Businesses like @PerrysJoint in Pasadena suffered immense losses in the aftermath of the #EatonFire.
Today, with @AltadenaChamber President Judy Matthews, I met with owners Perry and Melanie to discuss how impacted businesses can be best supported through recovery.
#California #News #SoCal #SouthernCalifornia #Wildfires #PerrysJoint #EatonFire #LosAngeles #Altadena #Pasadena
I directed my first TV commercial!
It begins airing today in LA and I couldnât be more proud of it, because itâs an ad to promote the entire business community of Altadena.
Thank you to @msmeredithmm from @websterspharm for trusting me to take this on, for funding it, and to @altadenachamber .
Huge thank you to the local filmmakers who helped bring this life:
Directors of Photography: Neil Watson, Veronica Smith @filmdreamsinc
Music Composer: Michael Schmidt - Fuse Box @fuseboxsound
Graphics: Daniel Cox @danielcinla
Sound Mixer: Michael Edwards - Schmusic Productions
Colorist: Rachel Angaran - @fancyfilm@rachelangaran.post
VO: Dominique Franceschi @domfranceschi
And the AMAZING people of Altadena who brought your beautiful faces out to film this:
Talent: Jon Carmody
Brad Parr
Mark V. Jones
Courage
Gwynn Voong
Judy Matthews
Tharita Sadnongbua
Rhoda Coleman
Maureen Pinsonnault
William Haner
Grace Pajakowski
Dennis Robinson
Perry Bennett
Annemarie Pazmino
Margarita Cortez
Anton Anderson
Mark Goldschmidt
Mark Mariscal
Michele Zack
Veronica Jones
Larry Hammond
Emma Scott
Soleil Scott
Victoria Knapp
Jeremy Keller
Ashley Keller
Jude Keller
Jett Keller
Laura Mendoza
Nelly Head
Norman Jr.
Not seen:
Christie Lee
Darlene Greene
Melanie Bennett
Carter Brown
Mackenzie Young
William Galloway
Miles Melendrez
Adam Crawford
David Hendrickson
Yvonne Osee
Milissa Makona
David Romero
Carolyn Reddy
Julie Kirschner
Funding provided by: Websterâs Community Pharmacy
Altadena Chamber of Commerce
Featuring murals by: Noel McCarthy
Eric Junker @ericjunker
Generous thank you to:
Good Neighbor Bar @goodneighboraltadena
Unincorporated Coffee @unincorporatedcoffee
Miya Thai @miyaonlake
Fair Oaks Burger @fairoaksburger
Websterâs Community Pharmacy
Pampered Lady Florist
West Altadena Wine & Spirits
Perryâs Joint @perrysjoint
El Patron @elpatronaltadena
Christmas Tree Lane Association @ctl_altadena
Special thanks to Adelaide who will be featured in the extended version.
And biggest thank you to the residents of Altadena. We are strong and we will get through this.
#altadena #eatonfire #altadenastrong #altadenacalifornia #supportsmallbusiness #holidayshopping
Grateful beyond words for the incredible support from our community at Perryâs Joint High School Community Driven Scholarship 2025! Because of you, we will proudly award scholarships to six inspiring students pursuing their dreams at top universities. Your generosity turns every sandwich and every dollar into a powerful investment in education and the future of Altadena and Pasadena. Thank you for standing with us and making this dayâand their futuresâso bright! Together, weâre more than a neighborhood; weâre a family lifting each other up.
The last day to donate is today, for walk-in donations. The GoFundme will be live until tomorrow evening. #linknabio #CommunityDriven #PerrysJoint #Scholarship2025
Community⊠its time! This year we have 6 amazing students we will be supporting as they embark their next chapter, College!
Recipients: Bronx Williams, Heavyn Harmon, Jaelle Watkins, Kennedy Farr, Mariyah Ellis & Mykia Johnson
Perry, owner of âPerryâs Joint Sandwiches,â believes he must give back to the community heâs a part of. Therefore, one day out of the year, Perry conducts a full day of business where 100% of the proceeds earned will serve as a collegiate scholarship to several graduates from the San Gabriel Valley, located just a few miles from his shop (Perryâs Joint Sandwiches). This year, The Community Driven Scholarship will take place on Saturday, August 9, 2025, at Perryâs Joint on Lincoln Ave. in Pasadena, CA. But like last year, Perry is extending the scholarship to GoFundMe to give everyone a chance to donate from the comfort of their home.
#PJHSCDS25 #pasadena #perrysjoint
Community is important; it is the heartbeat of our neighborhoods. We find community in the early morning hours at an independently-owned coffee shop to the evenings spent dining with neighbors at a long-standing establishment.
One thing is for certain: our communities showed up for immediate action and support in January, following the wildfires. Over the last few months, our offices worked on legislation and casework to assist those impacted.
My District Staff, alongside the Offices of Assemblymember Jessica Caloza (AD52), Assemblymember John Harabedian (AD41) & LA County Supervisor Kathryn Barger, took a field trip to @perrysjoint to share a meal together. It is crucial to support local, family-owned businesses. We are stronger together!
#Moreof44 #Assembly #CAAssembly #California #Altadena #LosAngeles
This post isnât about the food at Perryâs Jointâthough if youâve had it, you already know it hits every time. đ„
Iâve been coming here for nearly 20 years. And through all the growthâmultiple locations now in the Pasadena areaâwhat stands out most is Perry himself.
Heâs committed to family community, relationships, mentorship, progress, growth, generational knowledge, entrepreneurship, and pouring into people.
Iâve pulled up to Perryâs with my team as a coach, with my family, with friends, and with anyone who just needed a good meal made with more than just two handsâmade with heart.
The food is always on point. But to me, itâs Perry that makes this place what it is.
My wife @callmechristyjoy and the kids had a wonderful time there yesterday and had another conversation with him yesterday that has the ability to make an impact!
Shout out to my man Perry! Keep shining! Always a pleasure! đȘđŸâđŸđ€
Through the Intuit QuickBooks and Mailchimp Small Business Hero Program, weâre excited to support @perrysjoint with a $20,000 grant, empowering them to continue making a meaningful impact in the community. For Perryâs, itâs about more than just great food; itâs about real connections, every sandwich is a chance to bring people together, inspire the next generation, and create a space where everyone feels at home, inspired by music.
#SmallBusinessHero #MoversAndShapers #QuickBooks #Mailchimp #Community
After the Eaton Fire, countless families at John Muir High School, both students and faculty, were left reeling. Perry Bennett, the owner of @perrysjoint , knew he had to do something. â
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Heâs been a quiet champion for these kids for years, offering them jobs, scholarships, and hope because he remembers what the struggle was like during his childhood.â
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Now, Perryâs dream to uplift the next generation isnât just alive, itâs expanding, with help from The Change Reaction, fueling his mission to give local youth a chance at something better.â
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#ChangeReaction #CommunitySupport #AltadenaStrong #â
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