Building from scratch.
Two weekends ago, we built BASECAMP during LA Marathon celebrating 10 years of
@koreatownrunclub
What started as a loose idea a place for the running community to land turned into a four day hub that brought together crews, partners, and people from across LA and around the world.
The intention wasnāt to build a traditional pop-up.
It was to create something that reflected what KRC has built over the last decade community first, consistent, and rooted in the streets.
We were intentional about what the space held:
⢠a recovery center with
@gravitaswellness and
@hyperice a place to resetāØā¢ a merch space featuring LA crews putting local communities firstāØā¢ a cafe offering pastries tea and coffee, powered by runners from KRC and a smoothie with
@thefeed built for how people move through the weekend
We also made space for storytelling.
Not as content but to acknowledge the people who built this before us. The early days, the consistency, the years when it was just a few people showing up.
All shared in one room by the people who lived it.
And just as important, the experience didnāt stop at the doors.
We took friends visiting from out of town on a taco tour around LA.āØA reminder that showing people the city is part of the experience.
A few moments that defined the weekend:
The Trials raw, street-level, through Koreatown that honored KRCs roots. Seeing
@ryansung and
@oscar.r.tellez bring their vision to life was a powerful way to start the weekend.
āØCrews showing up for each other without needing directionāØA presence that extended beyond the space and into the city
What made BASECAMP work wasnāt over-programming.
It was leaving space for people to shape it themselves the same way KRC has grown over the last 10 years.
By Sunday it didnāt feel like a popup anymore. It felt like part of the weekend.
Forever grateful to
@dinelaofficial @klouzz @ryansung š®āšØā¤ļø
Thank you to our partners for backing this in a real way for understanding what we were building and giving us the space to bring it to life our way
To everyone who showed up, contributed, volunteered, and helped celebrate
@koreatownrunclub the way it deserved thank you