The resort industry is packed with unsung heroes, and we take a lot for granted. We show up to ride, and the local hill is covered with groomed snow, the lifts are running, and the park is dialed. Then there are the “stoke-makers.” It’s the imagery, after all, that often inspires where and when we ride. Behind this awe-inspiring work is someone on call around the clock, year-round, who must be ready to photograph anything imaginable—no matter how glorious or mundane. Every image is vital to the resort.
@bigbearmountainresort head lensman
@leestock ’s journey began in 2004 when he made the pilgrimage from Western New York to Southern California. He found himself at a Bear Mountain job fair and quickly landed a spot on the media powerhouse that oversees both Bear Mountain and Snow Summit. At the time, Bear was the king of the internet with its legendary Sunday in the Park weekly episodes, while Snow Summit was focused on connecting families with a love for the slopes.
In the winter, Lee’s lens is aimed at some of the world’s best park riding, as well as capturing daily visits from skiers and snowboarders from the Greater LA area—a populace of nearly 20 million people. Come spring, summer, and fall, those same people visit Snow Summit, Snow Valley, and Bear Mountain for mountain biking, concerts, golfing, rock climbing, zip-lining, hiking, dining, and fresh air. It’s the job of Lee and his team to create the visual assets that showcase the full experience these three resorts offer.-
@mikebasher
Full Interview on the site.
