Platform

Booked & busy, but make it cute! A day in the life at Platform headquarters in Toronto. 📌 📷@sarah_delangel

Get to know our team, our values and why we’re passionate about what we do 💗 Visit platformmedia.ca to learn more

We couldn’t be more proud to have such amazing talent on our roster! ✨ A huge shoutout to @llesdeux for sharing her experience with Platform. It’s been incredible to watch you grow and thrive, and we’re so grateful for your kind words. At Platform, we strive to create a supportive and collaborative environment where both creators and clients can succeed. Our goal is to provide exceptional management, seamless communication, and unwavering support every step of the way. 🤝 #clientlove #creatorfirst #talentmanagement #teamworkmakesthedreamwork #platform

The quotes that made the room go quiet 🎙️ Swipe for the moments worth sharing from Platform Social 2024, straight from the creators, brands and platform leaders shaping the future of this industry. And if you liked these… we’re doing it again. 📍 Platform Social returns October 7, 2026 in Toronto 🎟️ Tickets are on sale now (early bird is almost sold out) 🎁 The first 200 early bird ticket holders get a free gift from @sharkbeautyca More creator economy insights, more honest conversations, more rooms full of the people actually moving this space forward. visit platformsocial.ca to grab your spot #PlatformSocial

A brand marketer’s inbox is flooded with creator pitches. Hundreds a week. You know what determines which ones get read? Not the subject line. Not the fancy pitch template. It’s the name on the email. That’s why relationships matter more than reach. Reputation gets your pitch read. Trust gets you the deal. Look for experienced management who can help you stand out. @platform_talent

We are incredibly excited to welcome @lettersbyshells !!! Shelly Kim is a self-taught artist and educator dedicated to spreading love and positivity through her vibrant lettering and illustrations. Starting her creative journey in 2015 as a stress-relief outlet, Shelly transformed her passion into a full-time career, inspiring others with colourful affirmations and DIY projects. As the founder of Letters By Shells, she continues to share her artistic journey while teaching others to embrace their creativity. Shelly’s mission is to make the world a brighter place, one letter at a time.

This Mother’s Day, we’re pulling back the curtain on the most important people in the Platform Team’s story: the ones who raised us, and cheered us on the loudest. To every mom, grandmother, and mother figure who poured their love into us, thank you for everything. We love you! Happy Mother’s Day from the Platform Team 💗💐

Real talk: choosing management is a big decision. You’re giving up a piece of every deal. You need a creator agency that works for you, and not the other way around. Here’s what we do for our creators: 🤍 We deal with the hassle. The contracts, the back-and-forth, the chasing payments, the tracking exclusivity windows, the “can you just tweak this one thing?” emails at 11pm. All of it. So you can stay focused on the work. 🤍 We open doors you couldn’t have walked through alone. 10+ years of relationships means we don’t cold pitch, we call people we know. That’s how dream partnerships actually happen. 🤍 We say your name in rooms you’re not in. When a brand is putting together a creator list, we want yours to be the first one mentioned. That’s a relationship game, and we play it every day on your behalf. 🤍 We negotiate harder than you would. Most creators undersell themselves out of politeness or fear of losing the deal. We can push for terms you wouldn’t push for yourself . 🤍 We tell you the truth. About your rate, your positioning, your content, your trajectory. Most people in a creator’s life are too close to be honest or don’t have the insights we do after working on tens of thousands of campaigns. We’re close enough to care, far enough to be useful. Getting management is an investment in someone whose entire job is making sure your career is bigger in 5 years than it is today. DMs are open 🤍

Think we nailed the theme this year

April came with a lot to applaud. Here’s your roundup of achievements, announcements, and all the creator wins worth celebrating!

AAPI Heritage Month is a moment to celebrate, but meaningful representation doesn’t start and end in May. For brands, the opportunity is to move beyond broad labels and build creator partnerships rooted in context, cultural nuance, and long-term trust. AAPI audiences aren’t looking to simply be seen. They’re looking to feel understood. Swipe to meet some of Platform’s AAPI creators shaping culture, community, and conversation year-round: @chloes.looks @didieryhc @ed.it.son @dyutiikhanna @harleen.bediii @jessandneil @thecakinggirl @kaylenetalens @rajbinder.grewal @itsrashadanthony @mylittlesecrets_ca @saadia.ammad @sabrinastavenjord @representasianproject @soniamangattv @vicky_zzzzzzz @thelustlistt @coryleemusic @jessundecided @atemara @mattgupps @techgirldiary @samanthapotterhome @thatsosona @zallibhai @vivekshraya @lettersbyshells

The Making of Platform Social 2026: Website launch!! You heard it right! The Platform Social 2026 website went live Monday, and we’re officially counting down to conference day! Early Bird tickets are available now, and the first 200 ticket holders will receive a Shark Beauty Glossi, in partnership with @sharkbeautyca . Sponsors are coming together, the speaker lineup is loading, and full programming drops in August. Follow us as we build Canada’s leading conference for influencer marketing. More updates coming soon 👀 Grab your early bird tickets here → platformsocial.ca