Vanderbilt Passage is an immersive audio-visual corridor.
Parallel led the creative audio direction and technical sound design, bridging the gap between software design and musical composition.
Six distinct scenes, each with a variety of behaviors, trigger sounds across a spatial array of beam-forming speakers.
The result is a soundtrack that brings the visuals to life—sounds you can move through as you walk the space.
Installation + Visuals + Programming: downstream
Music Composition & Sound Design: @clintsnow
Audio Creative Direction + Technical Sound Design: @parallelstudio_
Sound on 🔉🔉🔈
UNI is a futuristic sculpture at United Therapeutics, in collaboration with @dotdotdash .
We created a custom musical instrument for UNI to play—training it to generate melodies, choose keys, and shape sound in real time.
Using a camera and microphone, UNI senses its surroundings and makes musical decisions based on what it perceives.
The result is a continuously evolving performance.
Sculpture @lovedotdotdash
Graphics @bzorsystems
Sound @parallelstudio_
Perception vs. Reality: Is there actually a difference? Step into Unknown Atmospheres and decide for yourself. Stay curious—sometimes you have to get lost in the light to find what matters.
📢 Sound Design @sethnehil
💡Light Programming @parallelstudio_
🎥 Video @sung.photo
Parallel created the sound design for Nike’s Chicago Marathon Pop-Up, a retail experience that transported runners into the sensation of weightlessness for the launch of the Vomero Premium.
From warped energy and floating textures to sci-fi tones that evoked suspension and lift, Parallel designed an audio environment that connected with the visuals and immersed visitors in the space - culminating in a visceral, zero-gravity shoe trial 🚀🎧
Credits:
NIKE
North America Retail Senior Creative Director: Jenny Tondera
North America Retail Design Director: Allison Kong
North America Retail Lead Designer: Isaac Morris
North America Retail Designer: Alex Sorell
North America Retail Producer: Almamia Devine
North America Brand Narrative: Kris Cantrell, Brianna Rodarte
North America Brand Marketing: Nicki Somach, Chris Madaffari, Emily Luzzo, Meredith Lococo
North America Retail Brand Marketing: Drew Pelliccia, Jamie Tolentino, Robin Kok
Global Brand Creative: Tricia Chamberlain, Miles Johnson, Juju Kennedy, Justin Block, Vinny Lowe, Yenny Zhang
Retail Build & Install Partner: satis&fy
Retail Digital Content Design Partner: Uncanny Valley
Retail Graphic Design Partner: Dogcatcher Creative
Retail Sound Design Partner: Parallel Studio
Retail Environment Photography: Dorothy Hong
Retail Programming & Event Activation: OBE
#Nike
#ChicagoMarathon
#SoundDesign
#ExperientialDesign
#ImmersiveExperience
RetailExperience
We created the sound design for AT&T Slam Dunk, a mixed reality experience at NBA Crossover 2025 that let fans take flight in virtual environments and walk away with their own highlight reel.
From the roar of the crowd to countdowns and impact moments, we crafted reactive audio that made each dunk feel larger than life—then carried that same energy into the personalized reels.
Mixed Reality design by @hovercraftstudio Sound by Parallel. 🏀🔊
#SoundDesign #ImmersiveAudio #ExperientialDesign #ParallelSound #ATTSlamDunk #NBACrossover #NBAAllStar
Newest project - Environmental Sound Design for “Pathways of Pursuit”, a one night immersive event in support of nonprofit cancer research. We created a unique soundscape for each hallway that culminated in a sense of arrival at the center of the experience. Always a pleasure working with @hellowinslowstudio
Client/Video: @hellowinslowstudio
New project up in Portland! We created custom light software and programmed 7000 hanging LEDs for an immerse experience at @letshopscoth . Our light animations synchronize with a multi-channel audio soundtrack by @sethnehil . Come check it out!
#immersive #lightart #lightandsound #experiential
Back in February we worked on custom sound design and a spatial audio mix for Yahoo!’s experiential booth at the NBA All-Star Weekend. Tying in with the incredible visual and physical design created by @hovercraftstudio , visitors were surrounded by layers of immersive audio. The history of street basketball was brought to life in chapters using the sounds and images of four iconic outdoor courts. Combining music, narration, athlete interviews, and environmental audio, we wove the sounds together so that each court sonically evoked a specific decade and region. More info at link in bio…
#sound #environmental #surroundsound #soundscape #immersive
New soundscape for Google retail!
🔈🔈🔈
Working with @setcreative and Google’s design team, we created a retail soundscape for the Pixel Buds Pro experience at Google’s Chelsea Store. The soundscape mixes the sound of NYC’s iconic subways with a droning musical backdrop. Customers are invited to place the Pixel Buds Pro in their ears and directly experience the Active Noise Cancellation as the sounds of the subway disappear. More info at link in bio…
#sound #environmental #retailsound #soundscape #immersive #retaildesign #retai
Snowflakes drawn by sound! ❄ 🔊 ❆ 🔊 ❄
This year for the holidays we wanted to create something nerdy and special. We call them soundflakes. Each one is a distinct micro sound composition that literally draws the shape of a snowflake. See the audio waveform in there?! The sound drives generative software making each one unique. We had a blast making these and gifting them as NFTs to thank our clients and collaborators this year.
Happy Holidays All!
#sound #snowflake #audionft #nft
New environmental sound design for Nike flagships!
🔊 🔊 🔊
Excited to have worked on this one with the incredible Nike Global Brand Experience team. Store visitors can step inside an immersive weather simulation experience while trialing FitADV products. Our spatial audio designs combine the sounds of weather and dark tonalities to bring the product story to life.
#sound #sounddesign #immersiveaudio #weathersound
Excited to announce the newly reimagined Brilliant! called JACKPOT is now LIVE at @theneonmuseumlasvegas@craigwinslow created this amazing projection-mapping spectacle that breathes new life into vintage Vegas signs. For this latest iteration we spatially mixed audio through an array of speakers to match Craig’s 360 degree projected animations. The result is incredible - truly a touching, nostalgic, and immersive portrait of Vegas.
Check it out in person! Tickets are on sale at neonmuseum.org/visit/brilliant
#brilliantjackpot #immersiveaudio #sound
