One moment, now eternal ✨
As the Sub‑2 marathon moment raced around the world, @wppmedia stood alongside adidas to celebrate history in the making.
In London, @adidas athlete Sabastian Sawe broke the 2‑hour barrier and set a new world record of 1:59:30. And in Shanghai, the moment came alive on a giant outdoor LED screen, inviting the city to witness what human possibility looks like when limits are redefined.
@levis recently partnered with @akqa to support the launch of its latest brand campaign.
Behind Every Original inverted the traditional broadcast model, turning a Super Bowl spot into the spark for a social-first ecosystem of authentic stories.
The result was a new blueprint for the brand, achieving 99% positive sentiment and placing Levi's at the centre of modern culture.
What happens when a truckload of chocolate goes missing?
Just before Easter, @KitKat faced unexpected news. Instead of keeping it quiet, the team flipped the script. Enter the Stolen KitKat Tracker. A global hunt that invited people everywhere to play detective and help track down the missing cargo.
With @VML_global leading the creative idea and @Burson.global shaping the PR response, a moment of crisis turned into earned attention.
You may have seen the headlines, the memes and the comments. Here’s what actually happened ☝️
你好 Shanghai ✨
Our Shanghai Campus has been reimagined with a fresh new look – a vibrant shared space designed for creativity, connection and collaboration.
With upgraded meeting areas and new amenities – including a restaurant, bar and tech hub – it’s a place to connect and feel inspired.
#WPPCampus #WPP #Shanghai #CreativeSpaces #Design #OfficeGoals
AI is rewriting the consumer journey.
77% of AI users now move from discovery to purchase faster.*
Visibility is no longer guaranteed – AI interprets signals, validates claims and recommends before people even search.
The brands that win aren’t just seen.
They’re understood. Trusted. Chosen.
We outline eight structural shifts every brand must make – from content creation to commerce integration – to succeed in this AI‑driven landscape.
📖 Welcome to the intention economy – the 8 Cs to win the AI consumer journey → via 🔗 in bio.
*Google/Ipsos Global Consumer Journeys, Dec 2025
Take your global campaign local without the delays.
WPP Open Pro translates your copy, compares versions and pushes changes across every asset - so your global campaign lands locally, fast.
🔗 Book your demo via link in bio
March Madness just got a serious upgrade.
@wendys and @VML_global are bringing together the ultimate pairing, Fries and a Frosty, as an official menu item. A celebration of every kind of dunk, from the court to the cup 🍟🍦
The Dulux Dog returns. This time with magic 🎨
@duluxuk ’s new campaign from @OgilvyUK and @wppmedia brings the beloved mascot back to celebrate modern milestones with colour and joy.
A spark of creativity is all you need ✨
WPP Open Pro puts AI, assets and brand controls in one workspace, so you can switch colours, add images and create templates in seconds.
🔗 Book your demo today via link in bio
@MLS is back ⚽️🔥
@Ogilvy kicks off the new season with a fan‑fired launch film starring Magic Johnson, Son Heung‑min and MLS talent as a training session turns into pure joy.
The energy. The moments. The stories that make fans fall in love with the game all over again.
Leaders from across WPP, @Ogilvy , @WPPMedia , @Burson.global and @VML_global share why International Women’s Day matters – and the actions needed to keep progress moving.
Find out more via 🔗 in bio
