Handcrafted art can conjure many different meanings for different people.
It could mean restoring beautifully engineered vintage machinery, expressing yourself with lavish paintwork that brings a mural to life, laboriously composing and processing analog photographs, or the perfect stitch lining for your favourite overalls.
Handcraft yet struggling against the clock is the name of the game, showcasing real British workwear in practical locations captured from the Punk Rock eye from The Photographer.
Photographer & Director: Giles Edward-N @pothw
Production Co: The Storyclub @thestoryclub.co x Spoon Studios
Produced by: Giles Edward-N & Scarlett Anderson @scarlettanderson_
For M.C.Overalls @mcoveralls
Managing Director: Tim Roter
Starring in order of appearance
Katy Ann Howman @katyannhowman
Fyn Aphoenix @fynphoenixx
Catarina Pacheco @catarina.omni
Kat Lee @thekatbook
Jakub Franasowicz @jakubfran
JoshĀ De La-Garde @joshua.delagarde
1st AD: Henry Heffer @henry_heffer
Director Of Photographer: Jed Darlington-Roberts @jed_dop
1st AC: James Huthwaite @iameshuth
2nd AC: Matt Buxton Smith @mattbucco
Gaffer: Charlie Relph @charlierelph
Spark: Gianni Morreale
Grip: Michael Farrell
Casting Director: Ginny Kerr @ginnykerrcasting
HMU: Doey Drummond @doeydrummondmakeup
HMU: Chess Thornton @chessthornton
Stylist: Sophie Donaldson @sophieruthdonaldson
Offline Edit: Final Cut @finalcutedit
Editor: Matt Gabzdyl @matthewgabzdyl
Colour: Electric Theatre Collective @electric_colour
Colourist: Megan Lee @colourbymegwan
Animation by: Cheng-Hsu Chung @dudechung
Design Animation: Sandra Clua @la_ginjol
VFX: Greedy Goons @greedygoons
Musician: Shahar Haziza
Sound: 750mph @750_mph
Sound Designer: Rory Wallace
Film Stock: Kodak @kodak_shootfilm
Processing: Cinelab @cinelabuk
Stills Processing: Rapid Eye @rapideye.darkroom
Thanks to: Simon Paul at Cross Street, The Darkroom London, Bower Wood Productions, The New House Arts Space, Cinelab, ETC and Final Cut.
Corella - Floodš„.
OUT NOW
Watch the full video on the profile link.
Directed & Produced by Giles Edward-N @pothw
Label: The Music Federation @themusicfederation
Management: Velvet Hammer Music & Management Group @velvethammermgmt
CAST
Featuring: Sophoulla @sophoulla64
Director Of Photography: Jed Darlington-Roberts @jed_dop
Production Designer: Matt Rice @mattricedesign
Costume Designer: Sophie Ruth Donaldson @sophieruthdonaldson
1st AC: Luke Chambers
Gaffer: Jorge Higgins @jorge_higgins
Spark: Atikah Zainidi
Hair & Make Up Artist: Chess Norton @chessthornton
Runner: William Robert Currie @currie111
Edit: Final Cut Editors @finalcutedit
Editor: Matt Gabzdyl @matthewgabzdyl
Edit Producer: Ella Marafini
Colour: ETC Colour @etc.colour
Colourist: Megan Lee @colourbymegwan
Colour Producer: Olivia Jessop
VFX: Electric Theatre Collective @electric.theatre.collective
VFX Producer: Sydney Levy @sydney_levy
Equipment supplied by: Procamtake2 @procamtake2
Film development: Cinelab @cinelabuk
#ukmusic #musicvideo #production #film #shootfilm #16mm #kodakfilm #kodakshootfilm #director #blackandwhitephotography #alixgarcia #michaelorchs #london #vintage #animation
One year post shoot. I keep kicking the bucket down the hill, not sharing some delightful updates and accolades on this film.
Firstly it will be screening November 7th (my birthday) at @asffestival film festival in York, where I should be hosting a round table talk about the joys of short form filmmaking.
Along with just getting an official selection at @londonfashionfilmfestival . Also screening the 20th October and @berlincommercial - where it didnāt win, but still a great honour.
I donāt have that much BTS looking through my camera roll. Which is a shame as I know I have 20 minutes of raw footage from a camera rigged to a trash crane.
I do have Jed dancing headless.
