Built with the professionals who shape the events industry. Designed to lead it forward.
We’re all in on disruptive thinking, leading experiential excellence, and the innovative individuals keeping the future of events anything but predictable. #BizBash
The future of events belongs to those bold enough to create it ❤️🔥
By leaning into trailblazing ideas and experiential leadership, we’re setting the standard for what’s next in events. #BizBash
Everyone talks about what’s next… we show it.
This is what happens when big ideas meet a community that refuses to stand still. We wouldn’t be here without you, and we think we’re just getting started 😎 #BizBash
Your future skin called... it wants coverage ☎️🩷
@OLAY ’s “Skinsurance Office” transformed a Manhattan venue into the chicest corporate office we’ve ever seen, where filing cabinets housed skincare, “Skinsurance Agents” delivered personalized consultations, and guests literally filed claims for full-size products. The immersive pop-up blended beauty marketing with clever office-world storytelling to position the Super Collection as the ultimate long-term investment.
Bold concept. Unexpected branding. Peak pink perfection.
Tap the 🔗 in bio to see how OLAY turned insurance jargon into an unforgettable brand experience.
#ImmersiveExperience #BrandMarketing #BrandExperience #EventProduction #NYCEvents
Panels, pours, and powerhouse conversations ✨🥂
We teamed up with @convene at 555 Broadway for an evening of bold conversation, meaningful connections, and fresh ideas shaping the future of events.
From our panel discussion, The Festivalization of B2B: When Conferences Become Cultural Experiences, to cocktails and networking inside SoHo’s iconic Scholastic Building, the night brought together an incredible community of event professionals and marketers.
📣 A special shoutout to @crowdcommseventtech for powering the event’s seamless badge registration experience. A big thank you to everyone who joined us and to Convene for hosting an unforgettable evening!
#TheExperientialExchange
F1 Miami’s off-track experiences were just as fast-paced as the race...
From the Paddock Club to a brand-new yacht experience, the 2026 @cryptocomofficial F1 Miami Grand Prix delivered peak luxury, nonstop activations, and full-throttle fan energy across the entire city 🌴
BizBash went trackside to explore 50+ clubs, lounges, pop-ups, and branded experiences, including the debut of the MSC Cruises Yacht Club, immersive fan zones, celebrity-packed hospitality spaces, and Miami Beach’s first-ever free Official Fan Fest. With 275,000+ attendees and a campus packed with experiential moments, this milestone fifth race proved @f1mia is as much about the spectacle off the track as the action on it 🏎️ 🏁
👉 Tap the link in bio to see the standout activations, hospitality highlights, and experiential moments everyone’s talking about.
#F1Miami#Formula1#ExperientialMarketing#BizBash#MiamiGrandPrix EventProfs
Tom Holland’s @berobrewing is going all in on live events and the strategy is working🍻✨
At its second annual BERO Padel Classic in Los Angeles, the nonalcoholic beer brand mixed sports, celebrity energy, and upscale hospitality to create a brand experience people actually want to be part of. Guests also got a first look at BERO’s upcoming premium glass bottle, signaling the brand’s move deeper into dining and hospitality culture. The vibe was less product launch, more lifestyle takeover. 🗣️ “Live events allow people to experience the brand in a way that’s much more emotionally resonant and immersive than traditional marketing alone,” said Jackie Widmann, BERO’s SVP of marketing and commercial.
Because of brands aren’t just building audiences anymore, they’re building communities. Read it all at the link in bio.
#ExperientialMarketing #SportingEvents #Hospitality #BrandExperience
What if the most impactful events of the future aren’t spread across a city… but seamlessly connected under one roof? ✨
Dallas is redefining what modern meetings can look like: where sessions, stays, networking, dining, and entertainment all come together in one elevated experience.
In partnership with @visit_dallas , we explored why self-contained event ecosystems are gaining traction... and why Dallas is uniquely positioned to lead the way.
Inside the downloadable white paper:
🏨 35,000+ hotel rooms across the city
🚶 Walkable districts filled with culture, nightlife, and dining
🤝 Flexible venues built for large-scale experiences with unmistakable Dallas energy
The result? More connected, immersive events that maximize both attendee experience and event efficiency.
Download the white paper below. Link in bio.
#EventProfs #FreeWebinar
From finish line to front row... 🏇🏁
The Derby’s experiential evolution proves that even after 152 years, the Kentucky Derby continues to redefine what experience-first sports marketing looks like. From L’Oréal Paris joining as the Derby’s first-ever beauty partner to Gen Z-driven collabs with @lululemon , @vineyardvines , and Aviator Nation, @ChurchillDowns Racetrack proved that legacy events can still lead culture... not chase it.
And fans showed up for it. Derby social engagement jumped 59% throughout the week thanks to immersive activations, creator-first moments, and next-level brand storytelling.
👀 So... what can event marketers learn from the Kentucky Derby? A lot. Read it all at the link in bio.
#KentuckyDerby2026 #ExperientialMarketing#SportingEvents #BrandPartnerships #EventMarketing
Where the future of sports took center court 🏀🏒💥
Leaders from across the sports industry came together to exchange bold ideas, challenge perspectives, and help shape the future of the business of sports. Beyond the insightful conversations and innovation-driven discussions, we’re still thinking about the unforgettable moments, from a private dinner in the spotlight to exploring @heavenhillbrands Distillery.
Every experience sparked meaningful connections, fresh thinking, and conversations that will stay with us long after Louisville.
We cant wait to see you at Sports Innovation Forum in October 👀
#SportsLeadershipSummit
The 2026 BizBash Experiential Leadership Summit didn’t just bring the industry together... we set the standard for what’s next ⚡️
The brightest minds in experiential, events, and brand storytelling came together for a powerhouse gathering fueled by bold ideas, game-changing conversations, and unmatched creative energy. From visionary sessions to high-impact networking, every moment sparked innovation, connection, and momentum for the future of live experiences.
🔥 This wasn’t just a summit. It was the leaders shaping the next era of experiential, together.
#BizBashExperientialLeadershipSummit
Imagine flipping the same massive event space 23 times in 23 days 🤯
That’s what @Encore_global did. They took over Bangkok’s ICON Hall and turned it into a 23-day production powerhouse for the @Amway China 2026 Leadership Seminar, delivering 23 massive events for 12,000 attendees without missing a beat. The operation brought in 40 tons of equipment, more than 6,600 square feet of LED, nonstop overnight room flips, and a relentless rehearse-show-reset-repeat schedule that pushed large-scale event execution to the limit.
✨ Inspired by the theme “ONEderland,” the experience fused Bangkok’s traditional heritage with cutting-edge production and immersive storytelling. This wasn’t just a conference. It was a live-event marathon at blockbuster scale.
Hit the 🔗 in bio for the full behind-the-scenes breakdown.
#ProductionDesign #EventTechnology #ConferenceDesign #LuxuryEvents #BangkokEvents
