure.ceiling is shortlisted in the ‘Material and Building Elements’ category for the 2024 Delta Awards by @adi_fad . This modular system, manufactured and 3D printed by @lamaquina_3d , stands out for its ability to improve indoor air quality through @pure.tech_ technology. This technology converts harmful gases into inert minerals, making PURE.CEILING a sustainable and versatile solution for both traditional and industrial ceilings. We are honored to be recognized for our commitment to developing sustainable and pioneering designs. #pureceiling #deltaawards #design #architecture #sustainability #noumenagroup #lamáquina3d ##PremisDelta2024 #PremiosDelta2024 #DeltaAwards2024 #SeleccióDelta2024 #SelecciónDelta2024 #PremisADI2024 #PremiosADI2024 #ADIAwards2024 #dissenyindustrial #diseñoindustrial #industrialdesign #productdesign #adifad

PURE.TECH is our commitment towards a zero-carbon emissions society. This year we embarked on a transformative journey at COP28, the United Nations Conference for Climate Change. In a significant collaboration of @stellamccartney x @pure__tech featuring the Sustainable Market: Innovating Tomorrow’s Solutions, we had the opportunity to not only showcase ingenious applications but initiate different conversations and forged connections to enhance the impact of each solution. Alongside @lamaquina_3d 's precision 3D printing and using @pure__tech catalytic process, the market walls convert major gasses into environmentally friendly alternatives. These walls possess the ability to absorb as much CO2 as four trees in a single year! At @pure__tech we are honored to participate with Stella McCartney and team to actively contribute to the United Conference for Climate Change. Join us in the last days of @cop28uaeofficial shaping a sustainable future and come and visit us discovering a multitude of alternative solutions in the dynamic fight against climate change. #COP28 #SustainabilityInnovation #ClimateAction #InnovationForChange #StellaMcCartney #Puretech

This year, we proudly stand at @cop28uaeofficial , the United Nations Conference for Climate Change! Delighted to showcase our incredible collaboration with @stellamccartney at the Sustainable Market, where 12 different climate entrepreneurs exposed their innovative solutions for the fashion industry! At COP we are presenting Pure.Tech, our material technology that utilizes natural compounds from the earth to lead environmental protection. Harnessing the absorption properties of rocks, we've applied this technology to innovate the manufacturing process, reducing carbon footprint and introducing programmable materials in multiple industries. With our participation at COP28, we reiterate our commitment towards a future industry adopting sustainable practices, and offering tangible solutions against climate change. We are honored to be part of such an important selection of practices and companies working like we do towards an alternative future. Thanks to all Stella's team for this opportunity! Come meet us at the Sustainability Gate until the 12th of December at Expo City, Dubai. #COP28 #Sustainability #ClimateAction #InnovationForChange #StellaMcCartney #PURETECH #SustainableFuture #ONU