At some point at Blaze we identified the need to investigate and define our aesthetic language in relation to floral elements and their installation. A question came to our minds: ‘Què passa amb les flors?’ which means ‘Whats up with the flowers?’ in Catalan. We knew we had work to do. Researching, installing, documenting, etc.
This process is approached not as decoration, but as a form of spatial and material research, where composition, temporality, and structure are carefully considered. Flowers are understood as living matter — evolving, perishable, and inherently expressive — requiring a precise and conscious approach to their use within ephemeral environments.
Looking back on one of the most beautiful projects we’ve worked on — where we handled the ‘VIP Service and Hospitality’ for Adidas x Wales Bonner, filmed in Barcelona and directed by Oliver Hadlee Pearch. 2025.
Produced by @holmesproduction and @247plus__
Charriot represents a kitchen in motion, designed to adapt. It is rooted in a practical tradition where cooking meant understanding the product, making the most of every ingredient, and taking smart decisions with what was available. It is functional, honest cooking, free of unnecessary artifice.
A kitchen that moves forward with intention, respects resources, and finds value in well-considered simplicity. An identity that keeps moving, without excess and without waste.
