New work for Breyanzi featuring U.S. soccer icon, Kasey Keller ⚽️ 🧬
(3 of 3)
When creatives
@get.your.phil and
@tylermaxson at
@omnicom (
@remedyedge ) approached me about this project, they said they wanted to push the boundaries of what is possible in a Pharma spot. They were going for something, dark, gritty and visceral - to show Kasey Keller
@kaseykeller_18 taking the storm head on, like he did with his cancer diagnosis.
Thx to the production team at Departure and to EPs Luke Lashley and Lucas Markman for bringing me on. Big thanks to
@leyendecker for wrangling this beast of a project and for the good vibes.
@jchema went all in on the visual language - playing in the shadows, creating a stark, powerful look to match Kasey’s stoic journey.
@nickmullersteadi operating couldn’t have been more buttery. Our 1st
@nicowphoto and the camera team handled the multiple cam body set up in wet conditions with ease. Captured on
@sonycine Venice 2, a hand cranked 35mm Arri 2C and the
@freeflysystems Ember for high speed capture.
@kodak_shootfilm
Thx to
@hardcore_dave and
@griplife for coming on last minute - somehow making these massive lighting set ups feel quick, painless and stunning.
The definition of cool, calm and collected - our AD
@admanaustin took this one by the reigns and made magic happen with the schedule.
@stackmaddy and the art department team crushed this one. Thank you for going the extra mile, or two. The incredible FX team (rain/fog) led by Joe Martinez
@joemartinezfx really went above and beyond on these massive set ups - rain never looked so good.
Much love to
@nateplat for his countless hours on the edit. Another music collab with
@andynagashima who keeps bringing the heat. For icing on the cake - color and finishing by
@niceshoesonline @colorbygc + sound mix by
@pomannsound
Big shoutout to
@tianarpeterson for being such a wonderful creative partner throughout. Thanks to the accounts team, especially
@graycegoose who helped steer the ship along with agency producer
@tiffyjack85 for being on this one every step of the way.
Last but not least - thank you for the endless opportunities that
@equalsmgmt brings day in and day out.
