Pitara Co Indian Coffee * Specialty Kaapi/Coffee

NYC Cafe Pop-Up celebrating the vibrant immigrant communities of Jackson Heights, Queens. Pitara Co & @pilascafeny brought together Latin American & South Asian communities at The World’s Borough Bookshop for an afternoon of heart-opening cultural exchange, celebration & mouth-watering fusion (you’ll see what we mean!) Through our event, we wanted to celebrate the way that immigrants come together all over the world & put in their love, dedication, & sweat equity to the communities that become their new homes. First and second generation immigrants from Latin America & South Asia have made Jackson Heights, Queens truly ICONIC. We worked with local small businesses to curate both fusion & the classics: The menu: - Kaapi-chata (Kaapi + horchata) @pitaraco x @antojitos_puros - Tres Leches Ras Malai Cupcakes @mamoniscafe - Desi Pastelitos @kababkingny - Aam Ananas Ka Sherbet / Mango Piña Agua Fresca @antojitospuros - Hor-chai-ta cupcakes @_the_cookworm + Conchas @la.vida.dulce.nyc + Vegan Samosas & Kebabs @kababkingny + Iced South Indian Filter Coffee @pitaraco Cultural exchange opens hearts - what do you think? Follow to stay abreast of the next one! :) . . . . . [nyc cafe pop-up, cultural events nyc, queens, small business, come with me, Kaapi, food, drinks, coffee, #nycpopup , #immigration, #queens, #latinamerica #Foodie, H1B, visa holders]

Did you know that India has a historic coffee culture completed with its own brewing method and signature drink? Say hi to kaapi (kah-pee), the most iconic beverage of South India and truly the soul of South Indian mornings. Kaapi is the drink of choice all over South India— including in Karnataka, Tamil Nadu, & Kerala, the luscious, green states from where we source our coffee. Our Kaapi blend follows the traditional formula*: a blend of Arabica & Robusta beans with a hint (20%) of chicory. We invite you to try Kaapi today @ pitaraco.com * Any rich culinary tradition has hundreds of variations of any recipe. While the core of Kaapi typically involves coffee brewed with chicory in a traditional filter, variations come from how it’s prepared and flavored. This reel was made by @ananyasayekumar - Ananya is a South Asian film student at Syracuse. The world isn’t ready for the storytelling that is about to unfold!!! 🤍 Follow for more :))) . . . . . #kaapi #coffeeculture #cafe #southasian #india #learnaboutcoffee #southindian #representation

South Asia isn’t one story—it’s many, deeply interwoven ones. And Pitara is for all of them. 💛 Though we’re Indian, our family’s story—like so many others—crosses borders. Our grandparents were born in what’s now Pakistan and migrated during Partition in 1947, when British-drawn lines split Punjab in two. That history lives in us. And it reminds us that South Asian heritage, culture, and traditions are—and have always been—shared across borders. In our mission to tell the stories behind each product responsibly, with the context and care that helps people feel seen and nurtured, we realized: the story is only complete when we include all of South Asia. 🇮🇳 India | 🇵🇰 Pakistan | 🇧🇩 Bangladesh | 🇳🇵 Nepal | 🇱🇰 Sri Lanka . . . . . #desi #appropriation vs #culturalappreciation #southasian #smallbusiness #familybusiness #representationmatters #hindi #punjabi #india #pakistan #nepal #srilanka #bangladesh

There’s a new kind of golden hour. ✨ The Golden Dirty Chai Latte is here - chai-spiced espresso, your choice of milk, turmeric cold cream, and a turmeric ginger dusting. For the ones who grew up on chai but still want their coffee to speak up. Now pouring. Send this to the person you’re bringing with you. 📸: @hiba.jpgs #specialtycoffee #dmvcafe #dirtychai #southasianowned #chai

Try Indian Coffee at one of our upcoming pop-ups in Brooklyn, NYC during AAPI Heritage month (Partiful event links in bio with more info!) Song choice in honor of the dozens of coffee loving posts @diljitdosanjh has posted recently :) How are you celebrating Asian American and Pacific Islander heritage month? ❤️ (hope drinking coffee aka Kaapi grown in South India brewed using traditional Indian filters is part of it 😬)

