( Shift ) is a font family consisting of 4 pairs of roman + italic, ranging from sans to serif and from medium to light weight. Starting from the notion of voice and idea of conversation between different typestyles, ( Shift ) is a play of distance and proximity, a negotiation of agreement and disagreement. Interconnections between the sans and the serif put each style into context with each other, creating moments of variation and crossover in feel, construction and proportions.
@ecalmatd mentored by Kai Bernau & Radim Peško {thank you for your support and guidance <3}
![@genesisowusu has been alive and well ⭐️ Art Direction and Graphic Design for REDSTAR WU & THE WORLDWIDE SCOURGE out May 15![ @ourness head of creative: @beckquade creative direction: @ginawagstaffe graphic design with: @original.sim1 fotos + director: @isaacbrown__ fonts: JT Multona by @july.type + custom GennyWu ]](https://sp1.picnob.com/p/pt_6739455568664349275224_0_a41d4fa59bdc028bfdcee343b05cf295.jpg?o=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&h=941f314713b149c44c6d1701f4e6e651)
![some social graphics and icons for the roll out of ‘hickey‘ by @royelotis from last year ⭐️[ @ourness, creative direction: @adrianeneshoda, photos @zorasicher ]](https://sp1.picnob.com/p/pt_6742284661393367275721_0_67438bb0504b775e2b3d0c818378413d.jpg?o=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&h=ddcca19af2149cca1e07705f8869b26e)
![some things SQUEEZE for @sonicreducer.band !! art direction, design + custom type for their EP SQUEEZE, released earlier this year [ photos by @sam_m_armstrong @charlie__foz @zf.shoots ][ thank you to the whole team @ourness](https://sp1.picnob.com/p/pt_6721145147354149286370_0_0a176f53028c3558b98a04406d3401c3.jpg?o=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&h=be37180788fd916e009eb7259438b7c2)
![[from the archieve, 2022] showcases a collection of 50 unreadable and unpronounceable song titles. Dealing with a shift in their spelling and phrasing, the newspaper examines the song titles in relation to streaming culture and social media.@ecalmatd mentored by: Julia Born](https://sp1.picnob.com/p/pt_6741336258482752546966_0_1701decd78ef2cf7d0f3f3a2ea1967c5.jpg?o=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&h=557aea6b661103b7cd1e89223e034e30)
