NewLeaf Production Group

Production designed this commercial for @aetna last year. I was fortunate to work with the talented director @cristinespan and the Boston based production company @newleafpresents . I was most proud of our use of color, and of building each frame in a way where everything you see in frame is a part of their story. I also enjoyed the effort we were able to put into making the home scenes feel real, lived in. Half of this spot was shot on location and half was shot at @vu.network . Grateful to my crew @guillermo_briante , Josh Robertson, Mark Gonzales, and Caleb Mitchell.

What the…fabricated reality?! This was an absolute beast...or a total blast? Well, I guess it's a bit of both. Just like the ask. We partnered with @add_ventures on a project for Aetna to blend the real with the virtual, in a way that's hardly noticeable. Pre-pro was king on this one. From traditional production elements like camera, lighting, personnel, casting, storyboarding and art, to all the components that come with virtual production, including building out the environment, sandboxing in Unreal Engine, and meticulously crafting our production design to feel like a real, lived-in home. We had a day at a gorgeous craftsman home in East Nashville with all the usual bells and whistles, and then moved to Vu's enormous 123’ x 20’ volume closer to the city. We pushed the Vu systems hard, stress-testing the volume, tracking and environments to see how far we could take it before breaking it. We found out....a few times. The Vu team was all about it, and crushed throughout. Huge thanks to the teams at (add)ventures, Vu Nashville, and everyone who helped make virtual feel invisible. CREDITS: Client: Aetna Agency: @add_ventures CCO: @vieirawayne CCRO: @andrearsullivan Creative Dir: @joe_torino Creative Dir: Chris Bean EP: Jenna Rezendes Senior Producer: Emma Castleton Production: @newleafpresents Production Manager: Michele Sherlock EP: @strauss625 Director: @cristinespan AD: @pbrysh Producer: @jonnyb41 DP: @nathanswingle 1st AC: @rockylinderman 2nd AC: @mariaevalletta DIT: @davidcgraham Audio: Djim Reynolds Gaffer: @mattagaffer BB Electric: @zachary.carpenter Key Grip: @dukegrip BB Grip: @nefarious_bandertoad GE Swing: Jason Hale Production Design: @travisart615 Set Dresser: @markyg95 Set Dresser: Caleb Mitchell Construction: Josh Robertson Construction: @guillermo_briante HMU: @amandasalinadixon Wardrobe: @anachro.nistic BTS: Chris Olney Set PA: Jake Gookin Talent: Kathryn Schwartz Talent: Talisa Patterson Talent: Levi Smalls Talent: @jessica.lee.horton Talent: Teo Santos Volume Stage: @vu.network Post: @newleafpresents & @add_ventures Audio Mix: @billywirasnik Color: @robsbessette

Shamrock Farms and @nathanielhansen brought us out to their 30,000-cow dairy and processing facility in Arizona to capture the full journey of milk — from farm to fridge. We rolled up with truck jibs, 3-cam juicy anamorphic goodness, and a fully kitted camera RV to keep our client cool as the sun turned up the heat. What we weren’t prepared for was the incredible generosity of the entire Shamrock family. They welcomed us into their workplace, and homes, for heartfelt stories, delicious food and amazing insight into how deeply they care for their people. Big love to our Phoenix G&E crew and our core Boston squad for helping bring it all to life. We came for the dairy. We stayed for the people. And yes, we left smelling faintly of bovine. Now, who wants more cowbell? CREDITS:         Client: Shamrock Farms Director: @nathanielhansen 1st AD: @russdixon DP: @strauss625 Movi Op: @pbrysh UPM: @jonnyb41 1st AC/Movi Op: @taylor_pelletier Audio: Djim Reynolds Gaffer: @pauliexpocket Grip: @doug_sampson Grip: @ianrgrau Aerial: @strauss625 Editor: @alexandersandman Editor: @nathanielhansen Color+Finish: @newleafpresents

Oh Atlas, we like the cut of your jib. We went full Cranes, Brains and Autonomics with our robo-pals at @bostondynamicsofficial on this one—with Atlas knocking out sequencing tasks with ease. We brought the big set topper to the party to help turn the tight tight lab space into a full blown Atlas sound stage. The small (but mighty) crew crushed it yet again, and we can’t wait to show more as Atlas learns, adapts, and levels up. Disclaimer: All footage captured by fully biodegradable camera operators. CREDITS: Client: @bostondynamicsofficial Production: @newleafpresents Talent: Atlas 2 DP: @strauss625 Movi/Jib Op: @pbrysh Cam Op: @eric_salthouse 1st AC: @jonnyb41 2nd AC: @taylor_pelletier Audio: Djim Reynolds Gaffer: @danpeckpeck Post: @newleafpresents

Throwing it back to the first-ever NBA In-Season Tournament! The @nba team brought us out to cover the VIP experience—rubbing elbows with stars, celebs, and hoops legends. Unreal energy, unforgettable moments… oh, and catching @u2 at the Sphere… #achtungbaby!!

