SMITH x QUOC
Strata Capsule: The Layers that Move Us.
A celebration of community, shared passions and common ground.
Introducing the SMITH x @quocshoes limited-edition gravel capsule comprised of Gran Tourer XC Lace shoes, Trace MIPS® helmet, Defy sunglasses and Performance Gravel Socks, all drawn from the layered palette of sedimentary landscapes.
Each piece is a modern artifact, engineered for the path ahead.
Available at smithoptics.com and quoc.cc.
Strata is inspired by the rich, tactile layers that shape both our landscapes and our journeys. Through stratified materials and sediment-evoking hues, the collection becomes a story of connection — between rider and terrain, past and present, natural and crafted.
SMITH x QUOC | Strata Collection — available now.
The Riptide, worth the hype.
Made with ChromaPop color-enhancing lens tech & built to perform no matter where the day leads.
Try them on at your local SMITH retailer.
TBL Sessions year two is in the books.
A $35k cash purse, private park at Brighton, and genuine community.
We’re proud to be a part of what Taylor is building, the future of Women’s park skiing is in good hands.
Head to @tbl.sessions for clips and the full recap.
Photos: @mattroebke
“Traveling is all about following a curiosity, opening your eyes to something different.”
We traveled with Anna (@yamaggucci ) to Oaxaca to connect the dots between culture, craft and sport.
Check out the full film on our YouTube.
The Pilot helmet is cleared for adventure.
Built for riders at every level, the Pilot helmet is designed with a @mipsprotection brain protection system, an adjustable dial fit system, and Air Evac system for ultimate integration with SMITH eyewear and goggles.
Shop the Pilot at your local SMITH retailer or at smithoptics.com.
@assoscollective13 x @smithoptics x @racingbikesport
A social ride through the stunning Colli Euganei: good miles, great people, and the best vibes on and off the bike. From the ride straight into the after party: cold beers, sandwiches, laughs, and a whole lot of fun.
A huge thank you to everyone who joined and a special thanks to our ambassador @virginiacancellieri for bringing her energy and spirit to the ride 💛
Last but not least, thanks to @racingbikesport for the hospitality and support.
Traka 2026.
New van. Fresh collab. Great people.
We debuted the SMITH Vero Van, launched our collab with @quocshoes , rode out twice — once with the QUOC crew, once with @keiramcvitty , who kicked off the day with the premiere of her new film.
We gave away custom heat printed shirts, cheered for our athletes, hid golden tickets for free sunglasses, and washed rider’s glasses at the feedzones for both the 200k and 360k races.
To everyone who made it what it was, thank you, see you next year.
SMITH x Emirates Team New Zealand
Five-time winning America’s Cup champions. 2025 World Sailing Team of the Year. Now, wearing SMITH helmets and goggles for their 2027 title defense in Naples, Italy.
Read more at smithoptics.com.
POV dropping in to my first run at @naturalselectionbike 🔥
Had a hectic morning at practice with two crashes right before finals that shook up my confidence. I wasn’t decided if I was going to go for the flip in my run, but after watching everyone drop in and put down insane runs, I got fired up to send it! Lots of self-talking along to way helps as well haha
Stoked it worked out and I was able to put down a clean run! Grateful to have the best brands @smithoptics@ion_bike keeping me safe & giving me confidence to send as well
Check out the full broadcast on Red Bull TV if you haven’t yet! The level of riding this year was absolutely insane! Props to everyone involved 🙌
Built for the water. Backed by those who protect it.
We’re proud to partner with the Coastal Conservation Association and welcome Captain Jay Withers to the Smith family.
From oyster restoration to redfish stocking and protecting the fisheries we all depend on, CCA’s mission is about making sure the resources and places we love are here for the next generation.
Read more at smithoptics.com
