𝙋𝙃𝙀𝙉𝙊𝙈 𝙂𝙀𝙉𝙀𝙏𝙄𝘾𝙎 𝙄𝙉𝘾.

Throwback to @sankeyprorodeo and I on the @joshsmithshow podcast at the @montanaknifecompany headquarters. @joshsmithknives @jessismithknifewife @dragonetics @wsm_auctioneers @cinchjeans @americanhatco @chopper_powersports_mp @pulsepemf @quickdrawsafes @pendletonwhisky @phenomsankeymerch #buckingbulls #rodeo #bullriding #cowboy #extremesports #prca #weareprorodeo #pbr #mkc

The out pouring of support for Air Time had been insane! Thank you!! It does my heart good knowing he had an impact on y’all! Love this edit by @connordeis @pbr @sankeyprorodeo @wsm_auctioneers @cinchjeans @americanhatco @pulsepemf @chopper_powersports_mp @quickdrawsafes @pendletonwhisky @phenomgeneticsmerchandise #rodeo #buckingbulls #bullriding #cowboy #extremesports #pbr

Bucking Bulls and Cowboy Grit with Matt Scharping A @straightouttathelair podcast with @phenomgenetics 🐂🏆

Championship Sunday at the @pbr World Finals!!! Ghostship Warrior will be in the short round today! @sankeyprorodeo @transcendhrt @border_valley @megafitmeals @wsm_auctioneers @cinchjeans @americanhatco @pulsepemf @chopper_powersports_mp @montanaknifecompany @tonya_westrom @phenomgeneticsmerchandise #buckingbulls #bullriding #pbr #cowboy #extremesports

LEWANDOWSKI’s Stiletto finally did it! Last baby of the year! @montanaknifecompany @cinchjeans @phenomgenetics @pendletonroundup_hc @lewistonroundup @twinfallscountyfair @dillonjayceerodeo @chicksnchaps @sheridanwyorodeo @battlebornbroncs @cowboychannel @prca_prorodeo @stpaulrodeo @daysof47rodeo @vividimpactpros @sheridancollegerodeo @big_sky_pro_rodeo @montana_expopark @broncridingnation @buckinghorsebreedersassociation

Magic Touch and Ghostship Warrior have been getting their @pulsepemf therapy while we’re here for the @pbr Finals! We want them feeling their best and PulsePEMF helps us do that! 🎥 @cheersitschelsea @sankeyprorodeo @transcendhrt @border_valley @megafitmeals @wsm_auctioneers @cinchjeans @americanhatco @chopper_powersports_mp @montanaknifecompany @phenomgeneticsmerchandise #buckingbulls #bullriding #cowboy #extremesports #pbr

Got to pick up my old friend today! @texasmadetaxidermy did a great job on him!! Now he will hang on the wall and I can look at him everyday and be thankful for everything he did for me. #AirTime @sankeyprorodeo @transcendhrt @border_valley @megafitmeals @wsm_auctioneers @cinchjeans @americanhatco @pulsepemf @chopper_powersports_mp @montanaknifecompany @phenomgeneticsmerchandise @pbr #buckingbulls #pbr #bullriding #cowboy

We’re thrilled to announce our newest Border Valley Trading Athlete: Matt Scharping Matt Scharping is the owner of Phenom Genetics, one of the premier bucking bull breeding and stock contracting programs in professional rodeo and bull riding. Originally from Arlington, Minnesota, Matt grew up on a farm and built his career around a passion for high-performance animals, competition, and livestock genetics. Before entering the bucking bull industry, he was a successful sprint car racer and nationally recognized salesman, bringing that same competitive drive and attention to detail into the rodeo world.   Founded in 2007, Phenom Genetics has become known for producing elite bucking bulls with some of the strongest bloodlines in the industry, including the legendary Air Time, Magic Train, Bad Beagle and the 2025 PRCA Bull of the Year - Magic Touch. Matt has built the program around a commitment to quality over quantity, focusing heavily on genetics, nutrition, animal care, and selective breeding to consistently produce top-level athletes for the PRCA and PBR.   Today, Phenom Genetics partners with Sankey Pro Rodeo to haul bucking bulls to many of the biggest rodeos and professional bull riding events in the country, including the National Finals Rodeo and premier PBR events. Known throughout the industry for his work ethic, integrity, and passion for the animals, Matt has earned a reputation for developing powerful, athletic bulls that perform at the highest level while prioritizing exceptional care and management behind the scenes. #bullriding #livestock #rodeo #buckingbull #prca

Shaine at the Ace of Spades has the yearlings all gone through and ready to come back north. This one will stay and play down south! He’s a 153H Smoke & Mirrors out of 220 Dragonelle (Crazy Mother Trucker X Air Time) Partnership available! @sankeyprorodeo @transcendhrt @border_valley @megafitmeals @wsm_auctioneers @cinchjeans @americanhatco @pulsepemf @chopper_powersports_mp @montanaknifecompany @phenomgeneticsmerchandise #buckingbulls #bullriding #cowboy #rodeo #extremesports

We are excited to welcome @border_valley as our new partner!! Their hay is amazing quality that comes tested so you know exactly what you’re feeding! Plus these double compressed bales save a ton of room and you can also get them individually bagged to help keep them dry while traveling! Go check them out and use our discount code “Matt10” to give them a try! You won’t be sorry!! Welcome to the team BVT!!! #buckingbulls #bullriding #cowboy #rodeo #hay

The first weekend of the @pbr Finals is in the books, onto weekend number two!! @sankeyprorodeo @transcendhrt @border_valley @megafitmeals @wsm_auctioneers @cinchjeans @americanhatco @chopper_powersports_mp @montanaknifecompany @phenomgeneticsmerchandise @cheersitschelsea #buckingbulls #bullriding #pbr #cowboy #extremesports

What have we learned….. well Ghostship Warrior likes to be spoken to with manners. 🤣 please and thank you…. 🎥 @cheersitschelsea @sankeyprorodeo @transcendhrt @border_valley @megafitmeals @wsm_auctioneers @cinchjeans @americanhatco @pulsepemf @chopper_powersports_mp @montanaknifecompany @phenomgeneticsmerchandise #buckingbulls #bullriding #pbr #cowboy #extremesports