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Pepe Gay de Liébana

@pepegay

Director of Photography EUROPE @xomgmt US @artistry.agency LATAM @auracollective_____________
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Weeks posts
Some campaigns talk about football. Others talk about how a country remembers football. This one is interesting because it doesn’t start from the match, it starts from memory. From two moments that are still alive in Mexico as something emotional, almost collective. And instead of ignoring them or treating them in an epic way, the creative team and Nico Pérez Vega find a very smart way to flip it: turning that wound into a kind of heist-style comedy. There is a plan, a group, an execution… and a sort of symbolic “revenge”, light and playful, that transforms the pain into something shared and enjoyable. That idea is already strong. But what makes it really interesting is that it doesn’t stay as a concept, it asks to be filmed in a specific way. As a cinematographer, it’s great when that happens.When the idea pushes you towards something narrative, not just illustration. When you can think about tone, point of view, how to build tension or distance, even inside a commercial format. Here there was space for that. To shoot it with intention of scene, not just shots. To follow that balance between reality and staging. And that’s also where Nico’s direction comes in: giving the trust and freedom to explore, to push it a bit more cinematic, more constructed, more intentional. It’s not that common to find a project where the idea, the direction and the way of shooting are so aligned.And when it happens, you feel it. And it’s a pleasure to shoot something like this. Thanks to the amazing crew for making it possible. Directed by @nicoperezveiga Produced by @primocontent MÉXICO AC Germán Betancourt Gaffer @vladmgom78 Steadicam @arturocasta72 MADRID AC @guillegvc Gaffer @fllanosu KG @carlitos_way_71 Steadicam @raulmanchadosteady Color @marcmorato_colorist
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1 month ago
Kerala has long been a place of arrival. Vasco da Gama reached this coast in 1498 while searching for spices, opening one of the first maritime routes between Europe and India. Since then, this part of the country has been shaped by trade, movement, and exchange. That history is still present today. This series was photographed across Kerala, moving through Kochi, Fort Kochi, Munnar, and the Kerala Backwaters. We photographed landscapes, tea plantations, factories, people working in the fields, merchants, and daily life as it unfolded. The intention was simple: to observe carefully and photograph with respect. To take a picture when it felt right, and to step away when it didn’t. Kerala feels different from many other parts of India. Its strong focus on education and public life, its openness to the outside world, and its long history of social organization are not things you necessarily see directly, but you feel them in the way people relate to the camera and to each other. One of the most striking aspects of the experience was how open and welcoming people were. Many accepted being photographed naturally, often with calm curiosity and generosity. There was no rush, no tension, just time and presence. This photographs are not about explaining a place or reducing it to images. It is about paying attention, moving slowly, and letting moments appear. Kerala is a beautiful, complex corner of the world, and one we would genuinely recommend to anyone interested in traveling with curiosity, respect, and care. Thank you @outliersguide for being so helpful!
