NOW SERVING

@nowservingla

A Cookbook & Culinary Shop in LA · Since 2017 • Thu-Sat 11-6 | Sun 12-5 | Mon-Tue 11-5 | Wed By Appointment Shop with Us · Join Events · Order Online
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Weeks posts
Love this lil pocket review and tour 🫰🏽 Follow @ bitesizedcity on TikTok 📲 Thank you @_sofimauro ✨ #cookbooklove #indiebookshop #losangeles #nowservingla #bookstagram #readingmakesmehungry
804 64
6 months ago
NEW RELEASES + NOTABLE ADDITIONS * ALOHA VEGGIES: Veg-Forward Recipes Celebrating the Flavors of Hawai’i @alanakysar (5/12 event!) * RIVIERA: Recipes from the Coast of France and Italy @melaniemasarin * EATING AT HOME: The Nourishing Practice of Everyday Cooking @trinitymouzon * THE ART AND SCIENCE OF TEMPURA: A Comprehensive Guide to Ingredients, Techniques and Equipment #TakashiNakagawa #HidemiSato * HOW TO BBQ: The Definitive Guide to Fire Cooking @genevieveeats * EASY PASTA @osteria16 * VEGETABLES THE ITALIAN WAY: Turning Simple and Fresh into Extraordinary @julskitchen * THE SECRET HISTORY OF FRENCH FOOD: The Outlaw Chefs Who Made Food Modern @lukebarr * THE CARIBBEAN COOKBOOK @iamrawlston * HOOKED: A Novel of Obsession @yuzukiasako * ON EATING: The Making and Unmaking of My Appetites @aliciadkennedy * JACQUES PÉPIN COMPLETE TECHNIQUES 50TH ANNIVERSARY EDITION: A Culinary Master Class from the Legendary Teacher—Over 600 Techniques, 1,000 Photographs, 160 Recipes @jacquespepinfoundation * VEGANA ITALIANA: Traditional Italian the Plant-Based Way @cheftarapunzone * LUNCHBOX BIBLE: Your Go-to Guide for Building a Balanced Lunchbox @baby.food.bible * CHOCOLATE BAKING: The Ultimate Guide to Cakes, Cookies, Desserts & Pastries @theboywhobakes * THE NOMA GUIDE TO BUILDING FLAVOR: Including recipes and techniques for sauces, butters, broths, reductions, preserves, vinaigrettes, flavoured salts, and infused oils @nomacph @nomaprojects * UNREASONABLE HOSPITALITY: THE FIELD GUIDE @wguidara * PIERRE GAGNAIRE - A BANQUET OF NATURE: Cooking Art andIdeas @pierregagnaire @artbook * ZARIZ: 100 Easy, Breezy, Tel Aviv-y Recipes @adeenasussman * OTEQUE: Ideas, Principles, Recipes, Stories and Connections @oteque_rj @albertolandgraf * COOK OUT: Recipes and Tips for the Great Outdoors @rashadfrazier_ Available in the shop + online #nowservingla #cookbooks #newbooks
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14 days ago
@kcrw x @nowservingla presents our final author event of the month with chef and award winning author Nichole Accettola for SCANDINAVIAN EVERYDAY: VIBRANT, SIMPLE MEALS FROM NORTHERN EUROPE — a vibrant, deeply comforting collection of Nordic-inspired recipes built for everyday cooking. From savory grain porridges and warm potato salads to smörgåstårta, Scandinavian meatballs, rhubarb cake, and delicate Danish sweets, Nichole’s cooking feels grounded in the rhythms of seasonal ingredients, nourishment, and care — simple food with real depth and warmth. As the owner of beloved @kantinesf in San Francisco, Nichole brings decades of experience and a thoughtful approach to Scandinavian cooking that feels both timeless and completely at home in a modern kitchen. Join us SATURDAY, MAY 30 at 11AM for a morning conversation moderated by #friendoftheshop @roxanajullapat of @wearefriendsandfamily . Book signing to follow. Tickets available now via link in profile🎟️ #NowServingLA #ScandinavianEveryday #NicholeAccettola #cookbooks
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1 day ago
Last week, we welcomed @anissahelou back to Los Angeles for a rich and deeply personal conversation celebrating LEBANON: COOKING THE FOODS OF MY HOMELAND with @bill_addison ✨ Together, they explored the vastness of Lebanese regional cooking, the ways food carries memory across borders and generations, and how even the most familiar dishes can shift dramatically from village to village, family to family, home to home. Anissa spoke beautifully about the micro-regional nature of Lebanese cooking—how recipes are constantly shaped by geography, migration, seasonality, and personal history. From discussions of village dishes and family tables to the cultural histories layered into everyday cooking, the evening reminded us how cookbooks can hold far more than instructions—they can preserve identity, movement, and home itself. Thank you to @kcrw and everyone who joined us for another special sold out evening at the shop 🩵 Signed copies of LEBANON are available in-store and online 🇱🇧 #NowServingLA #AnissaHelou #LebanonCookbook #CookbookCulture #KCRWFood
179 15
2 days ago
Last week with @nancyhachisu and @soulsides for THE ART AND CRAFT OF JAPANESE COOKING. A lively conversation on craft, seasonality, regional traditions, and the people behind the ingredients that shape Japanese cooking—with a little inside baseball on cookbook publishing along the way. An evening of signed books, good conversation, and a shop full of faces both new and familiar. Special thanks to @orionbeer_us for keeping the beers flowing. Thanks to everyone who’s been coming out and supporting our spring author events! Signed copies are available in the shop and online. #NowServingLA #NancySingletonHachisu #JapaneseCooking #CookbookEvent #LAEvents
112 2
2 days ago
