Matt Whiley

Thanks @squareau for telling our story @_wearere

IS SUSTAINABILITY BULLSHIT?? A few weeks ago I had the pleasure of sitting down and chatting to the legend @cocktailman to answer this question Take a look

I’ve been getting asked a lot lately what I’m doing for my birthday… This. Last October, after finishing my last ultra, I made a promise to myself: the next one would be before my birthday. The timing didn’t exactly go to plan. The past three months have been rough—injured, dealing with a knee that just wouldn’t cooperate. There was a point where I had to slow down, reset, and decide how I wanted to show up. A month ago, I made that decision. Take my time. Trust the process. And run it on my birthday. A few days ago, I came across something that stuck with me: “It’s not about the running, it’s about who you become through the suffering.” That’s it. This isn’t just another run. It’s about pushing through, proving something to myself, and stepping into the next year stronger than I was before. New year. New mindset. Same mission—finish what I started.

Early mornings in the Blue Mountains 6.5k Walk 7500 actual steps 2k in complete darkness No phone signal #nature

Ultra training usually means one run, and a few different surfaces, and a very early start. Been putting the Salomon Aero Glide 4 GRVL through exactly that - from road to gravel to hard pack before sunrise. @salomonausnz

Molly dog! We had the best ride. From a farm in Essex, raised in London onto Sydney and then Melbourne. Forever my shadow 💔

Running 2025 in Numbers Distance - 3,345.54km Elevation gain - 34,568m 1 x 50km Ultra Marathon 2 x Marathons 54 x Half Marathons 4 x Continents Just finished another training half marathon and it’s got me reflecting on this year of running. When I stopped playing professional sport, running was always my thing. Not the gym — just getting outside, putting one foot in front of the other. I ran a lot. Half marathons, marathons. I loved the process. Then life got busy. Work, travel, injuries. I tried to come back a few times, but the cycle kept repeating and running slowly disappeared. In October 2024 I was filming in Berlin during BCB. When the footage came out weeks later, I didn’t recognise myself. Constant travel. Eating on the road. Drinking too much. No routine. I was 105kg — and I knew something had to change. So in February this year, I started running properly again. And anyone who runs knows… the beginning sucks. It hurts. It’s uncomfortable. It’s hard. But I’ve always believed there’s something powerful in leaning into that discomfort — into the solitude, the darkness, the discipline. I made a simple promise to myself: show up, be consistent, and stop making excuses. Today I’m 23kg lighter. Running feels easier. And I genuinely love it again. What running has reminded me is this: it keeps you humble. You can always go faster. You can always go further. But no matter how much you succeed or fail, you always start again at zero. Nothing is permanent. And you always get another chance Thanks for the constant inspiration @hercuules @sweetslewis @mo.abdinn TOMORROW IS TODAY

L M C x ABSOLUT For one night only when the industry gathers for the @50bestbars ceremony @like.minded.creatures @alex_kratena @lukewookie What an awesome night and thanks to @theoppositeshk for letting us into your venue #TIGERLANDISBACK #TIGERLANDISBACK

Looking back to China!! @like.minded.creatures x @absolutvodka China Tour 3 cities, talks, festival, take overs and a lot of banter!! Can’t wait to get back on the in 2026 with @lukewookie @alex_kratena when the tour rolls on Where do you think 2026 will take us??

SHENZHEN We wrapped up the China tour in the vibrant city of Shenzhen and couldn’t have done it with anyone better than the peeps at @obsidianbar_sz Huge thanks to everyone who came out and extra special thanks to @hsukepau and @victorsosachdev for making our last stop on the road one to remember!

GUANGZHOU Stop 2 on the LMC China tour was 🔥 Huge thanks to the @hopeandsesame crew for hosting us!!