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3 months ago
STARBUCKS — SUNSERA BLEND Directed by SHEILA JOHANSSON Produced by @canadacanadacom EP @victormatanoguera Producer @sararenteriac PM @isantss AD @silvia_littleholland Food stylist @pau_arregui CD @violetacomella Product Unit @sergi_iracheta Product gaffer @ferrangrau.gaffer AC @hectorjuol 2AC Ana Sánchez VTR @_roger_vila DIT @wiaggioe Gaffer @kevingos BB @jbioska Sparks Giancarlo Pia, Tanit Testaert, Xavi Vallet KG @alexmorego87 Grip @adri.arguelles.89 PD @andreabatllo Color @nickecantarelli
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3 months ago
@tchalamet for @chanelofficial With Olivier Polge, Bleu de Chanel L’Exclusif Directed by @pablodiprima Cinematography by @pepegay Creative Direction @bevansburg Produced by @northsix Producer @fleshheap Edited by Gabriel Viallet
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8 months ago
Shot this @cupra_official commercial with @turbo_directors , @blur__________ and with a wonderful crew that made it possible! 1st AC @cesar_villalbamoreno Gaffer @davidhappy Precision driver @marcroca2000 DIT Ignacio Millet Grade @marcmorato_colorist @car_shooting111 @servicevision_scorpio @gripsupport.tv @zeferinolights @metropolitanacolor
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11 months ago
S/N 2025.10.06.11 @cupra_official FORGET ABOUT REFUELLING DIRECTOR: @turbo_directors PRODUCED BY @blur__________ DOP: Pepe Gay @pepegay MANAGING DIRECTOR / PARTNER: @inessegura AGENCY: @rosasagency Creative Director: @_polmartinez Art Direction: @virginianico Creative: @aldo.coste Agency Producer: @j_jordisole EXEC. PRODUCER: Pablo Heras @herrpablo HEAD OF PRODUCTION: Francesca Gaidolf @gaidolfifrancesca HEAD OF PRODUCTION: Pablo Herraiz PRODUCER: Valentina Attalla @valentina.attalla AP: @martamurm PROD. MANAGER: Dani Molina GAFFER: @davidhappy VIP PRODUCTION SERVICE: @blaze__________prodstuff VIP MANAGER: Beto Canut @beto_canut PRECISION DRIVER: Max Álvarez @maxeti13 DRIVERS Cam: Marc Roca @marcroca2000 @eurogrip_rentals Storyboard artist: @storyguyboards EDIT: Eto @mellamoeto POST&VFX: @the_frank_barton_company COLOR: Marc Morató @marcmorato_colorist @metropolitanacolor MUSIC: @pampam_studio_ ART DIRECTOR: Dominique Aizpurua @chez_dominique 1ST AD: Lucas Cuevas @mr_stollery MUH ARTIST: Azucena Lavilla @makeup.tenita STYLIST: Paula López @paula_costumedepartment DRIVER: @marcros9
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11 months ago
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11 months ago
Hace tiempo que con Berni teníamos ganas de hacer algo juntos. Al final surgió la oportunidad de colaborar con 'Quédate'. Quisimos retratar ese lugar extraño entre la persona y personaje y nos salió esto. Lo pudimos hacer con un equipo entrañable. Gente que se volcó y nos echó un cable enorme. Gracias de corazón a todos los proveedores y al equipo humano detrás. A veces se olvida, pero sin ellos, proyectos así no se hacen. Gracias a Casa Costa por abrirnos las puertas y ser mucho más que el espacio del videoclip. Y nada, que si después de verlo os bajáis a Casa Costa a probar el flan de Berni, pues... ya con eso nos damos por satisfechos. @bernarda.__ “Quédate” Dirigido por Pepe Gay de Liébana Producido por Dani Molina Jefa de Producción @martamurm Dirección de arte @annabarnadas @martubau Montador @marc__soria Diseño de sonido @mushii.______ Ayudante de cámara @cesar_villalbamoreno Auxiliar de cámara @jero_fd DIT - Ignacio Millet Gaffer @davidhappy Eléctricos Nacho García & Xavi Carrión Key grip @nestord.fs Auxiliares de arte @paula158058 @manuegilmera Maquillaje & Peluquería @makeup.tenita Transportista - Eric Fernández Mentor del flan y receta original @soyjoan Management @miguelro_hb @liveindallas Proveedores @sipublicidad_ @servicevision_scorpio @gripsupport.tv @zeferinolights Reparto Sergio González Andreu García Abdul Khaleq @cedriccampbellcarter Agradecimientos @casacostabarceloneta @david_giro Héctor Giró @blur__________ @tarrambo Julia Llasana, Luis Jimenez, @carlosfontclos Xavi Gordi @keygripbarcelona @david.arres @nsarrio @pimaxito @inessegura @marioblur @grrddh @sirpau @mercedesorfilacorominas @hannahgui Ariadna Molina @xomgmt