Tomorrow night 🌺 Join us for an evening with @alanakysar as we welcome her back to LA to celebrate ALOHA VEGGIES, a vibrant new cookbook rooted in the flavors, farmers, and plate lunch traditions of Hawai‘i. In conversation with #friendoftheshop @abrowntable , Alana brings a fresh, deeply flavorful approach to veg-forward cooking - from mochiko and adobo to crispy rice, Ube butter mochi, and beyond. Come spend your Tuesday evening with us talking story, vegetables, Hawai‘i, and the many ways a good meal can bring people together 🍚 #nowservingla #alohaveggies #vegetables #hawaii Tuesday, May 12, 7 PM Book signing and meet & greet to follow Limited seats remaining. Tickets at the link in profile 🎟️
209 21
4 days ago
We are over the moon and so excited to welcome one of our favorite authors, @davidlebovitz , for a double book signing at Friends & Family East Hollywood this Saturday, May 16th from 10am to 12 noon. As always, we’re joining forces with @nowservingla — tickets are available on their website (link in bio). To mark the occasion, we’ll be baking treats from his cookbooks. Our case will be full of them, and treat boxes are available for sale through Now Serving (link in bio). 📚Book signing: - Ready for Dessert - The Great Book of Chocolate 📍Friends & Family East Hollywood located at 5150 Hollywood Blvd ⏰Saturday, May 16, 10am til 12 noon 🎁Treat boxes available for preorder. Link in bio. Hurry, going quick! 🥐Many pastries, cakes and cookies inspired by David’s cookbooks will be featured on our case!
253 22
4 days ago
A little Sunday night sweetness from the other week’s celebration of CAKE FROM LUCIE with @fromlucienyc and #friendoftheshop @sashimi1 🍰 Thank you to everyone who came out for such a warm, thoughtful evening - full of conversations about baking, homesickness, hospitality, the French countryside, New York City origin stories, and even the strange ways imposter syndrome can quietly become its own kind of superpower. Special thanks of course to Lucie and Sasha for bringing a beautiful cake for everyone to share together at the shop ✨ Spring author event season keeps rolling, and we’re grateful to spend these nights with all of you. Signed copies of CAKE FROM LUCIE are available in the shop and online while we got ‘em. #cakefromlucie #cakes #baking #nowservingla
235 8
5 days ago
Tiny shrimp. Dancing tomatoes. A very rad papaya. Little guys you suddenly want permanently on a tote, t-shirt, or maybe your body. Getting ready for Saturday’s TABLE ! launch party with @maggiemargaret_cowles - the very first children’s book from @chose_commune ✨ Bring something from home or purchase a tee or tote from @souvenirofthesunday and customize it with all the cutest Maggie swag! Make your own wearable souvenir with Souvenir of the Sunday: Adult shirt — $40 BYO shirt — $30 Tote bag — $28 Join us this Saturday 5/9 • 3–5 PM at the shop for decals, collage-making, books, drinks, and extremely good table energy 🍣 RSVP in profile 🏁
1,164 63
9 days ago
This Saturday at the shop 📍 Join us in Chinatown for the launch party for TABLE ! with celebrated American artist and illustrator @maggiemargaret_cowles - the very first children’s book published by @chose_commune . The book is packed with wildly charming illustrated food scenes, tiny visual jokes, and artwork so good that more than a few cooks and chefs might leave considering a very impulsive and inspired tattoo decision. We’ll have an afternoon of book signing, collage-making, drinks and immaculate vibes courtesy of @souvenirofthesunday ✨ Build your own one-of-a-kind tee or tote from a buffet of Maggie’s decals and lettering — or bring something from home to press on! Make your own wearable souvenir with @souvenirofthesunday : Adult shirt — $40 BYO shirt — $30 Tote bag — $28 Super-cute, strange, playful, and deeply food people coded. All ages welcome! Saturday 5/9 • 3–5 PM Reservations via link in profile 🎟️ Beverages by @drinkthiswine #nowservingla #maggiecowles #laevents #booklover
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9 days ago
Last week’s conversation with @trinitymouzon around EATING AT HOME settled into something really warm and honest. Less about “cooking” in the formal sense, more about eating at home as a practice—rituals, gestures, the ways food fits into the middle of busy lives. Early on, #friendoftheshop @thegordinier joked that he’d been “self-medicating with this book,” which pretty much opened the door to the whole conversation. Real talk. Trinity spoke candidly about being an entrepreneur, a working parent of two young children, food from both the Japanese and the African American diaspora, and figuring out how to feed yourself and your family in a way that feels good but also realistic. Not every meal needs to be ambitious to matter. Dashi scrambled eggs! Thanks to everyone who came out and spent the evening with us ✨ EATING AT HOME are currently sold out, but we’ll have more back in stock soon. #nowservingla #eatingathome #trinitymouzonwofford #cookbook
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10 days ago
A few seats left for Thursday… @kcrw x @nowservingla present @nancyhachisu in conversation with @soulsides for THE ART AND CRAFT OF JAPANESE COOKING. A thoughtful, deeply personal look at the people, ingredients, and traditions that shape Japanese cuisine—plus 140 recipes you’ll want to cook from at home. THURSDAY, MAY 7 • 7 PM Book signing to follow ✨ Tickets at the link in profile 🎟️ #japanesefood #nowservingla #cookbook
84 5
11 days ago