Introducing AirImagination — an AI-powered design platform that gives you access to over 40 years of brand DNA, inspiration and innovation to remix and imagine the future of Nike Air.
From concept to execution, we partnered with Nike across Brand, Marketing, Product, Design, AI, Innovation, Digital, and Technology teams to bring AirImagination to life — both as a digital platform and IRL experience.
Start Imagining.
airimagination.nike.com
The new Wajer 55 has arrived.
As part of a full brand ecosystem design, we partnered with @wajer_yachts to launch their latest yacht in style, leading with a CGI-powered campaign that brought the vessel to life before it ever touched the water.
The hero film, crafted with @first_things_studio , tells a story of arrival, unveiling the yacht’s refined silhouette through a sensorial journey from dawn to dusk.
A connected campaign extended the launch across digital touch points, including a pre-launch site and social pack.
Full case at dotdotdash.io
Design Principles for Serendipity Engines
This is how we imagine AI and e-commerce beyond hyper-optimized homogeneity and conventional chatbots, toward a more distinct, future paradigm.
Explore more at dotdotdash.io/labs/chromaverse
What is a Serendipity Engine?
At dotdotdash, we believe AI should fuel the feeling of the search, not erase it.
Serendipity Engines are systems that foster unexpected, valuable, chance connections and discoveries by encouraging curious exploration over just goal-driven searches and deterministic outcomes.
Explore more at dotdotdash.io/labs/chromaverse
Introducing Chromaverse – an AI concierge prototype that helps people shop by color.
Scanning catalogs by a shopper’s color preferences, and surfacing relevant products and information through a fluid interface, Chromaverse adapts to the context of a shopper’s needs.
It’s an experiment in AI-driven commerce that isn’t focused on convenience and ease, but rather ignites the feeling of serendipity and surprise that people love to get from a successful shopping experience.
Explore more at dotdotdash.io/labs/chromaverse
Introducing Radio Optimism: the world’s first 24/7 dedication station, broadcasting personalized, AI-generated songs to bring people together through music.
Made for LG in collaboration with @tbwachiatny
radiooptimism.lg.com
KHAITE S/S 2024 NYFW
We collaborated with @vincentdebelleval to bring his lighting vision to life by leading the development of software to track and light models moving down the runway in real-time.
THE ORCHARD MERGES LIVE AND VIRTUAL THEATER IN A HYBRID CLASSIC
“The powerful resonance between the classic and the contemporary is down not only to the timeless core of its story, but also to the aggressive futurism and undeniable presence of the physical technology — almost a character unto itself — and its interweaving of real, virtual, projected, and imagined spaces into a singular whole. This arrangement offers different kinds of presence, each with their own attributes. Neither version — in person or online — contains the entirety of the experience. It’s not surprising to hear that many in New York chose to attend in person and also later revisit online.” - @laweekly
Photos by
Pavel Antonov
Maria Baranova
Alluding to charts and maps of places yet to be explored, this ever-evolving interactive experience was created to inspire a sense of wonder and limitless horizons in connection with the introduction of the HTC Vive Tracker at CES.
Participants utilized a physical controller to navigate down a never-ending, generative portal that was projected on a dome canvas overhead.
Honored to have worked with @jaydagmusic on Two Paths - a digital experience exploring regenerative agriculture and selective burning for @undercurrent.world - an event that immerses visitors in over 11 original audiovisual art installations, created by influential musicians to inspire positive impact around the Climate Crisis.
Check it out online now (undercurrent.world) or IRL in Brooklyn, NY, soon!
