Morcos Key

Happy to share the Volkswagen GTI Arabic typeface has been recognized by the Type Directors Club as a winner at this year’s TDC Type Design competition @typedirectors . Congrats to all the team and the type designers @khajag @waelmorcos @lanasoufeh . The typeface brings together Naskh structure with Ruqaa influences — balancing clarity with a bold, dynamic voice that reflects the spirit of the GTI. . Client: Volkswagen Middle East Agency: Cheil MEA + @Morcoskey + @Debakir Arabic Type Design Team: Wael Morcos, Khajag Apelian, Lana Soufeh Production House: Indistudios Executive Creative Director: Ramzi Ibrahim Creative Director: James Tan Associate Creative Director: @david_sanchezc Art Direction: @paula_zamb Copywriting: Ritabrata Saha, Debalina Chowdhry Arabic Type Design Team: Wael Morcos, Khajag Apelian, Lana Soufeh Graphic Design: Amina Khan Arabic Copywriting: Hussein Kaddaha, Tamara Osman Motion Graphics and Editing: Mark Robin Pinga, Laura Mahmoud, Emiliano Arganaraz, Maria Jose Rey Sound Design: Sebastian Correa Car Illustration: Jean Piero Montilla . . . #volkswagenme #فولكس_واجن_الشرق_الأوسط #arabictypography #arabictype #arabic

نيويورك A tote bag I designed for @nypl that sold out in a week and forgot to post about! . Designed as merchandizing item along side the exhibition design work @morcoskey did for @hibarabstract «Niyū Yūrk: Middle Eastern and North African Lives in the City» . #lettering #arabictypography

Are you interested in issues of migration? CriticalProductive Issue 02, Currents/Flows, is now available at the link in bio. #criticalproductive #criticalproductivejournal @mitpress

RIYADH Workshop! أغراض الرحلة Objects of Journey ——— انضموا إلى المصمّم الجرافيكي وائل مرقص في “ماستر كلاس التصميم: أغراض الرحلة” لمدة أربعة أيام انطلاقًا من الأعمال الفنية في صالات العرض، سيطوّر المشاركون منتجًا متخيّلًا خاصًا بهم، من الفكرة إلى الاسم والهوية البصرية وتصميم شعار عربي يعكس الفكرة ويجسد بنيتها في ختام التجربة، يقدّم كل مشارك منتجًا رقميًا متكاملاً يجمع بين أساسيات التصميم وروح الخيال 30 — 27 📅 أبريل 8:00 — 4:00🕓 مساءً 📍 حي جاكس، الدرعية 🔗 احجزوا تذاكركم الآن عبر الرابط في البايو Join designer Wael Morcos (Morcos Key) for Objects of Journey, a four-day masterclass exploring speculative design inspired by the Biennale’s themes of movement, migration, and shifting landscapes. Drawing from artworks across the exhibition halls, participants will develop their own imagined product — shaping its concept, name, and visual identity, including an Arabic-first logo. By the end of the masterclass, each participant will create a fully digital, narrative-driven product that connects design fundamentals with storytelling and future thinking. 📅 April 27 — April 30 🕓 4:00 PM — 8:00 PM 📍 JAX District, Diriyah 🔗 Book your tickets via the link in bio