Your unemployed friend throughout all of 2025
So farā¦
1. Strip club bathroom WRC III
2. Slamdunk special weekend thanks to @josephinexbest
3 and 4. Amsterdam with Katie. Big art. Big fun.
5 and 6 - @blondieslondon with Ross and Matt.. too many times
7. The first paid gig of the year. Shooting Menās fashion for M Cooper
8. 10 weeks of studying with @nftsfilmtv in Screen Writing and Directors Lab
9. Fantastic loss at the 1.4 awards. Thanks for the ticket @nottoscalehq
10. Not AI
11. Movie going with Jed
12. Marie eats pizza š
13. I am indeed a literary man
14. Escaping through time and dimensions with Max
15. The infamous Blondie photo - that will never die
16. Continuation of world class bathroom going.
OK ready.
Amazed at the recognition this film has gotten. I crammed it full of little ideas, handmade effects and styles, and Iām happy to see that resonated with some people.
Music Video of the Week: "Flood" by @corellamusic , Directed by Giles Edward-Nathan @pothw . ā
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Corella drifts into a dreamlike past with Flood. Drawing inspiration from the evocative works of Enzo Sellerio, Michael Ochs, and Diane Arbus, the video stitches together a tapestry of ā50s, ā60s, and ā70s aesthetics and vintage photography. ā
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Framed, quite literally through a painting, the band performs within this nostalgic world, as if trapped in time. As the video progresses, the frame catches fire, its edges consumed in flickering flames. Is it a destruction of the past, or a signal of change? Perhaps both. A moment of breaking free, leaving behind what no longer serves.ā
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"Flood" is about embracing change, even when the path ahead feels uncertain. The past may shape us, but it doesnāt have to hold us back.ā
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CREDITS ā
Directed & Produced by @pothw ā
Label: @themusicfederation ā
Management: @velvethammermgmt ā
Featuring: @sophoulla64 ā
Director Of Photography: @jed_dop ā
Production Designer: @mattricedesign ā
Costume Designer: @sophieruthdonaldson ā
1st AC: Luke Chambersā
Gaffer: @jorge_higgins ā
Spark: Atikah Zainidiā
Hair & Make Up Artist: @chessthornton ā
Runner: @currie111 ā
Edit: @finalcutedit ā
Editor: @matthewgabzdyl ā
Edit Producer: Ella Marafiniā
Colour: @etc.colour ā
Colourist: @colourbymegwan ā
Colour Producer: Olivia Jessopā
VFX: @electric.theatre.collective ā
VFX Producer: @sydney_levy ā
Equipment supplied by: @procamtake2 ā
Film development: @cinelabuk ā
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If you're looking for a chance to have your work featured, head over to our website (link in bio) to learn more.
š Not To Scale curated 7 animators from across the globe to create sequences for 11 track segments of A Film For The Future, a visual companion to @Coldplay ās latest album Moon Music. Shared here is an edit of our contribution to this epic project, featuring āALL MY LOVEā.
Not To Scaleās output spans techniques including cel 2D, 3D generative AI, digital watercolour over found footage and 8-bit animation. We approached collaborators with a completely open brief from the band and variety in the music samples, and the unlimited creative opportunity was exhilarating. Each artist responded with sublime and original ideas which became beautiful little films.
Big love to everyone involved, we couldnāt be prouder of the result. Go and check out Coldplayās YouTube to see A Film For The Future in its entirety, it is mind-blowing.
CREDITS
Coldplay:
Executive Producer: Ben Mor @morbros
Producer: Sam Seager @Seagez
Co-Producer: Danielle Barnes @danni.createsx
Co-Producer: William Nichols @williamnichols
Animation Production Company: Not To Scale
Creative Director & Producer: Giles Edward-N potw
Co-Producer - Susie Joseph
Production Assistant - Marie Jordan
Animators in order of appearance:
Animator: Marcos Sanchez @sanchez._.marcos
Animator: Theo Tagholm @mustard_yeah
Animator: Linyou Xie @linyou_xie
Animator: Trung Bao, Fustic. & Octomundo @tbaocreate@fustic.studio@octomundo
Animator: Davey Perkins @davey_perkins
Animator: Cheng-Hsu Chung @dudechung
Animator: Mykola @mykola31
#afilmforthefuture #NotToScale #musicpromo #production #animation #3D #2D #AI #mixedmedia