Introducing the PBR x Serratelli Cowboy Hat β an official partnership between one of the most recognized brands in western sports and a family-owned hat maker that has been crafting by hand since 1878. Handcrafted in the USA with the same care and precision that has defined nearly 150 years of Serratelli hat making, the hat launches in two Pure Wool styles in Black and Silver Belly, featuring a custom PBR buckle, PBR liner, and a signature sweatband carrying both names. Every hat ships in a special edition PBR hat box.β
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Available now at PBR World Finals in Fort Worth and online at PBRShop.com.β
![Walking in to Round 7 β£β£[Watch PBR World Finals Round 7 TONIGHT 8:45pm ET on @paramountplus]](https://sp1.picnob.com/p/pt_6727285334644241331728_0_a8a515a9e246cf6c616430fd2411d8f9.jpg?o=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&h=73d75e225878dda01bd0121554d6f330)
