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NEXT-DC

@nextdc

The life and times of NEXT-DC — an independent digital agency.
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So… First Pencil for Bulgaria at @d_and_ad 🤘🏻 We want to dedicate this award to the Jack Daniel’s team, who trusted us with a project that speaks to metal culture in a way that’s true to Jack’s spirit. And of course, none of this would’ve happened without @thekontakt — they’re the ones doing the real work in the field, while we get to have fun drawing metal logos with @bai_dracula 🧛🏻‍♂️
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11 months ago
It’s official — we’re @thewebbyawards winners! We’ve taken home the People’s Voice award in the Responsible AI category. It means a lot to be recognised in a category that reflects both the project and our philosophy: exploring technology through a humanistic lens. Huge thanks to everyone who voted for us — and of course, to our wonderful client, @wwf_bulgaria
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1 year ago
And you thought we were done with the thank you posts... The truth is, SHAPESHIFT is a 12-month marathon of debates, sleepless nights, and pure creative grit. This is what happens when you sync the right people to the right vision. This post is for THE TEAM. Respect to: @nextdc & @thekontakt – the engines that turned concept into reality. Pure professionalism, zero compromise. Our volunteers – literally our secret weapon on the ground. And to all the production and creative partners, as well as this year’s speakers and artists, we now call friends. See you at the next shift.
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19 days ago
The 4th edition of SHAPESHIFT FESTIVAL has come to a close, and our hearts are full. These three days were living proof that no matter how far technology advances, personal connections, shared ideas, and deep conversations remain irreplaceable. The festival showed that no algorithm could ever substitute the thrill of a real human connection and the spark in someone’s eyes during a breakthrough talk. A massive THANK YOU to our partners who helped us with the program and the atmosphere: 🔹 @polskiinstitutsofia , for supporting the participation of our co-curators Karol Góreczny & Maciej Zasada from @u_x_machina . 🔹@nlinbulgaria , which made it possible for us to host Merel van Helsdingen and showcase the visionary work of @nxtmuseum . 🔹 @fantasticostores , whose support was essential for the presentation of the Bulgarian participation of Marta Djourina and Vesselina Sarieva. 🔹 @fashiondays.bg for supporting the presentation of Alexandre (Sasha) Mballa-Ekobena from @adidasoriginals 🔹 NetInfo — our primary media partner, who supported the participation of YiNong Dong from @amazon 🔹 We thank @carlsbergbulgaria and @jackdaniels_bg for the great atmosphere and festival vibes. ❤️ Our speakers and artists, who challenged us to think big and feel deeply: @maciej.zasada @karolgoreczny , @merelvanh , YiNong Dong, @braveduckandrobots , @kaphend , @alexandremballa , @serlengasimone , @martadjourina and @vesselina_sarieva , Nikolay Likomanov. 🤍 And most importantly, to YOU — our audience. Your presence turned our “Human Algorithm” concept into a living, breathing reality. See you soon!
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19 days ago
Opening tonight: <The Algorithm Monster> part of @shapeshiftfestival official exhibition. In this interactive experiment, we created a micro-model of a social network to demonstrate one thing: everything you see, like, or choose online shapes your Algorithm Monster. Not just a complex system, but a reflection of your interests, fears, and desires — constantly finding new ways to keep you in the feed: scrolling, buying, self-radicalising. Because in the end: You are what you scroll. Team: @momchilzakhariev @velizardelyanov @maraya_29 @shoilev @stephania.kolarova @polittto @alexxandragram @niki.likomanov @dimanastoyanova @morsmania
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22 days ago
Workshop: From Idea to Product: Launching your first MVP using AI-coding tools Speakers: Karol Góreczny & Maciej Zasada @u_x_machina This workshop is a practical guide to launching a fully functional Minimum Viable Product (MVP) – from initial concept to implementation. The session, led by our brilliant co-curators, includes a “Live Build” process for participants who bring their own laptops and have an active Claude Pro subscription. Ideal for entrepreneurs, designers, and creative professionals looking to accelerate their workflow using the power of AI-coding tools. When: 26.04 | 13:00 (1:00 PM) Where: Hall 4, @toplocentrala , Sofia Tickets: /
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24 days ago
Workshop: Soft Matter: Exploring Biomaterials Karen Antorveza Can we collaborate with nature to create new materials? In this hands-on session, Karen Antorveza (Biodesigner and Researcher at ETH Zurich) will guide participants through the process of combining biological processes and natural materials. You will explore how different parameters influence the behavior and unpredictability of bio-materials, witnessing the creation of unique organic textures and structures. Ideal for designers, researchers, and creators interested in biodesign and sustainable innovation. When: 26.04 | 15:00 (3:00 PM) Where: Hall 4, Топлоцентрала, Sofia Tickets:
