What if your IT partner didn’t just handle the unexpected… but actually lived for it?
That was the idea behind this campaign we created with LookingPoint.
They came to us wanting to show something you don’t always see in the IT world: personality, trust, and a team you genuinely enjoy working with. We explored a lot of directions, and ultimately landed on a concept that brings that to life in a memorable way.
We follow their CEO through what feels like a normal day… except in the background, things start getting a little unexpected. A bear. A cake. Stilt walkers. A juggler. Llamas.
And then the reveal: it’s all leading up to a launch party.
Because when your systems are in good hands, you can relax.
We don’t just expect the unexpected. We live for it.
Huge thanks to the team at @lookingpoint for trusting us to run with this idea and bring it to life.
This was a full soup-to-nuts production for us… concept, writing, directing, production, and post… all captured in a single, ambitious day at their facility.
And as always, none of it happens without an incredible crew of Good People who show up ready to make something special:
Writer/Director: @maxfancher
DP: @mendo_kid
Producer: @kerensouth
1st AC: @none2short
Audio: Matt Jepson
Gaffer: @rustypete86
Grip: @lamar.r.cox.7
HMUA: @christinatoset
PA: @_ellafancher
PA: Remy Grossman
Talent Scout: @shreddertainment@erinshredder
Llama Wrangler: George Caldwell
Stilt Walkers: @nastassiaarts , @ticamamita
Juggler: @dracothejuggler
Editorial & Sound: @maximizevideo
GFX: @paulreiss
Color: @ryanr.colorist
#goodpeople #videoproduction #brandfilm #creativeproduction #lookingpoint bayareacreatives storytelling
Eighteen years ago today, this incredible little girl came into my life and changed everything.
We named her Ella Valentine. But I’ve always called her my little “bunny.”
Somehow that tiny baby grew into this amazing, thoughtful, kind, silly, funny, beautiful young woman. Watching the person she’s becoming has been one of the greatest joys of my life.
Last night we drove out to the Headlands just south of the Golden Gate Bridge and watched the sunset together. I held her in my arms and told her how proud I am of her and how much I love her. We stood there quietly as the sun set on that day… and on her childhood.
I thought back to when she was a baby and we were struggling to get her to sleep. I would hold her tiny swaddled body in my arms, rocking back and forth, and quietly whisper the same thing to her over and over:
“It’s okay… I’m right here… I’m your daddy… I’ll always be here… I’ll always love you… I gotchu… I’m right here.”
Last night, holding her again as she was about to turn 18, I realized that nothing has changed.
I still love her just the same.
I’m still right here.
And I will always be her daddy.
Look out world.
This one’s coming for you.
Happy 18th birthday, Bunny. 😘😘😘
#ellavalentinefancher
One of my dearest friends just got the news: 100% cancer free.
Ten months of chemo, radiation, diet, prayer, visualization, pure grit.
Life feels heavy these days. This feels like a freakin’ miracle.
So happy for you, love you Patrick @djstpatrick . 😘😘😘
#fuckcancer
Happy Valentine’s Day! Our V-Day tree tradition continues. Hanging photos and names of our loved ones on the tree… it’s nice to slow down and take a minute to appreciate friends and family.
#valentinesday❤️ #valentinesday #valentinestree #tradition
Tomorrow night (Thurs 10/23) from 6–9pm, we’re hosting something a little different… a free pop-up art installation at Colby Park here in Oakland, featuring the incredible Astro Botanicals and their glowing inflatable sculptures.
By day, they stand as elegant white forms. After sunset, they come alive… transforming the park into a glowing garden of color and light.
This is a free, family-friendly event open to everyone. A simple way to connect with neighbors, enjoy some beauty, and celebrate community creativity.
Huge thanks to Astro Botanicals (@astrobotanicals ) for donating their art and time to bring this experience to life. The world needs a little more light right now, and we’re grateful to help share some.
If you’re nearby, swing by and say hello. 🌈
#oakland #publicart #community #astrobotanicals #goodpeopleoakland #colbypark #popupart #bayareaevents
Tonight!! Weds, Sept 17th from 6-9pm we’re hosting a pop-up art installation at the cute little park next to our office. The amazing @astrobotanicals crew will once again join us to share their inflatable sculptures with our friends and neighbors… oh and it’s free. Come over and check it out anytime from 6-9pm. Kids and families are encouraged. Hope to see you there!