Morcos Key’s Designer-in-Residence APPLICATION OPEN! The Morcos Key Designer-in-Residence is a unique confluence of design work and design play aimed at designers seeking to combine experience in a small studio with a furthering of their personal practice. The DiR is both a working position and an opportunity to create new independent work: the DiR will participate directly in client projects and daily studio operations in addition to developing an outside project with the Partners’ guidance. Morcos Key invites driven, conceptual thinkers who are able to articulate their ideas into clear writing, actionable strategies, and powerful design work. We are looking for curious designers—those who are asking how to expand their design skills to reflect personal interests, those with a track record of formal experimentation, those who are ready to take passion projects into real-world applications. Candidates should have a BFA or MFA in Graphic Design, or be pursuing one currently. Strong typography skills are a must. This is an hourly paid, part-time position, 2–3 days per week for a duration of three months. While international submissions are welcomed, this position is not a remote one. Please note that we are unable to sponsor international candidates for a Work Visa at this time. We hope to change this in the near future. To apply, please send the following materials to [email protected]: –Resume (1 page) –Bio (100 words) –PDF Portfolio: No more than 5 projects, with a description for each detailing the concept behind the project and your role in creating it –Independent Project Description (250 words): What are you passionate about / researching / thinking about? How would you like to develop your interests into a tangible project? Is it a brand new idea, or are you already working on a project? What are some ways in which Morcos Key can help you in the process

Looking forward to this @nypl ! 🎟️ link in bio — Drawing on early 20th-century Arabic newspapers and books featured in the Library’s latest exhibition Niyū Yūrk: Middle Eastern and North African Lives in the City, Wael Morcos, the designer behind the exhibition’s typography, explores how Arabic type evolved in New York. Morcos highlights the often-overlooked contributions of Middle Eastern and North African creatives to the field, revealing a rich history of Arabic print in the city and its impact on visual culture. — Thank you @hibarabstract — #Nypl #arabictypography #arabic #typography #nyc

This arrived by mail today! Thank you @_erichu . . #visualidentity #logo #design #branding #designsystem bilingual arabiclogo qatar liwan monogram arabic arabictypography

What at journey! @morcoskey turned 8 years this year! Here are 90 seconds of work completed in the last 3 years. . Thank you to everyone who has helped shape our work, supported us, collaborated with or who is just a friend of the studio. . Animation by @jamiemarsirl

Inktraps in the Sky... Very excited to see our fonts in use, lighting up the sky and celebrating the opening of Manar AbuDhabi! Diatype Arabic thin + a new collaboration with @abcdinamo coming soon. — Typeface design @khajag @waelmorcos @lanasoufeh Logotype design @lanasoufeh Visual identity design @bardhihaliti #ManarAD #PublicArtAD #AbuDhabiCulture #TheLightCompass

GO VOTE! An Arabic signature for the new mayor of New York! . #mamdaniformayor #nyc #zohranmamdani Campaign identity by @designedbyforge

Process makes perfect. Sketches from the Islamic Art Biennale project. . — Design Studio: Morcos Key @morcoskey Creative Direction: Wael Morcos @waelmorcos Design: Nouran Abed @nouranabedd Nada AlYafei @nadaalyafaei Layan Attari @layanattari_ Zeina Awadallah @zeiinahmedd_ Rabab Charafeddine @rch015 Gamila ElKordy @gamilaelkordy Hana Hammour @hanahammour Rouba Yammine @roubayammine Photography: Marco Cappelleti, @brianvu Animation: @hamza__ouaziz Biennale Artistic Directors Dr. Julian Raby Dr. Amin Jaffer @aminjaffer_curator Dr. Abdul Rahman Azzam Mohannad Shono @muhannad.shono DBF team: Farida Alhusseini @farida.s.husseini Ethar Balkhair @ethartariq_art

New Work! A new exhibition at The New York Public Library @nypl Discover “Niyū Yūrk: Middle Eastern and North African Lives in the City.” — Curated by Hiba Abid @hibarabstract Graphic Design by @MorcosKey Exhibition Design by @thegraphicsoffice — The show explores the often overlooked history of Middle Eastern and North African (MENA) immigration to New York City and how the city has shaped the lives, identities, and creative practices of MENA communities, artists, and writers. — Don’t miss this dialogue across time, illustrating the evolution of MENA migration to the city and the Library’s role in documenting this history. The exhibition is on view at the flagship NYPL building at Fifth Ave and 42nd St through March 8, 2026. — Morcos Key team: @waelmorcos + @gamilaelkordy