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1 year ago
Latest one for @adidas shot a couple months ago! Director @waaaw.tv @jackantoinecharlot @sidneyvanwichelen Production bubblesfilms Service production @naftafilms @elijahthehun 1AD gundarsjakobsons DIT joedunnigan VTR andreykulpin Grip maksimpodolski olivernoor Stylist frankpeterwilde Hair reza.hair Makeup tricialehanne
Post-production and VFX @orage_studio Post-producers @LolaBellini Superviseur VFX : @FlavioFernandes VFX Artists LéoMétayer, LauraFrançois, JulieHervieu, JeremyMichel, TomJohan-Rohm, ManonFrançois, Pierre André Fontaine Editor @vincentfleischmann Colorist @arthurpaux Additionnal Grading @RomainLivenais Sound designer + mix @jrjwilkinson Agency @scholzandfriends soniapflesser Creative director @lapp.land Creatives @camillemkoehler @alperol_spritz Adidas @adidas lisapiwernetz dominikamagotsch nicoleochmann Deichmann @deichmann andreasconze nawrathmarcel With the participation of Sarah Connor
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1 year ago
@verizon campaign directed by @bicepsdirector and produced by @furlinedproductions Agency @ogilvy Creative @yallsfriend Furlined EP @dianemcarter Furlined Producer @_choppywaters_ Serviced by @blur__________ Blur EP @inessegura Line producer @marc.sitges AC @guillegvc Gaffer @pedrosanchez3020 Grip Alex Capitán DIT Ibon Esparza Grade @josephbicknell @company_3
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1 year ago
Glimpse of Japan
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1 year ago
@arca1000000 ft. @tokischa.sol ‘CHAMA’ Directed by: @stillz Produced by: @canadacanadacom @weownthecity Executive Producer: @victormatanoguera Producer: @christy.am Cinematographer: @pepegay 1st AD: álvaro riesgo Production Manager: @annasalgado21 Production Manager: @marti.mendez.g Arca Hair & Make-up: @rubenmarmol Tokischa Hair & Make-up: @8ah_y_ Set Photographer: @42rqfa Post Production Coordinators: @__javibotella @marinsmcam Editor: @middlenameherrick @cartel.tv Post Production: @alv_alv @marta.mkv Graphic Design: @aliciavogelvogel 2nd AD: @paulatrejoespada Production Assistants: @xj.ale.xj & Mía Mata PA runners: Marc Casademont, Camila Faraci, Bruno Asensio & Silvia Esser Unit Manager: Juliana Hernández Location Manager: Eduard Giménez 1st Camera Assistant: Josep María Espinoza 2nd Camera Assistant: Roger de Pastors Data Wrangler: Lluc Carles Steadicam Operator: @aos.camera Steadicam Assistant: Manu Rodríguez Camera Truck: Marc Barbero Key Grip: Gil Sala Grip: Erik Guinez Grip Trainees: Angela Flo Llinas & Xavi Pardos Motion Control: Angelo Freda Motion Control: Luis Giordana Gaffer: Jaume Muntada Sparks: Anderson Ramírez, Pau Carne & Manu Fernández Genny Operator: Josep Maria Enelmo Light Truck: Jesús Álvarez Art Assistant: Marga Llanos HMU Assistant: Vera Pino Prosthesis Director: Cristina Iglesias Prothesis Assistants: Estel Ramírez, Sandra Montero & Eugeni Iglesias Motorhome: Rafael González Arca Assistants: Kike Alba & Unai Lafuente Suppliers Zeferino, Grip Support, Napalm Rental, Clon Factory, Modasa, WRS, Ricard Hidalgo, SIP & Quadis Rent a Car Special Thanks Àxel Serrat, Pau Carreté, Yolanda Gata, Diana C. Milesi, Sílvia Fernández, Magdalena Hart, Àlex Fillat, Alexandra Jordana, Nerea Nongrados, Cartel & Abby Siegel
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1 year ago