PHOTO OF THE WEEK: Experiential OOH is having a moment and @teremana may have just dropped the best example yet—a billboard that transformed into a tiny bar in L.A.🍹
Link in bio.
PHOTO OF THE WEEK: @impossible arrived at Atlanta's 404 Day community festival with ATL rap legend Big Boi, and a culinary-themed block party.
Link in bio. 🍔
Agencies: @wearecivic ; @rmng_agency
📸: Carol Lee Rose/Getty Images
How do brands turn audiences into true fans?
In this preview from the Experiential Marketing Summit, @ashleyjexwagner , Head of Live Experiences at Supercell, shares a look at the upcoming session:
“Nurturing Communities and Creating Fandoms”
Tuesday, May 19, 2026
12:15 PM – 12:45 PM
Today’s most impactful brands are building lasting fandoms by fostering real community connection through shared values, cultural relevance, and participatory experiences that create a sense of belonging.
Learn how creators and marketers are designing ecosystems where communities feel seen, engaged and empowered to champion the brand.
Register through the link in bio!
PHOTOS OF THE WEEK—SXSW Edition: Brands have been infiltrating Austin at this year’s @sxsw with drag brunches, interactive pop-ups, creepy stunts and ’90s throwbacks.
Stay tuned for the full recap.🌵
PHOTO OF THE WEEK: High-stakes machine operator challenge, anyone?
Exhibitors like @caterpillarinc went above and beyond to demo heavy equipment and job site safety at @conexpoconagg .
Link in bio. 🏗️
The Ex Awards is the only marketing recognition program scored entirely by brand-side marketers. 🏆 Meet the group of professionals who will be helping our editors celebrate the best of brand experiences and the best use of face-to-face marketing.
Don’t miss your chance to impress them with. Enter your events, experiences, integrated live campaigns, and more. Submit your entry by March 13. Link in bio!
During Design & Construction Week, Miele took over an Orlando airplane hangar with aerial dancers, a branded helicopter, a fridge photo booth and a glambot moment. Our full KBIS and IBS show report is on eventmarketer.com.
PHOTO OF THE WEEK: Along with its "Gold Squad" pack of highly trained dogs, @hertz sponsored the world's biggest gathering of Golden Retrievers—and showcased how its loyalty program reduces stress.
Link in bio. 🐕
PHOTO OF THE WEEK: At the Gimme Gummy Bar, @pinterest and @nyxcosmetics tapped into one of 2026's top forecasted trends, with touchpoints like a "chewy" charm-making activity. Link in bio. 🍒
PHOTO OF THE WEEK: Think burlap potato sacks aren't high fashion? Think again.
Brands like @idahopotatoes took over New York Fashion week with accessible pop-ups and quirky activations.
Link in bio. 🥔 👠
