Ciao, I’m Rossella.
Usually the loud one in the room and often wearing a hat.
I moved from Italy to Scotland 12 years ago. It was meant to be 6 months to learn English, and I never really left. When I arrived, I didn’t know anyone. I lived in a hostel for a while and figured things out as I went. I was an immigrant then, and I still am so please don’t call me an expat.
I have a degree in Intercultural Communication and studied languages, with a strong interest in anthropology, sociology, ethnography and linguistics - that’s where my curiosity for different cultures and community really started. But most of what I know comes from working in hospitality. I started on the floor (barely speaking English) learning quickly how much details shape how something feels.
Over time, I moved into brand marketing, PR and creative roles, working across hospitality and lifestyle between the UK and Italy - building identities, shaping activations and bringing ideas to life.
I co-founded Bleach Please, a salon and Prosecco bar in Edinburgh, where I led creative direction. It went on to win Best New Business at the Italian Awards and led to collaborations with Holyrood Palace during the largest-ever exhibition of Leonardo Da Vinci in Scotland.
I later worked for hospitality and lifestyle brands, including The Hoxton in Florence and Edinburgh, focusing on brand marketing and PR, pre-openings and launch strategies, partnerships and cultural programming.
Alongside this, I write about food and drink, culture and heritage for international publications, and founded The Pasta Magazine (a hobby project born from my love for pasta). Every now and then, I cut up vintage magazines and turn them into collage.
My experience is what shapes Petta Studios.
If you have something in mind - let’s chat.
Photography: @nathinze
Petta_Studios: a culture-led creative studio working across ideas, people and places. Creative direction, brand strategy, launches, partnerships, visibility and community.
@petta_studios bringing people, culture and good taste into the same room. A night at @vesselbarspilot with @pilotbeeruk to showcase their new menu - incredible food, great drinks and the right crowd.
#pr #prevents #newmenu #menulaunch #hospitality
creative freelance | PR | culture | community | food&drink | events | Edinburgh | Scotland
009. A fresh taste of Vessel
Full room. No empty glasses.
Menu preview… but make it fun. Ended up being one of those nights - busy, loud, everyone staying longer than planned. Food, beers, Melbaritas and good people.
Big thanks to the amazing team at @vesselbarspilot and @pilotbeeruk for having us. @marinellostudio behind the decks.
Photography @nathinze
008. CREATIVE COLLABORATION / RETAIL CURATION
In collaboration with @edinburghprintmakers , we commissioned local artist @maxmachen to create a series of bespoke illustrations, produced as prints for The Hoxton, Edinburgh.
A way to bring local talent into the space -
and let people leave with a piece of it.
Photography: Roseanne Tye
007. CULTURAL PARTNERSHIP
@theskinnymag lobby takeover at @thehoxtonhotel Edinburgh. Pizza, Negronis and the right people.
An editorial-led moment bringing together print, place and community.
Photography: @nathinze
004. CULTURAL PROGRAMMING / CREATIVE DIRECTION
An exhibition by @soo.burnell to mark the opening of @thehoxtonhotel , Edinburgh. ‘I am home’ is a love letter to the city told through the familiar corners locals recognise. Followed by an opening night with the artist, drinks and a full room.
Photography: @nathinze
