🎉 OBE celebrates 30 YEARS BOLD! 🎉
What started as a scrappy West Coast crew in 1995 is now a global agency trusted by some of the world’s most iconic brands.
From extreme sports and live music to global C-suite summits, iconic festivals, and the largest running series in the world—we’ve spent three decades designing experiences that connect, convert, and leave a lasting mark.
30 YEARS BOLD isn’t just a celebration.
It’s a statement.
A tribute to the hustle, the heart, and the big, brave ideas that got us here—and the fearless future we’re building next.
To our people, partners, and clients: thank you for making the last 30 years unforgettable.
We’re not slowing down.
We’re just getting started.
#OBE #30YearsBold #ExperientialMarketing #BrandExperience #CreativeAgency #30thAnniversary #MarketingInnovation #Since1995 @adage@eventmarketer@bizbash@eventex.co
From race prep and packet pick-up to a 13.1 mile journey to the finish line, OBE helped bring @NikeRunning After Dark Los Angeles to life alongside @NikeLA and agency partners — delivering an unforgettable course experience to nearly 15,000 runners.
#NikePartner #NikeAgency #NikeAfterDark #ProudlyRunningLAte #OBEWork #WeRunLA
We’re thrilled to share our latest agency reel—a showcase of the unforgettable experiences we've crafted for brands across the globe. At OBE, we believe that genuine connections are the key to lasting impact.
From Los Angeles to London and everywhere in between, our mission is to deliver excellence that not only leaves an impression but also impresses millions.
We’re ready to create your next unforgettable moment. Drop us a line at [email protected] to start brainstorming together.
#OBE #OBEWork #globalagency #experientialagency #experientialmarketing #brandstorytelling #brandmarketing
At Coachella, we designed the Starbucks Coffeehouse to move with the day, where drinks, music, and space shift together.
A “Greatest Hits” wall of drink-inspired records extended the story across the space, creating moments guests could step into, capture, and come back to. A venue-inspired marquee anchored the programming and beverage counter, where dynamic visuals, sampling lineup, and beverage stories animated on large screens.
Interactive LED screens transformed guests’ reflections into color-driven visuals inspired by featured beverages.
Big moments demand more than visibility. They require relevance.
Meta House became a cultural home base on the weekend of the Big Game, inviting creators and partners to engage hands-free with Oakley Meta and RayBan Meta in the heart of the action.
OBE brought to life an environment where the @meta brand didn’t just show up—it belonged.
Partners:
Design: @somethingspecialstudios
Photos: @wedgecreative
PR: @blendedstrategygroup
#MetaPartner #OakleyMetaPartner #MetaHouse #BrandExperience #CulturalDesign #BigGame #OBEWork #OBE @meta
Inside Meta House, an invite-only Threads Happy Hour brought creators, talent, and athletes together to share perspectives in real time. Not a party for the sake of a party. A curated space where conversation added context to the moment, and Threads became the platform for those perspectives to come together.
Cocktails, hands-free product moments, and a DJ set by “Summer House” star Kyle Cooke created an environment designed to spark dialogue, commentary, and POV as the weekend unfolded.
Partners:
Design: @somethingspecialstudios
Photos: @wedgecreative
PR: @blendedstrategygroup
#MetaPartner #OakleyMetaPartner #MetaHouse #OakleyMeta #CreatorCulture #CulturalMoments #BigGame #OBEWork #OBE @meta
“Hey @meta , take a video of this HIIT class.”
During football’s biggest weekend, we created space for creators to move, connect, and capture the moment alongside Pro athletes. From a high-energy HIIT class to a community-led 5K meetup, Oakley Meta powered hands-free capture across moments rooted in real movement and shared experience.
Real energy. Real community. Product showing up inside the culture, not around it.
Photos: @sprintstep
#MetaPartner #OakleyMetaPartner #OakleyMeta #CreatorCulture #CreatorCommunity #InMotion #BigGame #OBEWork #OBE @meta
At Coachella, Starbucks turned the coffeehouse into a high-energy moment with complimentary drinks, music all day, and the return of the Unicorn Frappuccino® Blended Beverage. 🦄✨
More of this in 2026 please.
5,000 women lit up London for an After Dark Tour like no other.
We designed an energized course to keep her motivated, supported, and unstoppable.
#NikeAfterDark #NikeAfterDarkTour #NikeLondon #NikePartner #NikeAgency #OBEWork #OBELondon #NikeRunning
From Sydney to London, the Nike After Dark Tour championed women runners worldwide with 10Ks and half marathons in seven major cities last year.
For the last stop in London, Nike tapped long-time partner OBE to bring their vision to life.
#NikeAfterDark #NikeAfterDarkTour #NikeLondon #NikePartner #NikeAgency #OBEWork #OBELondon #NikeRunning
This wasn’t a run.
It was a race.
Designed for women.
After Dark Tour London.
Done. But far from finished.
#NikeAfterDark #NikeAfterDarkTour #NikeLondon #NikePartner #NikeAgency #OBEWork #OBELondon #NikeRunning
