@setcreative Instagram profile, stories

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That’s a wrap! 🍿🎬 Last week, under the watchful eye of Squid Game’s Pink Guards, our UK team helped bring the anticipation and excitement of @netflixuk to London, taking over @picturehousecentral for an evening of experiences and a look at what’s #NextOnNetflix for 2025 👀. A huge thank you to our wonderful clients, partners and team for making it such an unforgettable evening. Stay tuned for more! #experientialmarketing #liveevents #brandexperience #SetCreative 📸 @chris.morgan.photography @wpp

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1 year ago

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We were recently challenged to bring the best of @youtube to life for the largest possible audience of advertisers and creators. Taking over the immersive new @Outernetglobal in London, we delivered YouTube Festival 2023 - an unforgettable evening of hip-hop, discussion, and performances celebrating YouTube's continually groundbreaking impact on shaping contemporary culture. Under the roof of Europe’s largest digital exhibition space, the event put creators at the heart of the experience, with keynotes from the likes of Amelia Dimoldenberg and rising star Chewkz, to live performances from hip-hop legend Grandmaster Flash, DJ Semtex, and even a surprise Sugababes appearance. Learn more at the link in bio 🎵 #SetCreative #ExperientialMarketing #BrandExperience @wpp

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2 years ago

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We recently brought the buzz of @MrBeast to NYC for @Shopify ! 💎🛍️ Driving excitement, engagement, and co-creation amongst MrBeast’s loyal fanbase, we designed and delivered the Shopify x MrBeast Heist, a high-octane pop-up scavenger hunt, and the ultimate heist experience. The YouTube sensation’s debut in-person activation, the heist experience fully immersed fans in the world of MrBeast, building hype around his @Feastables brand, and driving awareness of the wider MrBeast x Shopify partnership. 🍫 Link in bio for the full case study #SetCreative #Experiential #Creativity #BrandActivation #BrandExperience #MrBeast #Feastables #Shopify @wpp

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2 years ago

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You’re Not Ready For What’s Next. We recently helped bring #NextOnNetflix to life, immersing press and advertisers in an exclusive first look at @netflixuk ’s latest titles. Transforming @picturehousecentral into an immersive networking space and walkthrough experience wrapped around two unique, hour-long stage shows, the event featured five interactive activations complete with original props from the shows themselves: 🤖 Black Mirror’s USS Callister spaceship and captain’s chair 🚲🍦 Stranger Things’ Scoops Ahoy ice cream stand 🖤🕷️ A Wednesday Addams-inspired gothic pick & mix wall 🎻 A live cello performance, featuring a spooky visit from the original Thing hand 📚 The Netflix Book Club Café, where guests indulged in afternoon tea while exploring upcoming binge-worthy book adaptations Link in bio to learn more 👀 📸 @chris.morgan.photography

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1 year ago

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The Greatest Ideas Start With a Piece of Paper 📝 Late last year, we brought @bentleymotors ’ presence to life at the @dezeen Awards, celebrating the spark of inspiration by transforming the simple piece of paper into a sustainable and immersive installation - an ode to the tactility and exquisite craftsmanship at the heart of Bentley’s own design process. ✍️ Meticulously crafted from hundreds of geometric paper strips, guests were transported from the entrance of Hackney Church to the main awards show through a beautifully lit arched walkway. 📐 The immersive activation harmonised with the venue’s architectural linework and geometry, with branded plinths on either side of the portal elegantly framing Dezeen’s Award trophies, including the Bentley Lighthouse Award. 🏆 Congratulations to all the shortlisted and winning studios, designers, and architects! 👏 #SetCreative #Experiential #brandexperience #brandactivation #DezeenAwards @wpp

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1 year ago

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Happy Blooming Holidays from Set Creative! 🎄 2024 marks 18 years of doing what we love most - creating experiences that build connections and drive impact for our clients. 💐 This holiday season, we’ve teamed up with @the_flowerbank , one of our UK charity partners who reuse and repurpose the flowers from the experiences we deliver into something meaningful. Together, we’ve created a step-by-step festive wreath-making tutorial to spread some seasonal joy! Hear more from the Flower Bank’s founder, Ursula Stone below, then hit the link in bio to bring some bloom to your holidays with your own DIY festive wreath!