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24 days ago
Марта Джурина и Веселина Сариева представят панела: The Human Algorithm: Light as Co-Creator SHAPESHIFT FESTIVAL 2026 25 април 2026, 15:30, Топлоцентрала Ако машините се учат от нас и оформят нашите решения, какво се случва, когато природните сили оформят нашите произведения? Марта Джурина е учила история на изкуството в Humboldt University и TU Berlin, както и изящни изкуства в UdK Berlin, където в момента е гост-лектор. От 2024 г. е артист-изследовател в Royal Academy of Fine Arts Antwerp. Нейни произведения са показвани международно, включително в MNAHA Luxembourg, Berlinische Galerie, Sofia Arsenal – Museum of Contemporary Art и Haus am Kleistpark, и са част от значими колекции като тези на Berlinische Galerie и Eskenazi Museum of Art. Носител е на наградите EMOP Arendt Prize (2025), BAZA Award (2021) и Marianne Brandt Prize (2022), сред други. Нейното участие в SHAPESHIFT 2026 е курирано от галериста Веселина Сариева, с която реализира последната си изложба в България през 2025 г - Fluid Light @sarieva.gallery Посетителите на фестивала ще могат да видят и творбата - Touch Stream на Джурина. @vesselina_sarieva @martadjourina @shapeshiftfestival @nextdc
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24 days ago
How can digital technologies transform the physical environment into a dynamic experience? This three-hour workshop with Simone Serlenga ( @overlapping_studio ) is an introduction to media scenography as a spatial practice, blending real-world examples with hands-on experimentation. Participants will explore how generative visual effects and projection mapping shape perceptions and create immersive environments, using MadMapper as a primary tool. Ideal for architects, designers, and visual artists looking to master the intersection of scenography, spatial design, and digital media. When: 26.04 | 10:00 Where: Hall 4, @toplocentrala , Sofia Tickets:
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25 days ago
From Concept to Code with AI Step into a new way of creating — where ideas move faster and execution keeps up. Join developer Nikolay Likomanov for a hands-on workshop to bridge the gap from creative spark to a working product. In this session, we split into two dynamic parts: Exploration: Unlock how to design with AI. Generate ideas and interface concepts using tools like Google Stitch and Claude. Execution: Watch ideas transform into interactive web experiences using WebGL, powered by Gemini. From structure to code, learn an end-to-end workflow to create with AI. Whether you are a designer or developer, it’s time to accelerate your execution. When: 26.04 | 17:00 Where: Hall 4, Toplocentrala, Sofia Tickets:
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25 days ago
Who is really in control? Every day, we navigate a world dictated by invisible architecture. Algorithms do more than just suggest content: they shape our choices, our movements, and the way we imagine the future. As part of the 4th edition of SHAPESHIFT Festival, we invite you to THE HUMAN ALGORITHM: a collective exhibition at @cube_toplocentrala (Toplocentrala). Step into a space where human impulse meets machine logic. Through interactive media, generative art, and spatial scenography, artists make the invisible intervention of technology tangible, tactile, and unusually personal. Featuring works by: Marta Djourina | Touch Stream @martadjourina Simone Serlenga – Overlapping Studio | Materiality and Physicality @overlapping_studio Iskra Velitchkova | I See Generative / ISG @ognyveli Next DC | The Algorithm Monster @nextdc Where: Gallery “Cube,” @cube_toplocentrala Toplocentrala, Sofia Opening: April 24 (Friday) | 18:30 🎟️ Entrance: Free
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25 days ago
The wait is almost over. From April 24–26, Sofia becomes the epicenter of creative technology and digital exploration. You are welcome to a three-day immersion into the systems shaping our future. THE VOICES OF SHAPESHIFT We are proud to present our 2026 lineup of speakers and co-curators: @maciej.zasada & @karolgoreczny {PL} – Founders of @u_x_machina and festival co-curators. Yinong Dong {CN/UK} – Innovation leader at Amazon. @alexandremballa {CM/DE} – Senior Manager, Advanced 3D at Adidas Originals. @merelvanh {NL} – Founder of @nxtmuseum . @kaphend {CO/CH} – Bio-design researcher at @ethzurich . @braveduckandrobots {UK} – Creative Director & Storyteller. @martadjourina {BG/DE} – Visual Artist, in conversation with @vesselina_sarieva . WORKSHOPS & MOVIES Beyond the stage, SHAPESHIFT is about getting your hands dirty and your mind expanded. Interactive Workshops: Dive into the tools of the future. Learn from the best in the industry through hands-on sessions designed to sharpen your creative tech skills. Curated Movie Screenings: Experience stories of technology, humanity, and transformation through a selection of films and documentaries that challenge our perception of the digital age. THE EXHIBITION: “THE HUMAN ALGORITHM” Explore our collective exhibition featuring Marta Djourina, Simone Serlenga (Overlapping Studio), Iskra Velitchkova, and Next DC. A journey into the fading border between human impulse and machine logic. Explore the full program: /
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25 days ago