Brad Marchand—an absolute legend. This guy gave everything to Boston, and he’ll always be a Bruin in our hearts. A few years back, we hit the ice (literally) with Brad and the Bruins for Bridgestone’s Winter Classic sponsorship, watching him do what he does best: show up in the clutch. Total pro, unreal work ethic—even stuck around to help the crew pick up pucks after the shoot. Leadership. Dedication. Grit. The guy doesn’t quit till the final buzzer. Wishing him all the best in this next chapter—Boston won’t forget. (salute emoji). Thanks, Marchy @bmarch63 CREDITS:         Client: Bridgestone Production: @newleafpresents Talent: Brad Marchand Director: @strauss625 AD: @pbrysh DP: @alexandersandman 1st AC: @jonnyb41 Movi Op: @georgestearns.com_ B-Unit DP: @strauss625 Audio: @billywirasnik Gaffer: @nicholascorsano GnE: @whatsbertdoing GnE: @danpeckpeck GnE: @isaac.nelson Truck: Marc Jameson Production Design: Smitty Set PA: Jess Wilson HMU: Sydney Hunt Post: @newleafpresents Editor: @alexandersandman Color: @robsbessette

The next stop on the OXO “Chefs in Residence” series brought us to the heart of NYC, where Chef Joseph “JJ” Johnson showed us why he’s the king of bold flavors and effortless charm—serving up a masterclass in blending global influences with local soul. This one came with a twist: our team was split between NYC and Louisville, so a massive shoutout to our NYC crew friends who stepped into key roles and absolutely crushed. The NewLeaf network came through big time, reminding us that when it comes to teamwork, we’re always cooking with the right ingredients! CREDITS:         Client: OXO Talent: @chefjj Agency: @theo.darling Director: @jeffjeppesen Account Dir: @natedoggsmith Senior Producer: Dani Parker Director/Op: @nathanielhansen         DP: @strauss625 Gaffer: @durlington_fickleberry Key Grip: Dominic Ciofalo 1st AC/Movi-Op: @taylor_pelletier CamOp: @_mattcooney_ Audio: Djim Reynolds Social: @sugarandbryce Photographer: Sam Gold Hair: Steve Darius Makeup: Kimberly Williams Food Stylist: Bryna Levin Food Stylist Assist: Jakevian Metthews  Props: @veronicaolson Props Assist: @blkpnts Stylist:    Erika Nunez Production: @jewishthunder PA: Greg Gabb PA: Sawyer Ballance Catering: @thechefsagency

Ohai there! This was a quick but fun one—a classic case of a small but mighty crew knocking it out of the park. With five scenes to cover in just one day, speed and precision were the name of the game, and we absolutely crushed it. Mahalo to the Ohai.ai team for trusting us to bring this one home. CREDITS: Client: Ohai Director: @cristinespan EP: @strauss625 AD: @pbrysh DP: @pdanielkennedy Gaffer: @jonnyb41 Grip: @jablonski_nick Audio: Djim Reynolds

Ice…frost…bijoux!! NewLeaf gets some bling! The crew headed to the slopes of Beverly Hills where Neil Lane dazzled us with stories of movie stars, sketches of old jewelry styles, and lots and lots of diamonds. When @theo.darling calls the red phone, you always answer – and we’re glad we did because we got to see some real treasure! CREDITS: Client: Kay Jewelers Talent: Neil Lane Creative Dir: John Langston Agency: @theo.darling Director: @jeffjeppesen Account Dir: @natedoggsmith Account Exec: Vanessa Aparicio DP: @strauss625 Movi Op: @pbrysh Gaffer: @jonnyB41 1st AC: @taylor_pelletier Audio: Djim Reynolds Grooming: Sarah Agajanian Catering: @bloodsweatandbutter Supplies: @otmfc Production: Crawford & Co Producer: Michelle Hynek Line Producer: @jewishthunder Production: Vincent Van Horn

Wow, what a guy in @gg30000 . Super chef, super human, super awesome. We hopped around Portland with our banger crew (now besties) who are some of Portland’s finest. Hiking through the forest, shopping at the farmer’s market, cooking a killer meal for friends. Pretty big Saturday, we didn’t think we’d have enough time! Oh, but we did. Because our crew rocks. Shout outs to @13thmoongravitywell and @kinboshiramen for the fantastic grub and suds throughout our trip. CREDITS: Client: @oxo Agency: @hellotheodarling Production: @newleafpresents Talent: @gg30000 Director: @jeffjeppesen Account Director: @natedoggsmith Producer: @yiyihan123 Director/Op: @nathanielhansen DP: @strauss625 Movi Op: @pbrysh 1st AC: @jonnyB41 Stills Photographer: @trevorowsley Audio: Djim Reynolds Gaffer: @brynden GE Swing: Craig Gruenewald Prop Stylist: @anne_parker Food Stylist Asst: Michael Toomin PA: Phoenix Social/Stills: @sugarandbryce Location: @briq.studio Post: @newleafpresents @nathanielhansen

Go go gadget Streeeetch! The folks at @bostondynamicsofficial bring out yet another banger with their warehouse robot, Stretch. From Boston to Memphis via cranes, planes and autonomous foolery, we had such a fun time telling the origin story of this amazing robot. CREDITS: Client: Boston Dynamics Production: @newleafpresents Talent: Stretch Producer/DP: @strauss625 Movi/Jib Op: @pbrysh 1st AC: @taylor_pelletier Audio: Djim Reynolds Gaffer: @jonnyb41 GE Swing: @jablonski_nick Post: @newleafpresents Editor: @alexandersandman

Cats and dogs, living together.…. this project was mass hysteria! We brought the A-Team together for these super cute spots for @caredotcom and had an absolute blast the entire time. A big shout out to our favorite bulldog, Myrtle, for fitting us in between Sex and the City features. What a star! CREDITS: Client: @caredotcom Production: @newleafpresents EP: @strauss625 Director: @cristinespan Producer/AD: @pbrysh Producer: @jonnyb41 DP: @pdanielkennedy 1st AC: @d.b.alexandra Stills Producer: @nathanielhansen Stills Photographer: @laurendamaskinos Audio: Djim Reynolds Gaffer: @roybott BBE: @mklazer Key Grip: @d.kapowww BBG: ybosaeslehc GenTech: @brandon.j.meadows Art / Props: @cassiespangler Art Assist: @codyboccia HMU: @lorihicksmuartist Post: @newleafpresents Color: @robsbessette Animal Talent: @berlonitheatricalanimals