“There used to be a time when creativity was the output. Right now, creativity is the connector.”
Ahead of @cannes_lions , Andrés Ordóñez, Global CCO of @mccann_mw and Digital Craft Jury President, shares how the future of creativity lives at the intersection of magic and logic. By bringing every tool to the table—data, technology, human insight, and creative brilliance—we’re creating work that moves people, brands and culture.
Join us on the road to #canneslions2026 as we explore what’s possible when human creativity meets machine intelligence through the eyes of Omnicom’s visionary leaders.
In our @sxsw 2026 Wrap Report: Where Growth is Moving Next, Omnicom leaders across our Capabilities explore how six key themes from the event are reshaping where brands can build growth.
From reimagining discovery in an AI-driven world to creating immersive live experiences that capture audiences, the brands that win will prioritize distinctiveness, owned relationships, and authentic connection.
Check out our full report at the 🔗 in our bio!
We’re thrilled to share 5️⃣ Omnicom agencies have been named to Fast Company’s Most Innovative Companies 2026!
Being recognized across sectors speaks to the strength of our individual brands and to the depth of innovation throughout Omnicom.
Congrats to our agencies for their constant evolution that keeps them at the top of the industry!
#fcmostinnovative #advertising #marketing #pr #brandstrategy
We’re thrilled to be recognized by WARC as the Most Effective Holding Company in the world alongside @almapbbdo as the Most Effective Agency in the world! 🏆🎉
This honor comes on the heels of WARC’s Media 100 Rankings where @phd__uk was named the #1 Media Agency in the world.
Congratulations to the exceptional talent across Omnicom whose made this recognition possible!
#warceffective100 #warcmedia100 @makeitwarc@phdworldwide@bbdo@omnicommedia
The intelligent age of brand growth starts now.
AI. Automation. Real-time precision. This is how brands win at scale.
Visit Booth #329 at Adobe Summit (April 20-22) to see the future in action. Learn more at adobe.omc.com/adobe-summit.
🔗 in bio #adobesummit2026
We are thrilled to be named a Leader in “The Forrester Wave™: Commerce Services, Q1 2026” by Forrester Research, Inc. Within Forrester’s 23-point evaluation, Omnicom received the highest scores possible in 18 criteria.
This recognition highlights our exceptional connected commerce offering that is powered by Omni, bolstered by our deep in-store retail capabilities and strengthened by the commerce technology leadership of Credera. Together, these capabilities position us as a commerce powerhouse that helps clients accelerate into the rapidly expanding digital commerce and retail media sectors.
Cannes Lions Jury Presidents have been announced, and Omnicom is proud to have five leaders in this year's lineup!
Covering the Commerce, Digital Craft, Entertainment, and Sustainability disciplines, this group reflects the breadth of exceptional talent across Omnicom’s capabilities.
Together, they will define creative excellence that will shape the year ahead. Congratulations to this incredible group!
At The Transformation Experience, Gwyneth Paltrow captured a modern brand truth in one question: “What if people do trust me, if there's trust that's there… would there be a way to create a business model from that trust?”
When trust exists, your job is not to market harder. Your job is to protect the relationship and expand it responsibly through products, partnerships, and experiences that match what people already believe about you.
Paltrow’s approach with Goop proves the principle. She didn’t monetize for five years. She built value first, business model second. The result is a wellness empire built on authentic connection.
In the Age of Influence, that’s the blueprint for sustainable brand building: trust first, then scale.
Awareness can be bought. Trust has to be earned. And once earned, it becomes the strongest platform for growth.
AI isn’t just accelerating — it’s opening powerful new opportunities for marketers who are ready to lead.
As Shelly Palmer laid out at Omnicom’s Transformation Experience last week — agents, new models, and evolving definitions of intelligence give brands a chance to rethink how work gets done and how value is created. With the right systems, governance, and human validation, agents can become true force multipliers, not replacements.
David Eagleman further reminded us that in The Age of Influence, human decision-making is deeply emotional, contextual, and social — not rational spreadsheets. Brands aren’t competing just on price or performance anymore; they’re competing on trust in a world drifting toward default distrust.
The future belongs to marketers who pair hands-on AI fluency with a deep respect for human psychology.
In the Age of Influence, speed is existential.
Brands need more than great ideas; they need the operational strength to move at the pace of today’s platforms.
By combining deep consulting expertise with the reach and intelligence of the world’s largest agency network, the new Omnicom helps brands transform how they grow. With industry-leading cloud and AI talent, frontier model partnerships, and integrated growth ecosystems powered by Omni—strategy, creativity, and operations move as one.
This isn’t technology added to marketing—it’s business transformation designed for intelligence, agility, and real-time performance. That’s how brands win, adapt, and grow faster in the Age of Influence. #CES2026
Personalization promised to make shopping more human. Too often, it makes it feel more mechanical.
At The Omnicom Space_, OMD's Chief Media Officer, Ben Hovaness moderated a discussion with Kim Laama, Global Chief Creative Officer, dotdotdash and Mike O’Donnell, SVP, Strategic Growth, Flywheel on what it will take to fix that as commerce becomes more contextual and agentic.
The opportunity is clear: use intelligence to enhance discovery, not automate it into sameness. #CES2026
Welcome to the new Omnicom — a fundamentally new era of marketing built to drive real growth.
In a world where brands are everywhere and attention is earned, influence comes from trust, relevance, and intelligence at scale.
At The Transformation Experience, leaders across Omnicom revealed how the new Omnicom unites unmatched data, identity, creativity, media, commerce, and AI to help brands move people, not just reach them. With Omni, our AI-driven intelligence platform powered by Acxiom Real ID™, we deliver a single, trusted view of consumers across every touchpoint.
This foundation grounds agentic AI in real behaviors, turning insight into action faster and with greater precision. The result: your marketing investments work harder together, every decision is sharper, and growth becomes more scalable and sustainable.
This is how marketing and sales reconnects to growth — and how the new Omnicom helps brands win in The Age of Influence.