Many don’t know India is the 7th-largest producer of coffee in the world, with its own historic coffee culture, brewing tools, and signature drink: filter kaapi ☕️ Join us for an afternoon of coffee tasting featuring beans from Karnataka, Tamil Nadu, and Kerala, ethically sourced from smallholder farms and fair-trade collectives across South India. We’ll be brewing everything using a traditional South Indian filter, the same brewing method that’s been part of daily ritual and community for generations (ask your South Indian friends if they have one!) 📍 Myrtle Wombat 581 Myrtle Avenue, Brooklyn, NY 11205 - NYC 🗓 May 16 | 11–2 PM (Partiful link in bio!) ✨ Free coffee samples ✨ Free mini latte with any $10 purchase in-store Myrtle Wombat is an AAPI-owned specialty grocer and safe haven for minority- and woman-owned brands, and we’re so appreciative that they’ve shared their space with us 🤎 #aapiheritagemonth #aapihm #aapifoodiefam #aapiwomenlead #aapi

Dm @pitaraco for delicious coffee !! 🩷🩷 Dm us if you’d like to participate in the barter from anywhere in the world :) #coffee #newyork #barter #swap

exhausted. and never more sure. yesterday, Central Park. a fundraiser run for survivors of gender-based violence — organized by @theanjlife , who’s climbing the seven summits to raise funds and amplify survivor voices. we showed up with chai-spiced bars. @pitaraco showed up with coffee sourced from indigenous South Indian farmers. three South Asian founders. three missions. one table. this is what community looks like when it’s not being performed. 🧡 link to donate to @whatisthepowerofwe in bio.

This Sunday @pitaraco will be joining us at @bonstudionyc this Sunday for our Culinary Creatives Collective event :) Pitara Co is a multi-generational, family-founded coffee company, led by Kanchana and her daughters Aditi and Alisha. Sourcing beans from lush nature reserves in South India, they work directly with farmer collectives made up primarily of marginalized indigenous communities, including Soliga, Kurumba, and Irula growers. Farmers are paid a minimum of 1.2x the market rate for their crop, a meaningful premium in the coffee supply chain that supports more equitable pay for indigenous growers. @pitaraco will be serving Fitler Kaapi, a traditional South Indian filter coffee, originating from India’s longstanding coffee drinking culture that began in the 17th century. The legend is that a Sufi saint named Baba Budan brought the first beans to South India. Those beans took to India’s soil, soaking up the unique flavors of the land such as cardamom, and just like that, Kaapi was born. Filter Kaapi is a blend of arabica and robusta beans with a hint of chicory, and enjoyed across Karnataka, Kerala, Tamil Nadu, and Andhra Pradesh, the lush states from which they source their coffee beans.

Boishakhi/Vaisakhi felt like a special one. A beautiful celebration of Bengali New Year and Vaisakhi, brought together with so much warmth, music, food, and community. Here’s to more rooms like this.

Introducing: Rooh Afza Cold Brew 🌹✨ last summer, you loved it as a latte
this year, we’re letting it breathe no milk in the base -
South Asian cold brewed coffee + a rose cream top,
meant to cool you down some say Rooh Afza belongs in milk
some say water we say… let it speak for itself beans by: @pitaraco beautifully captured by: @hiba.jpgs Available at upcoming pop-ups ❣️ #desicoffee #dmvcafe #roohafza #popup #dcfoodie

We’re opening our doors… and you’re invited 🤍 Join us for the Opening Weekend of The Gathered Room — a space thoughtfully curated for home, gifting, and slow, meaningful living. To celebrate, we’re bringing together a few little indulgences for you to experience… ☕ Filter coffee tasters (Kaapi — kah-pee) by our wonderful vendor @pitaraco , featuring rich, aromatic blends sourced all the way from Southern India ✨ Tastings of our gourmet snacks & condiments 🎁 Shelves already brimming with pieces perfect for gifting And just in time — we’re opening one week before Mother’s Day 💐 To mark the occasion, we’ll also host a special in-store pop-up in our backroom, featuring a select group of our vendors — think thoughtful finds, beautiful details, and gifts for the women who mean the most. ⏰ 10am-2pm Mothers Day Pop-up participating vendors; @mytinyglassgarden @1649candle @lola.sophia_ @maebyonedaydesign @hebeepottery @artspecifier @dawnmariesconfections26 @sandandfarmcandles (gift bags on shelves) @southcoast_shells (trinkets on shelves) @outofhands ! (On FB) John Hegarty (mothers day cards on shelves) @kathya024 (totes, bags, towels on shelves) Come wander, sip, discover, and celebrate with us. Opening Weekend: May 2nd & 3rd 📍 505 Main Street, Medfield, MA ⏰ 10am-5pm We can’t wait to welcome you in 🤍