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1 year ago

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We recently helped bring the hype of @brooksrunning to NYC! 🏃‍♂️ 🏃‍♀️ 🌆 To get New Yorkers revved up for the 2024 NYC Marathon, we teamed up with Brooks to create Hyperion House — an epic takeover of Lafayette and Broome in SoHo for a weekend packed with community and marathon hype. 👟 With marathoners and supporters lining up around the block, the immersive pop-up hosted a variety of marathon-themed events over 4 days, including shakeout runs, live podcast recordings, fan cheer zones, free medal engraving, portraits, and more! Huge congratulations to all the marathoners — we’re already excited for 2025! 🎉 #letsrunthere #nycmarathon #experientialmarketing #retailactivation @wpp

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1 year ago

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And that’s a wrap! 🎬 Two days, five shows, three immersive zones, hundreds of happy guests - one incredible YouTube Festival! Earlier this month, we had the pleasure of delivering the highly anticipated YouTube Festival 2024 at London’s @180.studios . Across two days, we helped YouTube transform the space into immersive festival zones centred around music and sport, complete with a captivating stage, networking areas, and more. 🎶 🏃 With creators at the heart of the event, guests traversed the world of YouTube through five unique sessions featuring keynotes from speakers including Sidemen, topped off with a VIP set by Mark Ronson. 🕺 A massive thank you to our amazing clients, dedicated team, and fantastic partners for making it such a memorable experience. 🙌 @wpp #experiential #creativity #brandexperience #experientialmarketing #liveevents

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1 year ago

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Earlier this year, we teamed up with our @wpp sister agency, @vml_global , to amplify @mazdausa ’s presence as the official automotive sponsor of @tribeca 🎞️ 🚗 As part of Mazda’s ‘Move And Be Moved’ campaign, we brought Tribeca’s inaugural Moving the Spotlight screening event to life. Seven underrepresented filmmakers without formal studio backing were given the unique opportunity to showcase their films in the Festival’s 2024 program. We also curated Mazda’s VIP chauffeured vehicle service which, along with the screening event, sparked a wave of content across Mazda’s and Tribeca’s channels, reaching over 8M people throughout the festival. Link in bio to learn more! 👀 #experientialmarketing #sponsorshipactivation #brandexperience

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1 year ago

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We had a blast in San Francisco back in June, partnering with @figma to bring Config Commons to life! 🎨 Taking over Yerba Buena Gardens, we worked together to bring exclusive programming, activations, and other fun experiences to the first official Config conference kickoff. 🎶 ☀️ #setcreative #brandexperience #brandactivation #experientialmarketing #creativity #config2024 @wpp

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1 year ago

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🤔 How do you effectively activate a B2B brand for a mass market B2C audience at one of the UK’s largest sporting events? For the 3rd consecutive year, @tcsglobal challenged us to help grow their brand by bringing their ‘Imagine The Difference’ campaign to life at the 2024 TCS London Marathon. 🏃‍♀️ Split across 2 distinct activation areas, we delivered an exhibition with a focus on TCS’s pioneering Digital Twin technology, and created ‘The TCS Clubhouse’, a premium finish-line hospitality destination that connected runners with their supporters and VIP guests. 🏅 Both areas of the activation effectively elevated the marathon experience for thousands of runners and attendees, driving engagement and wider awareness of the TCS brand and their story. 🏃‍♂️Link in bio to learn more. @tcsukeurope @wpp #LondonMarathon #Sponsorshipactivation #Brandactivation #Brandexperience #ExperientialMarketing #Creativity #Experiential #b2bmarketing #sportsponsorship

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1 year ago

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Ready, Set, Go 💨 Part of what makes experiential unique compared with other channels is the craft of translating our creativity into tangible, real-world experiences that bring people together. Having an idea is one thing, but bringing that idea to life in the physical world? Well, that’s another ballgame. From the original 3D sketch to the end result, "Ready, Set, Go" dives into the Set Creative archive and compares the ‘render to reality’ of projects we’ve had the privilege of delivering in recent years; showcasing the knowledge, skill and work from our designers, producers, suppliers and of course, clients. 👉 👀 Swipe to see more from @cocacola 's immersive Coke Studio activation. Across four US music festivals, the Coke Studio connected with 35,000 Gen Z festival-goers, inviting them to create their own music through larger-than-life instruments, and the simple act of play. 🎵 💃 Learn more at the link in bio @WPP #Creativity #ExperientialMarketing #LiveEvents #BrandActivation

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2 years ago