#oakland #popupart #inflatableart #inflatablesculptures #astrobotanicals
SPECIAL INVITATION! We’re hosting a pop-up at the cute little park next to our shop here in Oakland on Weds, Sept 17th from 6-9pm featuring the amazing inflatable sculptures of @astrobotanicals . If you haven’t experienced them before, you’re in for a real treat. Loved by adults and kids of all ages, this will be a fun night to swing by and say hi. Hope to see you then!
#goodpeople #colbypark #neighborhoodpark #popupart #astrobotanicals
🗓️ THIS SATURDAY, July 5th 2025
10am Meal Prep
11am Meal Pick-Up for Street Distribution in SF. Keep in mind street distribution will be by foot 🦶 , your personal vehicles 🚗, or one wheel.
📍@cityteamsf
164 6th Street, San Francisco, CA
*ALL Ages are Welcome to Volunteer*
@refuserefusesf clean up will start at 10am and end at 12pm sign up (link in bio) through Eventbrite/ TheCityEats
2ND LOCATION
11am Street Distribution Only
📍2300 Brush Street, Oakland CA
*Look for the Good People Black Van*
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🚨Donations Needed:🚨
Cases of Bottled Water 💦
Adult size clothing- please wash and dry before donating.
Adult size shoes 7 and up
_
Here are some steps we are making to ensure the safety of all who participate:
1️⃣ EVERYONE MUST sign-up to volunteer via at Eventbrite | The City Eats Volunteer link (link in bio).
2️⃣ SPACE IS LIMITED. Capacity will be monitored.
3️⃣ We recommended all volunteers to wear a mask but it is optional. if feeling sick or under the weather please be cautious to others and stay home.
.
💕Most importantly...Always be kind and respectful to all💗
_
If you can not make it, we do accept monetary donations, visit our website: (link in bio) 🔗
_
Thank you @anthonypresents@ap.group for being our sponsors. We greatly appreciate you and your support!
Much love to our partners @allinsf@spicetribe
🏃🏾♂️🏃♀️🏃@bayarearunclub.us
Thank you to all the organizations and businesses for volunteering with us @mealsononewheels@cityteamsf@mobilizelove@us4us.bayarea@maximizevideo@mixedplate415@projectpearls@tmt_ads@ffdc_finesseorgetfinessed@atlasskateboarding@dlxskateshop@themindfulmami@bombas@traderjoes@senorsisig@squarepieguys@franboogie@konaiceofsouthbeach@projectyou_begins@walktheblocksf
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#thecityeats #everybodyeatswhenthecityeats #philanthropy #sanfranciscobayarea #nonprofitorganization
#volunteer #giveback #makeadifference
🗓️ THIS SATURDAY, June 7th 2025
10am Meal Prep
11am Meal Pick-Up for Street Distribution. Keep in mind street distribution will be by foot 🦶 , your personal vehicles 🚗, or one wheel.
📍@cityteamsf
164 6th Street, San Francisco, CA
*ALL Ages are Welcome to Volunteer*
@refuserefusesf clean up will start at 10am and end at 12pm sign up (link in bio) through Eventbrite/ TheCityEats
OAKLAND DISTRIBUTION
11am Street Distribution Only
📍2300 Brush Street, Oakland CA
*Look for the Good People Black Van*
_
🚨Donations Needed:🚨
Cases of Bottled Water 💦
Adult size clothing- please wash and dry before donating.
Adult size shoes 7 and up
_
Here are some steps we are making to ensure the safety of all who participate:
1️⃣ EVERYONE MUST sign-up to volunteer via at Eventbrite | The City Eats Volunteer link (link in bio).
2️⃣ SPACE IS LIMITED. Capacity will be monitored.
3️⃣ We recommended all volunteers to wear a mask but it is optional. if feeling sick or under the weather please be cautious to others and stay home.
.
💕Most importantly...Always be kind and respectful to all💗
_
If you can not make it, we do accept monetary donations, visit our website: (link in bio) 🔗
_
Thank you @sf.hiphop@unitysuppers for being our sponsors. We greatly appreciate you and your support!
Much love to our partners @allinsf@spicetribe
Thank you to all the organizations and businesses for volunteering with us @mealsononewheels@cityteamsf@mobilizelove@us4us.bayarea@maximizevideo@mixedplate415@projectpearls@tmt_ads@ffdc_finesseorgetfinessed@atlasskateboarding@dlxskateshop@themindfulmami@bombas@traderjoes@senorsisig@squarepieguys@franboogie@konaiceofsouthbeach@projectyou_begins@walktheblocksf
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#thecityeats #everybodyeatswhenthecityeats #philanthropy #sanfranciscobayarea #nonprofitorganization
#volunteer #giveback #makeadifference
